“36th APAVT Congress Madeira Portugal”Madeira, Portugal28-30 November 2010

“ Turkish Tourism”A case study for tourism

development

Presented by

Gunnur OzalpGunnur Ozalp

Secretary General

TURSAB

Association of Turkish Travel Agencies

TURKEY

ONE Country

TWO Continents

THOUSAND COLOURSTHOUSAND COLOURS

TURKEY

A European country in the Eastern Mediterranean RegionA European country in the Eastern Mediterranean Region

TURKEY

Population: 72 million p

15-34 ages :%68,6

Education: 8 years y

Universities: 156

Area:

total: 814,578 sq km / 314,503 sq miles

TURKEY

Median Age: 29

Internet users: 35 million

Cellular phone users: 62 million

Gross Domestic Pro : $620 billion*

* 1 h l i h ld 2010* 15th largest economy in the world, 2010

Main business industries :Banking,textiles, food, automotive, g, , , ,electronics, mining (coal, chromite, copper, boron), steel, petroleum, construction, lumber, paper and Tourismp p

TURKEY

Member of United Nations since 1945

Member of NATO since 1952

Candidate for European Union since 1963,2005

Member of Council of Europe since 1949

Member of The United Nations Security CouncilMember of The United Nations Security Council2009-2010

Member of UNESCO since 1945Member of UNESCO since 1945

TURKEY

Unique nature

Variety in culture

Unique nature

Friendly People

An amazing historical heritage

Developed tourism infrastructure

The structure in Turkish Tourist Industry

Republic of Turkey Mi i t f C lt & T i

Tourist Guides

Various local and national associations (TUREB,

Tourist G

Licen

Ministry of Culture & Tourism ( ,İRO, İZRO etc)

Tourist Guide Licence

Guide

nceTravel Agencies

Tourist Industry Investors Tourist property

Tourism Establishment Certificate

AirlineAssociation of Turkish Travel Agencies (TÜRSAB),1973

Law 1618 makes the

Tourist Industry Investors

TYD Turkish Tourism Investors Association

Tourist property and marina operators

Various

Airline operators

THY national carrier andLaw 1618 makes the

membership of TÜRSAB compulsorly for TA’s

Information Officer

Only the Investors who has more than 4 m. Investment portfolio in Tourist industry can be a

Various associations (TUROB, TÜROFED,

carrier and private air carriers (THY, TÖSHİD)Information Officer

Certificate and Travel Agency Manager Certificate

Tourist industry can be a member of TYD AKTOB. MARYAT

vb.)

TURKEY

Foreign visitors number: 27.077.114 (2009)

Tourism Revenues: aprx. $ 21.2 billion (2009)

A steady & strong growing destination in 2009,

Tourism Revenue: 9th DestinationTourist Arrivals: 7th DestinationUNWTO 2010UNWTO, 2010....

Our project is to reach 50 million visitors, $ 50 billion by 2023

TURKEY

Some important data....

67 airports with annual 110 million passengerscapacity

25 i t ti l25 international airports, 16 private airlines with 131 passenger carriers

++... Turkish Airlines with 141 planes, one of the youngest and largest fleet in Europeyoungest and largest fleet in EuropeTotal national air carrier seat capacity : 55.000

28 Marinas with 10.200 yacht capacity28 Marinas with 10.200 yacht capacity9000 Licensed Tourist Guides6036 Travel Agenciesg

TURKEY

ACCOMODATION

A strong tourism infrastructure with new and high quality accommodationaccommodation

1.100.000 bed capacity

HOTEL STANDARDS

The Turkish Ministry of Culture

HOTEL STANDARDS

The Turkish Ministry of Culture and Tourism licenses hotels across the country Rated from one to five starsRated from one to five starsMeets the international requirements

Çırağan Palace Hotel

TURKEY OFFERS

iSTANBULiSTANBUL

Istanbul 2010 Istanbul 2010 European Capital of CultureEuropean Capital of Culture

İSTANBUL

A SHOWCASE OF LIVING TOGETHERA SHOWCASE OF LIVING TOGETHER

. the capital of three longest-lived empires in historyRoman Byzantium and Ottoman Roman, Byzantium and Ottoman

. a centre for all three monastic beliefsJudaism Christianity and IslamJudaism, Christianity and Islam

. 22 synagogs, 112 churches and almost 3000 mosques are concrete proves of this glorious past & present

İSTANBUL

MEGAPOL ON THE BOSPHORUSMEGAPOL ON THE BOSPHORUS

Only city on two continents; Europe and Asiay y ; p

The two continents are as close as 800 m. to each th di id d b t l t it B h f 32 kother, divided by a natural strait, Bosphorus of 32 km

long sea passage between Black Sea and the Marmara Sea opening to the Aegean Sea...

İSTANBUL

THE CITYTHE CITY

Population in the year of 2007 is 12.573.836

A MEGAPOL with 39 districts

İSTANBUL

A YOUNG LEARNING CITYA YOUNG, LEARNING CITY

There are 1,930 nurseries, primary and i di h l i h 2 200 000 dintermediary schools with 2.200.000 students

There are 24 universities in Istanbul(7 state universities, 17 private) with a total student body of 254, 064)

İSTANBUL

A VIBRANT CULTURAL CENTERA VIBRANT CULTURAL CENTER

42 museums, 142 libraries and 35 theaters…,there are 4 international festivals for

music, jazz, film and theatre youngest of which is 15 years oldyoungest of which is 15 years old

Istanbul biennale is the second principal biennale in the world after Venice (in 2009 11th edition)

İSTANBUL

THE HEART OF TURKISH ECONOMYTHE HEART OF TURKISH ECONOMY

Accounts for 9 % of Turkey’s Gross National Product

City handles almost half of Turkey’s exports and imports.

Approximately half of the 18,000 foreign companies active in Turkey are based in Istanbul 42 of the 49 foreign banks in Turkey are based in Istanbul. 42 of the 49 foreign banks in Turkey manage their operations from Istanbul.

Istanbul Stock Exchange is the 5.th largest Istanbul Stock Exchange is the 5.th largest in the world in terms of annual transaction volume.

İSTANBUL

AN ATTRACTIVE DESTINATIONAN ATTRACTIVE DESTINATION

Received 7.5 million foreign tourists in 2009

According to Euromonitor, Istanbul is the thirdamong the most visited European cities in 2007

ISTANBUL

5th World Water Forum, March 2009,

HOSTS WORLD CONGRESSES AND EVENTS

over 20.000 participants

UEFA Final Cup, May 2009

IMF / WB Annual Meeting, October 2009, over 25.000 participants

ASTA IDE Istanbul 2010, April 2010

World Basketball Championship 2010

İSTANBUL 2010 ECoC PROJECT

COOPERATION WITH

EXISTING MUSEUMS AND FESTIVALSEXISTING MUSEUMS AND FESTIVALS

2828thth International Istanbul Film Festival in 2010International Istanbul Film Festival in 20101717thth International Istanbul Theatre Festival in 2010International Istanbul Theatre Festival in 20101717thth International Istanbul Theatre Festival in 2010International Istanbul Theatre Festival in 20103737thth International Istanbul Music Festival in 2010International Istanbul Music Festival in 20101616thth International Istanbul Jazz Festival in 2010International Istanbul Jazz Festival in 20101111thth International Istanbul Biennial in 2009International Istanbul Biennial in 20091111thth International Istanbul Biennial in 2009International Istanbul Biennial in 2009

Sabanci MuseumSabanci MuseumPera MuseumPera MuseumPera MuseumPera Museumİstanbul Modern Art Museumİstanbul Modern Art Museum

Troy/Çanakkale

Archaeological excavations have revealedArchaeological excavations have revealed nine separate periods of settlements including ruins of city walls, house foundations, a temple and a theatreand a theatre.

A symbolic wooden Trojan horse commemorates the legendary war.

Ephesus (Efes)/Izmir

Former capital of Roman AsiaFormer capital of Roman Asia Minor– A great antique Theatre with

25,000 seats, , ,– Temple of Artemis, one of the

seven wonders of the ancient world

Christian pilgrimage area– St. Paul visited and wrote

famous Epistle to the E h iEphesians

– Virgin Mary spent her last days on a nearby hilltop

KUŞADASI

Cruising

One of the most important and well-known cruise port in the Western coast of Turkey.

Centrally located within the ancient cities of

10 miles distance to Selçuk and Ephesus

yDidyma, Miletos and Priene

M.I.C.E.

Kuşadası Congress Center is opening in 2010 ; offers 9000 seat capacity, the biggest convention center in Europe

BODRUM

History

Sun, sea and sand

E t t i t t

Unique nature

Entertaintment

Famous by its mediavel age castle and the Museum of Underwater Archeology

Gl i hit t ti liff

Pamukkale (Denizli)

Gleaming white travertine cliffs formed solely by thermal water cascading for thousands years.

– A.k.a “Cotton Castle” in TurkishWaters hover at a– Waters hover at a temperature of nearly 100 degrees Fahrenheit

Ruins of Roman baths

ANTALYA

Hosts more than 9 million foreign tourist annually

Sea, sun and sand

Unique nature

Entertaintment

M I C EM.I.C.E.

Golf

In Antalya, in the spring time you can both snow ski in the mountains & swim

KONYA

Home city of Mevlâna Celaleddin Rumi, founder of Mevlevi order of Whirling Dervishes

Mevlâna Commemoration Ceremony– Week-long festival every DecemberWeek long festival every December– Held since 1290

“Come, come again whoever, h t b ”

CAPPADOCIA

Katpatuka Land of Beautiful Horses

Unique nature

An extraordinary and lavishAn extraordinary and lavish banquet of natural wonders as well as elegant man-made works beyond the

Ürgüp

made works beyond the wildest imagination

Ürgüp

Göreme

Üçhisar

CAPPADOCIA

Wind and rain have eroded soft volcanic rock to form gigantic cones over millions of years– ( Valley of the Fairy Chimneys )

Old Silk Road passed through the regionOld Silk Road passed through the regionUnderground cities and churches provided refuge for early Christians

TURKEY

Antalya-Belek has been voted the “Best Golf yGolf Destination in Europe 2008” by the IAGTO (International Association of Golf

Tour Operators)

Golf

Antalya-Belek, İstanbul

TURKEY

DISCOVER TURKEYRECOVER in TURKEYRECOVER in TURKEY

From Plastic Surgery to

Hair Plantation, Dental Operations to all other surgeries

Nearly 1,000 thermal springs scattered throughout Western Anatolia.

As the potential of natural thermal

TURKEY

Flora •There are about 13.000 plant species in all f E T k h 9 000 f th dof Europe, Turkey has 9.000 of those and

3.000 of them are endemic

National Parks

First National Park was established in 1958Now 21 spread across the country

TURKEY

Throughout 10.000 years of history,

Historyg y y,

Anatolia hosted 23 civilizations and 3 major religions.

There are 150 ongoing archeological excavations in Turkey.

TURKEY

23 civilizations

History Major ones

HittitesPersiansM d i

HelensLycians

MacedoniansRomansHattis

IoniansLydriansSeljuks

PhrygiansUrartians

jByzantinesOttomans

TURKEY

Underwater Diving Trekkingdventure g

Rafting

Mountaineering

Trekking

Windsurfing

dventure

Skiing

Hiking

Kitesurfing

ParasailingHeli-skiing

g

Paragliding…

TURKEY

uising

İstanbul

Antalya

g

Antalya

Kuşadası

BodrumBodrum

Marmaris

TURKEY

sun and sand

Antalya MarmarisFethiye

sun and sand

Kuşadası

Bodrum

Fethiye DidimÇeşme…

Surrounded by three seas with over 8,000 km of coastline

TURKEY

ertaintment

İstanbul

BodrumBodrum

Antalya

Nightclubs Pubs Jazz bars TurkishNightclubs, Pubs, Jazz bars, Turkish Tavernas, Restaurants, Theatres, Concerts, Festivals …

TURKEY

Turkish CuisineOne of the best cuisines of the world

Diverse cuisineCooking emphasizes flavor of main ingredients rather than seasoningsingredients, rather than seasoningsKebab, the Turkish national food, get their flavor largely from grillingMany meals served in rounds of meze or appetizer-side dishes

TURKEY

C dMajor Convention Centers

İstanbul

Congress and Int’l Meetings

Antalya

İzmir

Ankara

more than 350.000 seat capacity

TURKEY

Shopping paradiseShopping paradise

Covered bazaars

Shopping Open street marketsModern shopping mallsBoutique StoresBoutique StoresBrand Shops

Some of most popular objects are carpets,rugs, leather&suede goods,

t l ithi i tilmetalsmithing wares, ceramics, tiles, textile, embroidery, onyx and the famous Turkish meerschaum and many

TURKEY

13 ski centers all over the country

Skiing

2011 Universiade Winter Olympics will be held in Palandöken Ski Center in Erzurum

DID YOU KNOW?DID YOU KNOW?

The House of the Virgin Marywhere she spent her last days in Ephesus, Turkey

DID YOU KNOW?DID YOU KNOW?

The philosopher Aristotales lived in Assos, in Western Turkeyy

DID YOU KNOW?

The oldest known human settlementi i Ç t lhö ük/Ç T k 7this in Çatalhöyük/Çorum -Turkey 7th Millenium BC

DID YOU KNOW?DID YOU KNOW?

Alexander The Great cut the Gordian knot near Ankara. The double knotting technique used in Turkish Rugs is also called as

DID YOU KNOW?

The famous “Ducht” Tulips are originally Turkish, and introduced to Europe by Turks

DID YOU KNOW?

St. Nicholas also known as Santa Clause was born in Patara (southern Turkey) and lived as bishop of Myra inTurkey) and lived as bishop of Myra in Demre Turkey.

DID YOU KNOW?

Homer’s birthplace IzmirHomer s birthplace Izmir (Smyrna) and his mythological city Troy are located in Anatolia.

DID YOU KNOW?

St. John, St. Paul and St. Peterall lived and prayed in Asia Minor “ Anatolia “

DID YOU KNOW?

Mount Ağrı is located in Eastern Turkey, where Noah’s Ark is believed to have landed on.to have landed on.

DID YOU KNOW?

Part of Turkey's southwestern shore was a wedding gift from Marc Anthony to

Cleopatra.Cleopatra.

“9 of UNESCO’s World Heritage”

Goreme National Park and Rock Sites of Cappadocia

Great Mosque and Hospital of Divrigi

Hattusha, Ancient Hitite Capital

Historic Areas of Istanbul

Mount Nemrut/Adıyaman

p

Hierapolis-Pamukkale

Xanthos Letoon Ancient Lycian citiesXanthos-Letoon, Ancient Lycian cities

City of Safranbolu

“9 of UNESCO’s World Heritage”e tage

Goreme National Park and Rock Sites f C d iof Cappadocia

“9 of UNESCO’s World Heritage”e tage

Great Mosque and Hospital of

Divrigi / Sivas

“9 of UNESCO’s World Heritage”e tage

Historic Areas of Istanbul

“9 of UNESCO’s World Heritage”e tage

Hattusha / Çorum, Ancient Hittite Ç ,Capital

“9 of UNESCO’s World Heritage”e tage

Mount Nemrut / AdıyamanMount Nemrut / Adıyaman

“9 of UNESCO’s World Heritage”e tage

Hierapolis – Pamukkale

“9 of UNESCO’s World Heritage”e tage

Xanthos-Letoon, Ancient Lycian cities

“9 of UNESCO’s World Heritage”e tage

City of Safranboluy

“9 of UNESCO’s World Heritage”e tage

Archaeological Site of Troy/Çanakkale

TURKEYTwo of the 7 wonders of

The Ancient World

The Temple of Artemis at Ephesus(today only base ruins remained in Selcuk, Izmir)

TURKEY

“No one can define Turkey by words…”

TO FEELTO FEEL

TO LIVETO LIVE

TO EMBRACETO EMBRACE

TO TOUCHTO TOUCH

Herakles shaking hands with Mithradates in AdıyamanMithradates in Adıyaman

TO LOVE

TO TASTETO TASTE

TO LISTENTO LISTEN

TO COME

“Come, come whatever and whoever ”

TURKEYwelcomes you

Thank youGunnur Ozalp