360 Students for Sustainability Annual Report 2011/2012
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Transcript of 360 Students for Sustainability Annual Report 2011/2012
Annual Report 2011 / 2012
Table of Content
Foreword by chairwoman Janni Raundahl .............................................. 4
Vision, Mission & Values ......................................................................... 5
Vision....................................................................................................5
Mission..................................................................................................5
Values...................................................................................................5
Our Organizational Structure.................................................................. 6
Secretariat.............................................................................................6
Marketing and Communication..................................................................7
Human Resources ...................................................................................7
Finance .................................................................................................7
360° Projects ......................................................................................... 8
Develop Prize .........................................................................................8
360°|Academy .......................................................................................9
Company Visits..................................................................................... 10
Better Place ...................................................................................... 10
Top Toy ............................................................................................ 10
Danske Bank ..................................................................................... 10
Dong Energy ..................................................................................... 11
360° Fairtrade...................................................................................... 11
360°|Lab ............................................................................................. 12
NGO meets Business .......................................................................... 12
Sustainability next in China and Denmark ............................................. 12
360°|Film Club .................................................................................. 12
Green Week ...................................................................................... 13
Sustainable Christmas Bazaar.............................................................. 13
nextLead .......................................................................................... 14
BoP Innovation Day ........................................................................... 14
360° Crossing Borders.......................................................................... 15
oikos FutureLab .................................................................................... 15
Winterschool 2011 ................................................................................ 16
Looking ahead: beyond a grass-roots approach.................................... 17
Hello and welcome to our first annual report!
2011/12 has been an amazing year. In November, we started our collaboration
with oikos International and shortly after, in March, we were granted full
membership to represent Copenhagen. With oikos we have been able to expand
our network and share knowledge with other chapters. Moreover, our members
got to attend conferences in Spain, Germany and Switzerland. 360° has also
been able to increase the collaboration with other student organizations at CBS
through the CBS Network. One practical example of this was the one-week
nextLead conference on responsible leadership that was arranged jointly by
several student organizations. We are proud that more than 300 students
participated in the event and engaged in the discussions. The conference ended
with a party where we collected over 18 000 DKK for the NGO Care.
A big success in 2011 was our nominations for the CSR Awards in the Student
and the Communication category. Being considered for the awards by the
sustainability community was not only a great honour, but also shows the impact
we have made in the field. Over the past two years, 360° has professionalized
the organizational structure to be able to lift and coordinate more tasks. We will
continue our efforts and improvements because we believe this is the right path
to be the gamechanger we want to be.
We want to thank the CSR centre and the Sustainability Platform for supporting
us, as well as all the other inspiring CBS-students initiatives! We are looking
forward to our newly started partnership with CSE to promote social
entrepreneurship.
With this report we want to present the achievements
of the academic year 2011/2012 as well as challenges
that we faced and what lie ahead of us. We appreciate
any comments or suggestions that you may have after
reading the following pages. Enjoy your reading!
Janni Raundahl / Chairwoman 2010-2012
Vision, Mission & Values
Vision
We want 360° to be a game-changer within the sustainability field.
Mission
The mission of 360° is to strengthen its community platform in means of building
comprehensive frameworks of interaction in which students, business
professionals, and other experts can meet, share knowledge, and build
competencies in terms of:
1. Environmental, social, and financial sustainability in companies and organizations
2. Ethical and responsible organizational practices, competencies, and leadership
3. Opportunities in the developing world for the private and public sector
The main activity for 360° to do this is by organizing projects in close
collaboration with its key stakeholders. This is done by engaging students in self-
driven and self-initiated activities in collaboration with a broad range of players
within business, NGOs, universities, media, and public institutions.
Values
Inclusion: We do our best to include new and existing members into the
organization and strategy development.
Accountability: We talk the walk and walk the talk.
Courage: We take initiative and encourage members to challenge
existing systems.
Our Organizational Structure
360° is a project-based organization with groups for supporting functions such as
communication, HR and finance. The projects are divided into three different
focus areas, namely Campus, Business and Entrepreneurship. Below you can
read about the support functions and the different initiatives.
Secretariat
The secretariat consists of the chairperson and the group managers of
communication, finance, human resources, Develop Prize, 360°|Lab, Company
visits and 360°|Academy. Its main function is to ensure the implementation of
the strategy.
Marketing and Communication
The Marketing and Communication team currently consists of the four subgroups
Social Media & Website, Marketing, Newsletter and IT, which are formed by
seven people in total. Besides the promotion of the several events via various
channels such as Facebook, our website, 360° Newsletter, the CBS intranet,
screens and billboards on campus, the team has worked on the improvement of
the internal communication within 360°. The communication platform Podio was
introduced in order to simplify communication processes, task allocation and
filesharing through a virtual volunteer community.
Human Resources
Throughout this academic year we have had several recruitment days,
sometimes in connection with events happening at campus. We have been able
to reach out to more students and stakeholders, thereby gaining publicity and
building awareness in the local environment. In turn, this has proven to attract
new, motivated and highly competent members. Consistency is a challenge for
any volunteer based organization, as well as ensuring commitment from our
members who are very active and ambitious, which naturally limits the time for
extracurricular activities. We have currently about 30 members who actively
participate in the different groups and events.
Finance
The main activity for the finance team this year has been mapping out possible
sources of funding as well as to standardize applications and the application
process. We managed to receive sponsorships for marketing material and our
homepage as well as food and drinks to our events. Our current financial status
is depicted in the figure below.
360° Projects
Develop Prize
Develop Prize has had a turbulent year where Venture Cup, a start-up
competition based at CBS, started a competition for social entrepreneurship with
a price we could not compete with. This resulted in a year where Develop Prize
had a complete transformation in terms of concept and operations. Develop Prize
has still supported social entrepreneurs throughout the year. However, there was
no final event and no winner was declared. Instead of trying to compete with
Venture Cup, Develop Prize is aligning its events with them so our participants
can participate in both competitions. We no longer compete on the monetary
value of our price, but rather on unique experience to go visit the country where
the entrepreneur has a business plan. This trip is coordinated with Develop Prize,
who will send one or two members to document the trip and to encourage the
other entrepreneurs back home.
In addition, Develop Prize has forged an alliance with the social entrepreneurship
minor at CBS. This gives us direct access to the social entrepreneurs in this class,
and we can help these students realize their business plans.
Develop Prize has received funding for a new webpage which will act as a
gathering point for all projects Develop Prize is a part of. This page will solve one
of the major constraints Develop Prize has had during the year, which is getting
social entrepreneurs to submit business plans. The webpage will future an
interactive way to upload a business plan, which guides the participant through
the process. It also allows participants to enter without a complete business plan,
and allow Develop Prize to see where we can have the greatest impact on all the
ventures.
Our long term plan is to take advantage of the possibilities the oikos network
offers and introduce the concept of Develop Prize to other oikos universities.
Creating a website that is simple and
easy to replicate will add value the
more universities participate for
everyone participating. Our concept is
simple, students submit business plans
for social ventures in developing
countries, Develop Prize pushes
students to think, create and develop.
Picture:Develop Prize strategy meeting.
Tor made pizza and Sarah made cake.
360°|Academy
360° Academy is the newest project initiated by 360° and will be launched for
the first time fall 2012. We work towards exposing students to sustainability, and
change their mindset so that future businesses might not only focus on profit
maximizing but in a larger degree maximizing value for society.
To achieve our objective we will facilitate learning by organizing an extra-
curricular elective for students all over Copenhagen. In total, the elective
consists of five sessions, offering a theoretical introduction and the newest
research within the field, facilitated by CBS or external professors. In addition we
are inviting companies to present their sustainability practice, their challenges
and "hands-on" experiences. By the end of the elective, students will be given
the opportunity to apply the knowledge they have attained by solving and
discussing a case-problem in collaboration with a company.
Company Visits
In company visits, we collaborate with some of Denmark’s biggest companies to
come and visit dem on site and hear about their work with sustainability and
responsibility. In 2011/12 we arranged four visits.
Better Place
We started off the fall semester with a visit to the sustainable mobility company
Better Place at their visitor centre in Hellerup. In an exciting and comfortable
atmosphere the participants got to know how Better Place tries to optimize the
driving experience and at the same time minimize environmental impact and
cost. The visit was topped off with a test ride in one of their electric cars,
convincing everybody that sustainable transportation is the way to go!
Top Toy
In the middle of the sleepy town Tune lays the playful and colorful headquarters
of the toy company TOP-TOY. Friendly employees took us through the company’s
offices and its different departments, almost losing a couple of students during
our tour around the life-size Toys "R" Us-store. Luckily, they were found for the
ensuing presentation about TOP-TOY’s sustainability work, touching upon issues
such as global supply chain management, sustainable packaging and child labour
in toy production. Leaving with unique insights and reflections, the participants
thought it was well worth travelling to this toy company far, far away in the land
of Tune.
Danske Bank
In the beginning of March, the Corporate Responsibility Department at Danske
Bank welcomed us to their headquarters in central Copenhagen. The group of
students were given a thorough introduction to their many efforts to promote
and encourage responsibility, ranging from sustainability reporting to climate
credit investments. The Danske Bank representatives also engaged the students
by presenting some dilemmas they face in their work, challenging them further
by playing the UN Global Compact dilemma game. In sum, a very informative,
interactive and fun company visit!
Dong Energy
In April, DONG Energy welcomed a small group of students to their headquarter,
where they were given a comprehensive introduction to the company’s
sustainability strategies. The participants got the chance to speak to business
analysts about the energy industry in general and the slow transition towards
renewable energies. Another speaker was the Head of the DONG Energy CSR
department, discussing the particular CSR challenges facing the company in the
coal industry. The visit was a huge success, judged not only on the interesting
content, but according to our survey 70% of the participants said the visit had
increased their interest in sustainability issues!
360° Fairtrade
As the first university in Scandinavia, CBS received the title of a Fairtrade
University in November 2011. This meant that we should have at least five
Fairtrade - products in the canteen.
All coffee, tea and sugar served at
conferences and meetings should be
Fairtrade certified. The institution
should also host two events yearly
to inform about the concept and the
reasons of the Fairtrade Labelling
Organization. 360° was a vital part
of this progress, as both initiators
and organizers.
360°|Lab
During the academic year, the many events organized by 360° were strategically
organized into different segments. In this connection, 360°|Lab was created
containing the various ad-hoc events. 360°|Lab is very much representing the
sandbox environment of 360°. Here, new initiatives and ideas surface to be
supported and developed with the potential to become a core activity of 360°.
NGO meets Business
More important than ever, yet still an up- and coming field: NGO-Business-
partnerships. On February 8th, 360° - Students for Sustainability and 180
Degrees Consulting organized a conference for students to find out about the
opportunities, challenges, current developments and future perspectives in this
field. Different organizations provided the audience with perspective from both
NGOs and businesses, and included Microsoft, Copenhagen Business School and
Red Cross. The following lively debate was moderated by professor Mette
Morsing from CBS Centre for Corporate Social Responsibility.
Sustainability Next in China and Denmark
In collaboration with the Ministry of Foreign Affairs, 360° hosted a seminar at
CBS on sustainability in China and Denmark. Friis Arne Petersen, Ambassador of
Denmark to China, presented ‘what to expect and how to respond’ in relation to
macroeconomic tendencies in China and how sustainability is aligned with
business in China. Next, Anna Lise Mortensen Grandjean, Director at the Danish
Business Council for Sustainable Development, presented sustainability trends
and challenges in a Danish business context. The seminar was successfully
completed with around 120 participants. The Ministry of Foreign Affairs and 360°
were both very satisfied with the collaboration and outcome of this event.
360°|Film Club
Unfortunately, this year the firm club took only place two times during the first
semester. Although we received a lot of good feedback for the first two movie
presentations, the Film Club got put on hold due to a missing concept for
funding. The movie licenses turned out to be too pricy and would restrict other
projects of 360°. We hope that in the next year we find a way to solve this
matter and can continue with this project.
Green Week
In October 2011 the campus at Solbjerg Plads was transformed into a centre of
green ideas. Green Week offered a range of different seminars, activities, and
speeches open for participation in order to create awareness and debate among
students on environmental and sustainability topics. Each day of the week was
assigned to a certain theme, which made it possible for students to inform
themselves on topics such as fashion and beauty, food and beverage, and waste
and water. Having taken a major part in organizing the week together with CBS
Green Office, 360° was represented in the main hall with different activities.
Here, several 360° volunteers were ready to engage and discuss the daily topics
with curious students.
Sustainable Christmas Bazaar
For the second year in a row, 360° hosted the sustainable Christmas bazaar at
CBS. The aim of the bazaar was to make students and others at CBS become
aware of alternative solutions to
the traditional consumption
patterns during Christmas. Just
like the previous year this was
organized around a flea market.
Students were invited to sell
second hand clothes and items.
Also, NGOs such as Red Cross,
1010, Forests of the World, and
others were invited to present their alternative solutions to traditional Christmas
gifts. This event was positively received by many at CBS and a good atmosphere
was created - especially due to the great smell of cookies, cakes, and coffee
enjoyed to the sounds of jingle bells and hohohos... Last but not least, Santa
Claus (x 2) made this moment unforgettable!
nextLead
The nextLead - Responsibility week took place for the first time this year. 360°
Students for Sustainability collaborated with the student organizations Net
Impact, AIESEC, CEMS and 180° Consulting to organize the event at CBS. The
five days each focused on an individual topic - start, create, link, elevate
combine. As this year’s topic was responsibility in business and leadership we
managed to organize some very attractive key speakers. A summarizing video of
the nextLead week can be seen at nextLead’s youtube channel.
On friday night everybody could enjoy a great party at the Tietgenkollegiet. The
profit was donated to Care, a NGO. The party raised the impressive amount of
18200 DKK. It was a great opportunity to gather the resources of so many
student organizations and to jointly launch such an event. We look forward to
repeat the event next year.
BoP Innovation Day
On October 11, 2011, 25 selected CBS students got the chance to take part in
the BoP Innovation Day with Novo Nordisk, where they worked on an interesting
Bottom of the Pyramid business case taking place in Cambodia. The students
were separated into different teams and worked on solutions for the given case
during an intense and innovative workshop phase. Afterwards, every group
presented its findings to a jury which evaluated the different business solutions
and announced a worthy winner at the end of the day. The event was a great
success and got very positive feedback, which is why we would like to organize a
BoP Innovation Day every semester.
360° Crossing Borders
The most important strategic decision of this academic year was the decision to
become a full member of the international organization oikos. The Sustainability
Platform made it possible for 360° to attend the following meetings: FutureLab in
St. Gallen, Switzerland, Winterschool in Berlin, Germany and Spring meeting in
Barcelona, Spain. For the future, we really look forward to see the joint
development of oikos and 360° as we can see that it can be highly valuable for
us as a student organization and a communicator on sustainability.
oikos FutureLab
As mentioned, 360° decided to investigate the possibilities to join oikos
International in the beginning of the fall semester. We were invited to come to
the ‘Presidents’ Kick Off weekend’ in Zürich and to ‘the FutureLab’ in St. Gallen.
Janni Raundahl, Chairwoman, Christina Ek, manager of Company Visits and Ane
Cæcilie Scheel, Vice Chairwoman, participated to get to know the network.
The aim with the first
summit was to to
develop the chapters
and strengthen a
network that supports
them so that they can
make an impact at the
universities. The oikos
FutureLab was a two-
day event that
gathered student members, alumni, faculty members and professionals with the
prospects to share knowledge between the many members, strengthen oikos’
current work as well as nurture an on-going exchange within the oikos
community to set agendas, define priorities and join forces to increase impact.
Winterschool 2011
Parallell to the FutureLab conference was the the oikos Winterschool in Berlin on
‘Social Entrepreneurship’. Simon Barducci, Manager of Develop Prize, and Luisa
Schoenwald, Communication Manager, were sent to represent us. The
participants were invited to apply by handing in project outlines for their own
social start-ups; we decided to present Develop Prize. Participants included
students and young entrepreneurs from all around the world, e.g. India, USA,
Canada, Sweden, Germany, Brazil, Georgia and the Netherlands, so it was an
excellent opportunity to get to know more about the “oikos family”.
The knowledge gained during the week on how to develop a business idea and
how to start up your own social enterprise was especially valuable for Develop
Prize to pass on to their competition participants.
oikos Spring Meeting
The delegation to Barcelona consisted of Regine Hagen, Tor Svendsen, Natalie
Pedersen and Joerg Weisshar. The topic for the International Spring Meeting in
Barcelona was ‘Sustainable Mobility’. As an organization, we had an overall goal
for 360° at the meeting; to become a full Chapter in the oikos network. 360°
was accepted as “oikos Copenhagen Chapter” by unanimous election during the
Legislative Meeting
after the members
had given a
presentation on our
achievements from
2011 and our
objectives and
aspirations for the
future. The positive
feedback on the
presentation was
overwhelming and a
positive boost for us.
Looking Ahead: Beyond a Grass-‐roots Approach
It is clear that the sustainability debate has for real entered the board rooms and
the class rooms. We receive more attention from businesses and NGOs looking
for students to engage in dialogue with as well as from other our co-students
interested to hear more. This has pushed us to professionalize our work and
restructure our organization. Previously, our focus was on the members. The
persons coming into the organization were the ones who decided which projects
we should engage in. This was in many ways good as we learned a lot by being
active in various fields in different set ups, from collaborative workshops and
seminars to company visits and case competitions. Onwards, however, we want
to engage in fewer projects but with a big impact. Members are of course still the
backbone and the essence of 360° and any individual with an idea that fits our
mission can still use the organization as a platform to materialize it. We have the
knowledge and the network to make things happen. The change from grassroot
organization based on activist work to a XXX has been difficult but we can see
that our efforts now pay off as we can lift more interesting and bigger projects.
In 2011/2012, we have partnered up with the ‘The Sustainability Platform’. The
platform is gathering all initiatives on responsibility and sustainability on CBS.
We are the natural link between CBS as an organization and the students. We
are excited to see the partnership unfold as we believe having strong connections
between the institutions is key to make the real changes on campus, in the
lectures and thereby in the wider community. The platform is a great partner to
have to help us reach our goals.
Another new partnership is with Copenhagen School of Entrepreneurship as one
of our main pillars is ‘Social entrepreneurship’. We are looking forward to a
dynamic relationship with mutual benefits as we share the mission to create a
solid growing ground for entrepreneurial activities with a social impact.
The outlook for 2012/13 is promising. We have worked hard to be were we are,
namely on the springboard to become a game-changer in the sustainability field.
www.360students.dk
360° Students for Sustainability
Howitzvej 60, 2. sal
2000 Frederiksberg