3700 media message points
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Transcript of 3700 media message points
![Page 1: 3700 media message points](https://reader035.fdocuments.in/reader035/viewer/2022070515/587a11ed1a28abb4238b481d/html5/thumbnails/1.jpg)
Media relationships 201: Seven Steps For Success1. Know your media2. Localize 3. Be available/responsive 4. Be honest and fair 5. Be sensitive to deadlines 6. Be persistent, not annoying7. Be wary of offering free stuff
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If There is One Thing You Remember• Have Message Points.• Three is a magic number.• If you can have the message points
in front of you, do it.• This is great for phone interviews.• It an also help you with Skype
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Presentation Ideas That Apply To Interviews Too • Assume there will be a good cop.• Assume there will be a bad cop. • Prepare your message points.• Assume someone will ask you a question
out of left field.• Be extemporaneous, not a memorizer.• Create fonts for the back of the room.
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Six ways to answer questions• Open with a Short Answer• Eyes on the Message Points• Pick One Question: If asked multiple questions,
answer the easiest one
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Six ways to answer questions• NEVER Repeat Negative Words• Eliminate Complexity• It’s OK to say, “I don’t know” BUT then bridge to
your message points.
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Make messaging workthree is the magic number
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Build a bridge• Reporters tend to ask
questions that come out of left field.
• Building a bridge gets you back on track.
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Build a bridgesome examples….• What’s important to remember…• Let me just add…• That brings up an good point…• That information is confidential,
however I can tell you…• That’s an interesting question.
From our perspective….
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Plant a flag• Some reporters don’t pay attention
to what you’re saying during an interview.
• In some cases, the person writing the story isn’t even the person talking to you.
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Plant a flagexamples• “Say name of reporter….that’s a
great question.” The fact is…• I can’t stress this enough…• I hope you’ll remember this… • The one thing I hope
your readers will remember is….
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After the interview
• Watch, listen, or read your coverage.
• Be nice.• Promote yourself.