360 Degrees of Marketing - Spin to Win!
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Transcript of 360 Degrees of Marketing - Spin to Win!
Twitter hashtag:#360mktg
Twitter handle:@etouches
360° of Marketing: Spin to Win![It doesn’t really spin.]
Rod MortonGlobal Director Marketing Operations
© 2013 Rod Morton
360°[It’s just a metaphor.]
Communication.[We haven’t mapped it…yet.]
What we think we know.[Blah, blah, blah.]
Rules?[Say something about marketing physics here.]
Language is at the crux of the marketing conundrum,
the rest is execution.
[Connotation is more powerful than denotation.]
We’re not in control.[But we have to try! Thus, stuff like “360°. ”]
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
Words
Visuals
Tools
Positioning
X
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Positioning
X
Words
Positioning
X
Words
Visuals
Positioning
X
Words
Visuals
Tools
Positioning
X
Words
Visuals
Tools
Positioning
X Message
Words
Visuals
Tools
Positioning
XDelivery
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
Words
Visuals
Tools
Positioning
X
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Here’s the cool thing…[No, really.]
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Your Space
Their Space
X
Public Relations
Advertising
SalesPrograms
CommunicationPrograms
Social
Online
Tradeshows Events
FB
T
V
LI
B
NL
FT
E
PA
BAVT
DM
VTS
W
Pcom LD
com
HS
IR
EEFM
OPSE
Your Space
Their Space1
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Step over the line.[Thanks for listening.]
For more information
sales: Steve Mackenzie
marketing & PR: Dan Murdoch
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