35513940 Project Report on Automobile

8/14/2019 35513940 Project Report on Automobile

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PROJECT REPORT ON

BOOM IN THE FOUR WHEELER SECTOR

IN YEAR 2009

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT

UNDER THE GUIDANCE OF:Miss. SEEMA GIRDHAR

SUBMITTED BY:

NITIN BEHALR !!.N ."#$2

PGDM 200%&20'0

GURU NANA( INSTITUTE OF MANAGEMENT)A**+ ,- / AICTE1 Mi is3+ 4 HRD1 G ,3. 4 I i56

U -+ 37- M5 58- - 3 4 D-!7i Si 7 G;+


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ROAD N . ="1 WEST PUNJABI BAGH1 NEW DELHI&''002$


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DECLARATION

I NITIN BEHAL a student of POSTGRAGUATE DIPLOMA IN MANAGEMENT,GURU NANAK INSTITUTE OFMANAGEMENT, NEW DELHI he e!"de#$a e that a$$ %nfo &at%on, fa#ts andf%'u es (u!$%shed %n th%s e(o t a e !asedon &" o)n f%nd%n's and e*(e %en#e+ Th%s%nfo &at%on has !een (u e$" used foa#ade&%# (u (ose+

I a$so de#$a e that a$$ %nfo &at%on'athe ed !" &e du %n' the #ou se of the ( o e#t )%$$ !e -e(t st %#t$" #onf%dent%a$and )%$$ not !e d%s#$osed )%thout the

( %o #onsent of the auto&o!%$e se#to +

Dr. SEEMA GIRGHAR NITIN BEHAL ( Project Guide)

( 5462- 4 TH se )


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AC(NOWLEDGEMENT

At the times when H m!n "!# es !re $een % esti&ne'( !n'#teri&r m&tt&es h!"e '&min!te' &ne)s *ers&n!#it+ here is !n

&,,!si&n r!ther m+ *ri"i#e-e t& intr&' ,e !n' e *ress m+ -r!tit 'e t& s&me &/ the e ,e*ti&ns *ers&n!#ities with wh&m Ih!"e sh!re' !ss&,i!ti&n0 ' rin- m+ *r&1e,t t!s2 !n' wh& *r&"ethe !$&"e st!tement H m!n "!# es $ein- % esti&ne'( !s !n'&n#+ $!se#ess $ t wr&n-.

I e *ress m+ th!n2s t& the ,&m*!n+ !n' its st!// wh& -!"e me&**&rt nit+ t& this *r&1e,t.

I e *ress m+ sin,ere th!n2s t& Miss. Seem! Gir'h!r /&r theirsin,ere !n' *r&*er - i'!n,e0 'ire,ti&n !n' en,& r!-ement -i"ent& me /&r the s ,,ess/ # ,&m*#eti&n &/ this *r&1e,t.

NITIN BEHAL


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INDE>

CHAPTER ' Introduction

CHAPTER 2 Company profile

CHAPTER ? identify the strategy ofthe global retailer

CHAPTER # -To study of themerchandiseManagement of theglobal retailer

CHAPTER " study of the strength, weakness, treats,opportunity

@@@@.. study of the Promotionstrategy of the global

RetailerChapter IV Methodology

Chapter V Analysis of data

Chapter v 1 Conclusion

Bibliography


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INTRODU.TION


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H is3 + 4 C5+s:

With the invention of the wheel in 4000 BC, mans journey on the

road of mechanized transport had begun !ince then he continually

sought to devise an automated, labor saving machine to replace the

horse "nnumerable attempts reached conclusion in the early #$%0s

with the building of the first stream driven tractor by a &rench

Captain, 'icolas Cugnot

"t was however left to (arl Benz and )ottlied *amlier to produce

the first vehicles powered by the internal combustion engine in

#++ it was then that the petrol engine was introduced, which

made the car a practical and safe proposition -he cars in this

period were more li.e the cars on our roads today With cars came

the era of speed -he first ever land/speed record was established

about a #00 years bac., in #+ + count )aston de Chasseloup/

1aubat of &rance drove an electric car 2in 3cheres near aris5 at a

speed of 6 7 miles per hour -his flagged off the era of 8wheels

racing, which lasted till # %4, after which jet and roc.et/propelled

vechiclec were allowed


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BIRTH OF CARS:

-he birth of cars as we .now it today occurred over a period of

years "t was only in #++ that the first real car rolled down on to

the streets -he earlier attempts, through successful, were stream

powered road/vehicles

-he first self/propelled car was built by 'icolas in #$% which

could attain speeds of %.m9hour "n #$$# he again designed

another stream/driven engine which ran so fast that it rammed into

a wall, recording the worlds first accident

"n #+0$ &rancois "saac de :ivaz designed the first internal

combustion engine -his was subse;uently used by him to develop

the worlds first vehicle to run on such an engine, one that used a

mi


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became popular and by #+% could be fre;uently espied on the

roads

-he ne


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-he modern car therefore comes from a long list of venerated

ancestors, and its lineage will, hopefully grow longer as we

progressD


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O/ER/IEW OF

INDIAN AUTOMOBILE

INDUSTR0


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I i5 A;3 /i!- I ;s3+

-he "ndian automobile industry has four major segmentsE

# Commercial vehicles 2CFs5

7 assenger vehicles

6 -hree wheelers

4 &our wheelers

3ccording to the !ociety ?f "ndian 3utomobile anufacturers

2!"3 5, -he "ndian passenger vehicle mar.et has three categories

E # assenger car

7 ulti/purpose vehicles 2 Fs5

6 @tility vehicles 2@Fs5

-he assenger car mar.et is further divided into various

segments based on the length of the car

-he "ndian automobile industry was a highly protected slow/

growth industry with very few players till the opening up of the


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"ndian economy in # # low manufacturing costs, availability

of s.illed labor, an organized component industry, and the

capability to supply in large volumes attracted global auto

majors to set up their operations in "ndia after the opening up of

the sector

&or e


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manufacturers li.e Aindustan otors, remier 3utomobile and

aruti @dyog 1imited Aindustan otors 83mbassador had

ruled the roads for nearly three decades -he ruggedness,

comfort and spaciousness made the 3mbassador immensely

popular

P+-&!i/-+5!i 53i

"n # +7, the )overnment of "ndia entered into a joint venture

with !uzu.i otor Corporation 2! C5 of =apan @1s plant

was established at )urgaon in Aarayana and it rolled out its first

model, the /+00 on *ecember #4, # +6 it was the most

successful model of @1 and enjoyed a near/monopoly statustill the mid/# 0s

P s3&!i/-+5!i 53i

1iberalization of the "ndian economy in # # and de/licensing

of the passenger car industry in # 6 paved way for the entry of


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global players li.e Ayundai, &ord, )eneral otors, -oyota,

Fol.swagen, *aewoo and Aonda

Ayundai otors, the (orean giant, entered "ndia with its small

car 8!antro in direct competition with @1! Hen !antros

sales pic.ed up momentum and the model was a huge success

-ata >ngineering and 1ocomotive Company 2renamed -ata

otors in 70065, which was primarily engaged in the

production of commercial vehicles till the mid/# 0s, rolled outits small car 8"ndica in # + "ndica was well received in the

mar.et and emerged as one of the prime competitors to @1

3 well developed transport networ. indicates a well developed

economy &or rapid development a well/developed and well/

.nit transportation system is essential 3s "ndias transport

networ. is developing at a fast pace, 3utomobile "ndustry is

growing too 3lso, the industry has strong bac.ward and

forward lin.ages and hence provides employment to a large

section of the population -hus the role of 3utomobile "ndustry

cannot be overloo.ed in "ndian >conomy 3ll .inds of vehiclesare produced by the 3utomobile "ndustry "t includes the

manufacture of truc.s, buses, passenger cars, defense vehicles,

two/wheelers, etc the industry can be broadly divided into the


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Car manufacturing, two/wheeler manufacturing and heavy

vehicle manufacturing units

-he major Car manufacturers are Hindustan Motors, Maruti

Udyog, Fiat India Private Ltd., Hyundai Motors India Ltd.,

Ford India Ltd., General Motors India Pvt. Ltd., Toyota

Kirloskar Motors Ltd., Honda Siel Cars India Ltd., Skoda India

Pvt. Ltd. , to name a few the two/wheeler manufacturing is

dominated by the companies li.e TVS, Honda Motor y le andS ooter India !Pvt." Ltd., Hero Honda, #a$a%a, &a'a', et -he

heavy motors li.e busses, truc.s, defense vehicles, auto

ric.shaws and other multi/utility vehicles are manufactured by

Tata(Tel o, )s%ok Leyland, *i %er Motors, &a'a', Ma%indra

and Ma%indra


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M5 + M5 ;45 3;+-+s 4 A;3 /i!-s i

I i5 aruti @dyog 1td

)eneral otors "ndia

&ord "ndia 1td

>icher otors Bajaj 3uto

*aewoo otors "ndia

Aero otors

Aindustan otors

Ayundai otors "ndia 1td

:oyal >nfield

-elco

-F! otors

*C *esigns

!waraj azda 1td


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C5+ M5 ;45 3;+-+s I I i5

aruti @dyog 1td

Ayundai otors "ndia 1td

&ord "ndia 1td

)eneral otors "ndia Aindustan otors

:eva >lectric Car Co

*aimler Chrysler "ndia vt 1td

&iat "ndia vt 1td

-oyota (irlos.ar otor 1td

!.oda 3uto "ndia vt 1td


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F + I i5


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O,-+,i-dsel, but poor sales

led to its discontinuation in # %0 1ater, in # + , the er.ur brand

was introducedJ it met a similar fate in # +

&ord has major manufacturing operations in Canada, e


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&ordIs non/manufacturing operations include organizations such as

automotive finance operation &ord otor Credit Company &ord

also sponsors numerous events and sports facilities around the

nation, most notably &ord Center in downtown ?.lahoma City and

&ord &ield in downtown *etroit "t is also notable that both

facilities share design aesthetics in addition to their common name

and similar downtown locationD

G! /5! M5+ -3s"nitially, &ord models sold outside the @ ! were essentially

versions of those sold on the home mar.et, but later on, models

specific to >urope were developed and sold

3ttempts to globalize the model line have often failed, with

>uropeIs &ord ondeo selling poorly in the @nited !tates, while@ ! models such as the &ord -aurus have fared poorly in =apan

and 3ustralia, even when produced in right hand drive

-he small >uropean model (a, a hit in its home mar.et, did not

catch on in =apan, as it was not available as an automatic -he

ondeo was dropped by &ord 3ustralia, because the segment ofthe mar.et in which it competes had been in steady decline, with

buyers preferring the larger local model, the &alcon ?ne recent


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european model has sold strongly on

both sides of the 3tlantic

A!3-+ 53- F;-! -7i !-s

Bill &ord was one of the first top industry eF, while

the company contracted with the @nited !tates ostal !ervice to

deliver electric postal vans based on the :anger >F platform

-he alternative fuel vehicles, such as some versions of the Crown

Fictoria especially in fleet and ta


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G- -+5! M 3 +s

I i5

P+i,53- Li i3-

?verview


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)eneral otors "ndia, incorporated in # 4 as a 0K 0 joint

venture company with the C( Birla )roup of Companies, became

a fully owned subsidiary of ) in # when ) ?C bought the

remaining shares -he company was restructured in # and was

converted from a ublic 1imited company to a rivate 1imited

company

)eneral otors "ndia is now a wholly/owned subsidiary of

)eneral otors Corporation, the largest automa.er in the world "t

offers products under the Chevrolet brand in the country

"ntroduced in "ndia in 7006, under the banner &or a special journey

called lifeL, Chevrolet has emerged as one of the fastest growing

brand names in "ndia -oday, the Chevrolet brand clearly is

established for ;uality, reliability, safety, innovation, value for

money proposition, environment/friendliness and customer care

) "ndia has e


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customer complaints and provide any information related to )

"ndiaIs products and services through just a local call to 6060/+0+0

from any landline or mobile phone in the country Chevrolet also

provides additional peace of mind to its customers with an

industry/first assurance of fi


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across the country -he -avera, ?ptra and 3veo/@/F3 have,

between them, won a number of automotive e


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plant is e


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M57i +5

A

M57i +5

?verview


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!et up in # 4 to ma.e general/purpose utility vehicles for the

"ndian mar.et, M soon branched out into manufacturing

agricultural tractors and light commercial vehicles 21CFs5 -he

company later engine Corporation, @!3, for

manufacture of truc.s and buses in "ndia


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-he -ractor 2&arm >;uipment5 *ivision ma.es agricultural

tractors and implements that are used in conjunction with tractors,

and has also ventured into manufacturing of industrial engines -he

-ractor *ivision has won the coveted *eming 3pplication rize

7006, ma.ing it the only tractor manufacturing company in the

world to secure this prize

M employs around ##,%00 people and has eight manufacturing

facilities spread over 00,000 s;uare meters "t has 4 sales offices

that are supported by a networ. of over $+0 dealers across the

country -his networ. is connected to the CompanyIs sales

departments by an e


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a facility that will house theCompanyIs engineering research and

product development wings, under one roof

-he M philosophy of growth is centered on its belief in people3s a result, the Company has put in place initiatives that see. to

reward and retain the best talent in the industry M is also

.nown for its progressive labour management practices

"n the community development sphere, the company has

implemented several programs that have benefited the people andinstitutions in its areas of operations ?n the occasion of its %0th

anniversary, the Company announced a range of C!: activities

supported by a commitment of #G of rofit after -a< for its C!:

initiatives


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M57i +5 B !-+ M -!s

ahindra Bolero *"

ahindra Bolero *iH

ahindra Bolero lus

ahindra Bolero !1>

ahindra Bolero !1N 7W*ahindra Bolero !1N 4W*

ahindra Bolero F1N C:*e
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M57i +5 S +*i M -!s

ahindra !corpio 1N 7W*

ahindra !corpio 1N 4W*

ahindra !corpio F1N 7W*

ahindra !corpio F1N 4W*

ahindra !corpio )ateway 7W*

ahindra !corpio )ateway 4W*

M57i +5 > ! M -!s

ahindra Nylo >7

ahindra Nylo >4

ahindra Nylo >%

ahindra Nylo >+

M57i +5 ?


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ahindra :enault 1ogan # 4 )1N

ahindra :enault 1ogan # *1>

ahindra :enault 1ogan # *1!

ahindra :enault 1ogan # *1!N

ahindra :enault 1ogan # *1N

ahindra :enault 1ogan # % )1!

ahindra :enault 1ogan # % )1!N

ahindra :enault 1ogan # % )1N
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M5+;3i S; ; i


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-he motoring publicIs first view of the new way forward came at

the 7007 aris otor !how where the Concept/! was unveiled "t

was a rally/inspired concept vehicle that reflected influences from

!uzu.iIs two/and four/wheel racing activities and combined the

benefits of !uzu.iIs racing heredity with cutting/edge

technological features "n "ndia, got to see the same car at the 3uto

>


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-he new !wiftIs handling reflects a >uropean focus while meeting

our local re;uirements -he suspension has been modified to deal

with tough "ndian road conditions, while retaining the >uropean

handling characteristics )round clearance has been increased, by

using bigger tyres to tac.le speed brea.ers -he engineers

developed a totally new chassis and refined it through trac. tests

and through a programme of rigorous road testing -he result is

handling that satisfies the most e


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aruti !uzu.i +00

aruti !uzu.i 3lto

aruti !uzu.i ?mni

aruti !uzu.i Fersa

aruti !uzu.i !N4

aruti !uzu.i 3/!tar

aruti !uzu.i :itz

M5+;3i S; ; i M -!s

aruti !uzu.i !wift

aruti !uzu.i )ypsy

aruti !uzu.i Wagon :

aruti !uzu.i Hen >stilo

aruti !uzu.i !wift *zire

aruti !uzu.i )rand Fitara
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T 35


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?verview

700 was also the year that -oyota launched the 1e


45/123

plans for 700%, with goals surpassing million units for the entire

-oyota group

-oyota is pursuing every possibility, from the improvement ofconventional engines to the development of new power sources

T 35 (i+! s 5+ I i5 P,3 L3

3s a joint venture between (irlos.ar )roup and -oyota otor

Corporation, -oyota (irlos.ar otor rivate 1imited 2-( 5 aims

to play a major role in the development of the automotive industry

and the creation of employment opportunities, not only through its

dealer networ., but also through ancillary industries

*ate ?f >stablishment ?ctober %, # $Chairman r :yoichi !asa.iFice Chairman r Fi.ram ! (irlos.ar

anaging *irector r A 'a.agawa*eputy *Is r !andeep !ingh

r ! -omonagaWhole/time *irector r !he.ar Fiswanathan

aid/"n Capital :s $ billion!hareholders -oyota otor Corporation 2+ G

e;uity5

(irlos.ar )roup 2##G e;uity5


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I ,5 M -!s

"nnova > 7 1 *iesel

"nnova > 7 01 etrol

"nnova ) 7 1 *iesel"nnova ) 7 01 etrol

"nnova F 7 1 *iesel

"nnova F 7 01 etrol

T 35 P+5

-oyota rado
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C + !!5 A!3is M -!s

3ltis # + =

3ltis # + )

3ltis # + )1

3ltis # + F1

C5 + M -!s

Camry 7 41 2 9-5
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Hi ;s35M 3 +s


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?verview

Aindustan otors 1imited 2A 15, "ndiaIs pioneering automobile

manufacturing company and &lagship Company of the C ( Birla

)roup was established just before "ndian independence, in # 47 by

r B Birla of the industrious Birla family Commencing

operations in a small assembly plant in ort ?.ha near )ujarat, the

manufacturing facilities later moved to @ttarpara, West Bengal in

# 4+, where it began the production of / the 3mbassador

Aindustan otors 1imited over the years has e;uipped itself with

state/of/the/art facilities for the production of passenger cars,

truc.s and multi utility vehicles

Besides passenger cars 23mbassador, )rand, and 3vigo5, ulti

@tility Fehicles 2-re..er, orter, and ushpa.5 and the :-F,

Aindustan otors also manufactures passenger cars in the mid size

premium segment 2 itsubishi 1ancer, 1ancer !elect, and 1ancer

Cedia5 and has brought in !ports @tility Fehicle 2 itsubishi

ajero5 into the "ndian mar.et in collaboration with itsubishi

otors, =apan

Contributing significantly to the "ndian 3utomotive industry for

over five decades, Aindustan otors 1imitedIs manufacturing

facilities are situated in the states of adhya radesh, -amilnadu


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and West Bengal Aindustan otors 1imited functions with a

commitment to core values such as ;uality, safety, and

environmental care, combined with customer/oriented total

solutions

T7- P!5 3s

Ti+;,5!!;+ )C7- 5i6

>


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Mi!-s3 -s

'9#2 / Aindustan otors 1imited was incorporated at ort ?.ha in

)ujarat as a small assembly plant for passenger cars

'9#% / Aindustan otors 1imited shifted its activities to @ttarpara

in West Bengal and set up facilities for manufacture of cars and

truc.s

'9=' / Aindustan otors 1imited further diversified its activities

by setting up an >arthmoving >;uipment *ivision at -iruvallur,

near Chennai, -amil 'adu for the manufacture of >arthmoving

e;uipments such as dumpers, front/end loaders, crawler tractors

and so on

'9%" / Aindustan otors 1imited commenced a ower roducts

*ivision at Aosur, (arnata.a for manufacture of heavy duty

transmission re;uired for >arth moving >;uipments

'9%$ / -he Commercial Fehicle *ivision for the manufacture of

Aeavy Commercial Fehicles at Fadodara, )ujarat was

commenced *ue to increase in project cost and material cost

arising out of adverse e


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'9%= / Aindustan otors 1imited commenced production of petrol

engines and transmissions at ithampur, adhya radesh, in

collaboration with "suzu otor Company, =apan

'99$ / Aindustan otors 1imited modernized, upgraded and

e;uipment

*ivision, ower lant *ivision and the @ttarpara lant

'99= / Aindustan otors 1imited began the production of the

:oad -rusted Fehicle

'99% / Commenced the itsubishi 1ancer Car project

200' / -he >arthmoving >;uipment *ivision plant was sold off to

Caterpillar, @!3

2002 / 1aunch of the itsubishi ajero 2in collaboration withitsubishi otors, =apan5, in "ndia

200# / Components Business 2 @ / ithampur and * Aosur 5

transferred to 3F->C a company jointly held by A , 3ctis and

C( Birla )roup


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A /5ss5 + M -!s

3bout 3mbassador

# +1 &"

7 01 *!H

# 1 *!1

# +1 C')
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H 5


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?verview

Aonda !iel Cars "ndia 1td , 2A!C"5 was incorporated in *ecember

# as a joint venture between Aonda otor Co 1td , =apan and

!iel 1imited, a !iddharth !hriram )roup company, with a

commitment to providing AondaIs latest passenger car models and

technologies, to the "ndian customers

-he Aonda City, its first offering introduced in # $,

revolutionized the "ndian passenger car mar.et and has ever since

been recognized as an engineering marvel in the "ndian automobile

industry -he success of City as well as all its other models has led

A!C" to become the leading premium car manufacturer in "ndia

-he total investment made by the company in "ndia till date is Rs.

'$20 + +-s , further investment of :! #000 crore is planned and

being currently invested for the coming second plant in :ajasthan

-he company has a capacity of manufacturing '001000 5+s.

S7 < 5s- M5 ;45 3;+i 8 F5 i!i3

A!C"Is state/of/the/art manufacturing unit was set up in # $ at

)reater 'oida, @ with an investment of :s 4 0 crore -he


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green/field project is spread across # 0 acres of land 2over

%,00,000 s; m 5

-he initial installed capacity of the plant was 60,000 cars per

annum, which was thereafter increased to 0,000 cars on a two/

shift basis -he capacity has further been enhanced to #,00,000

units annually in &ebruary 700+ -he capacity e , Civic and 3ccordmodels in "ndia and the premium !@F, C:/F is sold as a fully

imported unit from =apan

-he company operates under the stringent standards of "!? 00#

for ;uality management and "!? #400# for environment

management


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S5!-s 5 Dis3+i/;3i N-3< +

Aonda !iel Cars "ndia has a strong sales and distribution networ.

spread across the country -he networ. includes %# facilities in "2

cities HSCI -5!-+s7i*s 5+- /5s- 37- ?S F5 i!i3 )S5!-s1

S-+,i -1 S*5+-s6 4 + 531 44-+i 8 *!-3- +5 8- 4 s-+,i -s 3

i3s ;s3 -+s.

P+ ; 3 R5 8-

Aonda !iel CarIs product range in "ndia includes the Aonda City

HN in the mid/size segment, Civic M Civic Aybrid in the 1ower *

segment and 3ccord in the lu , Civic and 3ccord are manufacturedat the companyIs plant, the C:/F M Civic Aybrid is imported from

=apan as a Completely Built @nit

Ci3 >

City HN is today recognized as one of the most successful car brands in the country "ts success is a replica of the success of its

predecessor / the original Aonda City, launched way bac. in # $

"n fact, A!C" too. a historic step in 7006, when it introduced the


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CI IC

A!C" launched the # +F Civic in "ndia in =uly 700% which became

a runaway success -he company has also launched the # +F

version of the Civic in =une 700$

-he Civic is AondaIs largest selling model globally and is now sold

in appro


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appro


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Ci,i H /+i

-he launch of the Civic Aybrid in =une 700+ is the fulfillment of

yet another commitment A!C" made to its customers / of bringing

in latest technologies and models from AondaIs global line/up "t

also see.s to strengthen A!C"Is efforts towards the protection of

the environment and conservation of energy sources

-he Aonda Civic Aybrid !ystem features a 6/stage i/F->C P " 3

that employs AondaIs # 61 i/F->C 2Fariable Falve -iming and

1ift >lectronic Control5 engine to provide three stages of valve

timing 2low/speed, high/speed, and cylinder idle mode5, combined

with a compact and efficient electric motor, AondaIs " 3

2"ntegrated otor 3ssist5 system -ogether with highly efficient

CF- transmission, the system provides nearly 4$G enhanced fuel

efficiency than a regular # +1 Civic 3- without compromising on

driving performance

-he Civic Aybrid can deactivate all four of its cylinders and

operate using only the electric motor in certain steady/state

cruising situations

"n addition, the internal combustion engine is switched off whencar comes to a stop while the bra.e pedal is pressed -hese factors

contribute greatly to the reduction of fuel consumption and

emissions, particularly in city traffic


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3part from slee., aerodynamic e


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handling -ogether with 5+i5/!- G-5+ R53i ) GR6 s3--+i 81

the new 3ccord becomes ;uic.er and more agile despite its big

size -he new M;!3i & Li R-5+ s;s*- si aids in stable

driving

!afety of passengers and pedestrians is a top priority for Aonda

-he new 3ccord is e;uipped with the best of safety technologies,


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-he 3ll new Aonda 3ccord will be available in three types in both

3utomatic and anual transmission / 3ccord 7 4, 3ccord 7 4

>legance and 3ccord 7 4 "nspire

CR&

-he 6rd generation C:/F was introduced in 'ovember 700% -he

all/new, third generation Aonda C:/F offers its customers a

distinctive combination of Ithe comfort of a sedan with the thrills

of a !@FI

-he engine is a 7 4/liter *?AC i/F->C, which delivers a powerful

tor;ue of #%7 ps Q ,+00 rpm :ealtime 4W* is a uni;ue feature

of the car which is the first in its class -he :ealtime 4W*

intelligently detects adverse road conditions and switches to 4/

wheel drive instantly "n normal conditions the all/new C:/F

operates in front wheel drive mode but in wet, muddy roads or off/

road conditions, it automatically switches to 4/wheel drive

instantly 3n enlarged clutch and stiffened transmission parts help

distribute 70G additional tor;ue to the rear wheels which ensures

smooth drive in bad road conditions without compromising on

safety or fuel consumption

A!C" recently introduced the 7 01 7W* 27/Wheel *rive5 Aonda

C:/F which is more agile M has a sporty handling -he new


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lighter engine gives good fuel efficiency, without compromising

on performance

-he C:/F currently enjoys ?= mar.et share in its segment

S5!-s P-+4 + 5 -

-he cumulative sales of the company during the &inancial Oear

period 3pril / ar 700+ was $21%02 units as against $'1?2" units

sold in 3pr / ar I0$ recording an increase of 2.#

E ,i+ - 3 5 S54-3-he Aonda )roup is globally recognized for its concern towards

environment, safety and conservation of the society in which it

operates A!C" follows the same in "ndia for achieving high

standards in environmental safety in the various processes of car

manufacturing

C +* +53- A


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IBest ad campaign of the yearI 2A!C"Is #0th anniversary

campaign5 by ?verdrive

200=

anufacturer of the Oear by C'BC -F/#+ 3utocar

I!@F of the OearI 2Aonda C:/F5 by '*-F rofit Car M

Bi.e

I!@F of the OearI 2Aonda C:/F5 by ?verdrive IBest *riverIs CarIaward by C'BC -F/#+ 3utocar 3uto

3wards

ICar of the OearI2Aonda Civic5 by C'BC -F/#+ 3utocar

3uto 3wards 700$

ICar of the OearI2Aonda Civic5 by '*-F rofit Car M Bi.e

3wards 700$

Fiewers IChoiceI award by '*-F, C'BC and 3aj -a.

-'! -otal Customer !atisfaction !tudy 700% 23ccord, C:/F

M City5

I'*-F C'B/333 : M Communications -eam of the

OearI

200$

Best "ndian Company 2unlisted5 by Business !tandard )roup

anufacturer of the Oear by '*-F rofit/Car "ndia


67/123

anufacturer of the Oear by C'BC/-F #+ 3utocar "ndia

'o # id !ize Car 2Aonda City5J 'o # >ntry 1u


68/123

H ; 5i


69/123

?verview

uality Brand power -hese are the two priorities for Ayundai

otor Company as it prepares for the future 'o longer content to

follow and learn, Ayundai is now see.ing to lead the motor

industry in shaping the evolution of motor vehicles With "t will

also carry with it a new set of responsibilities, such as greater

transparency in management and the environmental, social and

economic facets of sustainable development By publicly

announcing a new global environment management body last year,

Ayundai reiterated its commitment to leadership in the social

sphere Ayundai reinforced its place as a top/rated carma.er by

winning the 7006 )lobal 3utomotive !hareholder Falue 3ward presented by riceWaterhouse Coopers and 3utomotive 'ews

3nd for the second consecutive year, Ayundai captured top honors

in the ConsumersI !atisfaction !urvey conducted by = * ower

and 3ssociates which also rated the Ayundai !onata first in its

7007 and 7006 "nitial uality !urvey

By active implementation of four management policies in 7004,

Ayundai will accelerate the speed of development &irst, Ayundai

will step up global management by establishing local support


70/123

systems across the globe to maintain momentum as a growing

global player, e


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S 535 M -!s

!onata 7 4 F-F-

!onata 7 0 C:*i 9-

!onata 7 0 C:*i 39-

i'0 M -!s

i#0 # # i:*>

i#0 # 7 (appa

G-3 P+i - M -!s

)etz rime # # 1 1
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)etz rime # 6 1 1

)etz rime # C:*i

-+ 5 M -!sFerna etrol

Ferna *iesel

H ; 5i A - 3

3ccent >i 8

!antro Ning

H ; 5i i20

Ayundai i70

H ; 5i T; sAyundai -ucson
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M-+ - -s&B-


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?verview

-he ercedes/Benz Classic Center is proud to reintroduce the car

that began it all :eplicas of the Benz three/wheeler / the car

whose patent is regarded as the Lbirth certificate of the automobileL

/ are once again in production Crafted from the original materials /

and with the same handcrafted precision / the replica three/

wheelers convey the uni;ue significance of the original

-he origins of the *aimler/Benz company founded through a

merger in # 7% date bac. to the mid/#++0s, when )ottlieb *aimler

2#+64/# 005 wor.ing with Wilhelm aybach 2#+4%/# 7 5, and

(arl Benz 2#+44/# 7 5 independently invented the internal

combustion engine/powered automobile, in southwestern

)ermany 3lthough they were merely si


75/123

otorwagen patent application, a high/speed single/cylinder four/

stro.e engine of his own design

"n #++ , )ottlieb *aimler and design partner Wilhelm aybach,wor.ing in Cannstatt, !tuttgart, were granted a patent dated 3ugust

7 , #++ for what is generally recognized as the prototype of the

modern gas engine, that they named the Lgrandfather cloc.

engineL

?n arch +, #++%, *aimler purchased a stagecoach made byWilhelm Wimpff M !ohn and he and aybach adapted it to hold

this engine, thereby creating a four/wheeled carriage propelled by

an engine, as many had before them -he only distinction about

this carriage was that it carried an internal combustion engine

'one of many similar attempts to adapt carts, boats, or carriages,

in many countries, were propelled by this type of engine ?n the

official history pages of the ercedes/Benz "nternet site it is

referred to as La carriage / without a drawbar but with the

conventional drawbar steering 3 carriage without horses L

*aimler and aybach later purposely built, from scratch, the first

four/stro.e engine powered automobile with four wheels in #++-hey founded * ) in #+ 0 and sold their first automobile in

#+ 7


76/123

!tationary engines were his major business and he invented many

improvements to them and their application, but (arl Benz

continued to refine his otorwagen through several models and

sold his first automobile in #+++ Ae built his first four/wheeled

model in #+ # Benz M Cie, the company started by the inventor,

became the worldIs largest manufacturer of automobiles by # 00

"n #+ , * ) automobiles built at @ntertur.heim 2a city district

of !tuttgart5 were raced successfully by >mil =elline. 2#+ 6/# #+5,

an automobile enthusiast and dealer Ae had the name of his

daughter, ercedes, painted on the automobiles for good luc.

Wanting faster race cars, it was =elline. who spurred the

development of the seminal # 00 * ) model that would be the

first of the * ) ercedes series, bearing the name of his

daughter

3fter suggesting some design specifications, he promised to

purchase thirty/si< of the new * ) model if aybach would

name the new 6 hp engine contained in it the *aimler/ ercedes

engine 3 contract of five hundred and fifty thousand mar.s was

made for these new models Within wee.s he contracted for thirty/si< of another * ) model with + hp engines Ae was granted an

e


77/123

-hat new model later would be named L ercedes 6 hpL and it

was a very important advance in automobile design -he contract

called for delivery of the first automobile to =elline. in the &all, but

it did not reach him until *ecember 77, # 00 Ae became obsessed

with the name ercedes and even had his name changed to

=elline./ ercedes =elline. was invited to sit on the * ) board of

directors, which he did from # 0# until # 0 , when he retired from

automotive activities in favor of diplomatic appointments

-he name change also was helpful in preventing legal troubles,

because after the death of *aimler, * ) had sold e


78/123

together until 7000 While focusing on land vehicles, ercedes/

Benz also built engines to power boats and airplanes 2military and

civil5, and even Heppelins (arl Benz died in # 7

B- M -!s

C/C13!!

C1/C13!!

C1!/C13!!

>/C13!!

/C13!!

!/C13!!

!1/C13!!

!1(/C13!!
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?verview

-he origins of !.oda go bac. to the early #+ 0s where, li.e many

long/established car manufacturers, the company started out with

the manufacture of bicycles "t was #+ 4, and 7%/year old Faclav

(lement, who was a boo.seller by trade in lada Boleslav,

Czechoslova.ia 2then Bohemia5 was unable to obtain the right

spare parts to repair his )erman bicycle

(lement returned his bicycle to the manufactuers, !eidel and

'aumann, with a letter, in Czech, as.ing for them to carry out

repairs, only to receive a reply, in )erman, statingK L"f you would

li.e an answer to your en;uiry, you should try writing in a

language we can understand L 3 disgusted (lement, despite not

having any previous technical e


81/123

3fter WW" it began producing truc.s, but in # 74, after running

into problems and being hit by a fire, the company sought a

partner 3s a result it merged with !.oda Wor.s, the biggest

industrial enterprise in 3ustria/Aungary and then Czechoslova.ia

ost later production was under the !.oda name 3fter a decline

during the economic depression, !.oda was again successful with

models such as the opular in the late # 60s

S;/si i5+ 4 AG

-he Felvet :evolution brought great changes to both the politics

and economy of Czechoslova.ia, and most industries were subject

to privatization "n the case of !.oda automobile the government

decided to bring in a strong foreign partner FW3) was chosen in

# 0 and on # #/04/#% !.oda become the fourth brand of

FW3) FW3) was pitted against &rench carma.er :enault, who

lost because its strategic plan did not include producing high value

models in the Czech factories 2-he -wingo low cost hatchbac.

was set to be produced in the !.oda factories

3t the time the decision was made,privatization to a major )erman

company was somewhat controversialJhowever the subse;uent

fortunes of other >astern/Bloc automobile manufacturers such as

1ada/3utoF3H and Hastava, and of !.oda wor.s itself, once

!.oda autoIs parent company, prove that this was a right decision


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Bac.ed by FW .now/how and investments the design both style

and engineering has improved greatly -he # % model &elicia was

still based on the floorplan of the &avorit, but ;uality

improvements helped and in the Czech :epublic the car was as

popular as it was value for money -he subse;uent models ?ctavia

and &abia finally made their way to the demanding >@ mar.ets

-hey are built on common FW3) floorpans, e g ?ctavia on the

)olf floorplan and therefore directly related to the FW )olf, 3udi

36 and !>3- 1eon


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S 5 F5/i5 M -!s

&abia #7F A- 9 # .W # 7 etrol

&abia # 4-*" *9 # .W *iesel

S 5 O 35,i5 M -!s

?ctavia # + 70F etrol

?ctavia # -*" *iesel
http://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_fabia1.4_tdi_diesel.htmlhttp://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_octavia_1.8.htmlhttp://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_octavia_1.9.htmlhttp://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_fabia1.4_tdi_diesel.htmlhttp://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_octavia_1.8.htmlhttp://www.indiacatalog.com/automotive_directory/skoda_auto_india/skoda_octavia_1.9.html


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S 5 L5;+5 M -!s

1aura # -*" * *iesel

1aura # -*" *235 *iesel

S 5 S;*-+/ M -!s

!uperb -!" 235

!uperb -*" * 235

!uperb F% &!" 4


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T535 M 3 +s


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?verview

-ata otors 1imited/ is "ndiaIs largest private automobile and

commercial vehicle manufacturing company "t is also the worldIs

%th biggest commercial vehicle manufacturer "t is part of the -ata

)roup -ata otors is widely credited for putting "ndia on the

automotive map by designing and developing its own range of

cars -ata otors date bac. to # 4 when they started ma.ing

-rains -ata otors was first listed on the 'O!> in 7004 "t has its

manufacturing base in =amshedpur, 1uc.now and une "n 7004 it

also bought *aewooIs truc. manufacturing unit in !outh (orea "n

arch 700 , it ac;uired a 7#G sta.e in Aispano Carrocera !3,

giving it controlling rights in the company

-ata otors is a company of the -ata and !ons )roup, founded by

=amsetji -ata "t is currently headed by :atan -ata

-ata otorsI range of passenger cars is still not comprehensive by

international standards "n commercial vehicles -ata otors

commands an imposing % G mar.et share in the domestic heavy

commercial mar.et -he company is fast trying to modernise its

range of commercial vehicles

-ata otors has the uni;ue distinction of giving "ndia its first and

only indigenously built passenger car / -he -ata "ndica and the


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premium feature sedan / -he -ata "ndigo -he "ndica, launched in

# +, reached the 7, 0,000 sales mar. within 7 months of launch

-ata otors is "ndiaIs only fully integrated automobilemanufacturer with a portfolio that covers truc.s, buses, utility

vehicles and passenger cars "t would be no e


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P5ss- 8-+ C5+s"ndica Fista

"ndica F7

"ndica F7 -urbo

"ndica F7 Neta

"ndica F7 *icor

"ndigo

"ndigo N1

"ndigo arina

"ndigo C!

'ano
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Fi53 C5+s

alio !tile

alio !tile ultijet

&iat 00

&iat 1inea

U3i!i3 -7i !-s

!afari *icor

!umo )rande

!umo Ficta

Nenon Nt
http://www.indiacatalog.com/automotive_directory/tata_motors/fiat_palio_stile.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_palio_stile_multijet.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_500.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_linea.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/safari_dicor.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/sumo_grande.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/sumo_victa.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/xenon_xt.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_palio_stile.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_palio_stile_multijet.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_500.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/fiat_linea.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/safari_dicor.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/sumo_grande.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/sumo_victa.htmlhttp://www.indiacatalog.com/automotive_directory/tata_motors/xenon_xt.html


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A 3IEW TO BOOM IN

THE FOUR WHEELER SE4TOR DUE TO IN4REASED SALE .


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S5!-s R-* +3

Maruti Suzuki sales till February 2010

Car market leader Maruti Suzuki India Limited sold a total of 96,650 e!i"les in February 2010# $!isin"ludes 11,%%5 units of e&'orts# $!is is t!e !i(!est e er total mont!ly sales in t!e "om'any)s !istory*'re ious !i(!est 95,6+9 units in anuary 2010-#

$!e "om'any !ad sold a total of .9,190 e!i"les in February 2009#

In February 2010, t!e "om'any sold %+,.65 units in t!e domesti" market, u' 20 'er "ent o er"orres'ondin( mont! last year# $!is is t!e !i(!est e er domesti" sales in a mont!# $!e 're ious !i(!estmont!ly domesti" sale /as %1,0%. units, in anuary 2010#

$!e sales fi(ures for February 2010 are (i en belo/

Se(ment ModelsIn February $ill February

'ril 0% 3Mar"! 092010 2009 4C!an(e

2009310 200%309

4C!an(e

A1 M800 3178 4075 -22.0% 30266 46953 -35.5% 49383

C Omni, Eeco* 10668 7641 39.6% 90450 71927 25.8% 77948

A2 Alto, Wa on-!,E"tilo, #$i t, A-#ta&, !it'*

60380 50331 20.0% 578427 455981 26.9% 511396

A3 #(4, ) 'i&e 10254 8043 27.5% 88862 67333 32.0% 75928

$otal assen(er Cars %++%0 .0090 20#54 .%%005 6+219+ 22#.4 .1+655

M+ /" , &anita&a 285 535 -46.7% 3255 6095 -46.6% 7489

omesti" %+.65 .0625 20#04 .91260 6+%2%9 22#14 .221++

7&'ort 11885 8565 38.8% 131982 58209 126.7% 70023

$otal Sales 96650 .9190 22#04 9282+2 .06+9% 80#.4 .9216.


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H ; 5i I i5 * s3s 3i!! D- - /-+ 2009 s5!-s +-* +3

H ; 5i announced today that it has sold 77 % percent more newcars in "ndia during the month of *ecember 700 compared to the

same month a year earlier

3ccording to AyundaiIs monthly sales report, the company sold4$7#$ new vehicles in "ndia last month, while in the same month ayear earlier, the (orean largest automa.er sold 6+ 07 new vehiclesin the fast growing car mar.et

Ayundai otor "ndia produces small cars such as i70 and i#0

hatchbac. and about half of them are sold in "ndia, while the restof them are destined for mar.ets overseas, including >urope andother 3sian mar.ets

*uring the last month of 700 , the i#0, i70 and !antro mini/carhave been the top performing Ayundai vehicles with sales toppingat 44#7 units "n addition, Ayundai also sold a little more than6000 units of 3ccent hatchbac. and 70 units of Ayundai !onatasedan

3ccording to 3rvind !a


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&ebruary 700 car sales "f you are one of those interested in themonthly sales numbers, " strongly advise you to visit the

While the automotive industry struglles from falling new car

demand, most automa.ers e


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-he domestic sales in =anuary are the highest since # + whenA "1 launched its flagship !antro in !eptember

-he countrys second largest carma.er, Ayundai otor "ndia, ononday reported 4# %0G growth in sales at 7,%6 units in

=anuary 70#0

-he company had sold 6$,#$# units in =anuary 700

*omestic sales during the month rose by 40 + G to 7 ,%0# unitscompared to 7#,0#% units in the same month last year, Ayundai

otor "ndia 1td 2A "15 said in a statement

-he domestic sales in =anuary are the highest since # + whenA "1 launched its flagship !antro in !eptember, it added

TWe have started the year on a right note and we hope themomentum will continue with the help of the stimulus pac.ageoffered by the government,U A "1 director 2 ar.eting and !ales53rvind !a


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T535 M 3 +s F-/+;5+ -s3i s5!-s 53#21#9? s.1 '9 7i87-+ 375 J5 ;5+ s5!-s.

-ata otors domestic sales for the month of F-/+;5+ 2009 were47,4 6 nos , the 7i87-s3 in the last 4 months *omesticcommercial vehicle sales at 76,4 4 nos were the highest since!eptember 700+, while domestic passenger vehicle sales at # ,06nos were the highest since ay 700+ -he companys total sales2including e


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of =anuary 700 sales of ##,466 nos -he "ndigo range sales of4,70 nos were 7$G higher than &ebruary 700+ -he @tilityFehicle9!@F range accounted for sales of 6, # nos , 70G higherthan =anuary 700 , but 64G lower than &ebruary 700+

Cumulative sales of passenger vehicles in the domestic mar.et forthe fiscal were #$%,4 4 nos , a decline of $G over # 0,07# nos inthe same period last year Cumulative sales of the "ndica range at

$, $ nos , reported a reducing decline of 70G Cumulative salesof the "ndigo family were 44,%#4 nos , a growth of $0GCumulative sales of the @tility Fehicle9!@F range at 64,7% nosdeclined by #$G

E * +3s

-he companyIs sales from e


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Cumulative sales 2including e


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T 35 i +-5s-s 2009&20'0 8! /5! s5!-s4 +- 5s3 / ? .

-oyota otor Corp 2 $706 -5, has raised its global sales forecastfor the year to arch 70#0 by 6 percent to % $ million cars, the-o.yo !him bun daily reported on !aturday, in the latest sign of anascent recovery in auto demand

-here have been subtle signs that demand for new cars and truc.sare improving !everal automa.ers plan to increase productionover the ne


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M57i +5Ks -s3i 5;3 s5!-s +-8is3-+2$.9 8+


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into the passenger car segment with the 1ogan ahindra Mahindra is the only "ndian

company among the top tractor brands in the world

-he )roup has a leading presence in .ey sectors of the "ndianeconomy, including the

financial services, trade, retail and logistics, automotivecomponents, after/mar.et,

information technology and infrastructure development ahindrahas made an entry in

the two/wheeler segment which will see the company emerge as afull/range player with

a presence in almost every segment of the automobile industry

-he ahindra )roup recently e


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based :eputation "nstitute recently ran.ed ahindra among the top#0 "ndian

companies in its )lobal 700K -he WorldIs Best Corporate

:eputations list

ahindra is also one of the few "ndian companies to receive an 3P):" chec.ed rating

for its first !ustainability :eport for the year 700$/0+


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G- -+5! M 3 +s +-* +3s '0' i +-5s- is5!-s i D- - /-+ 2009

Car ma.er )eneral otors today reported #0#G growth in its salesin *ecember 700 , the highest in a month since its inception in the

country in # %

-he company sold +,7 + units in *ecember 700 as against 4,04#

units in *ecember 700+, ma.ing it to register the highest/ever

monthly sales, a company release here said

"t sold sold 4,#4$ units of !par., #, # units of !@F -avera, %#%

units of the premium sedan Cruze, 4 6 units of 3veo @/Fa, 6$4

units of 3veo, #%+ units of ?ptra, + units of Beat and +7 units of

Captiva, it said

With this, ) "ndia closed the third ;uarter of this financial year

23pril to *ecember, 700 5 at ,$74 units against 4$,$+% units

sold during the corresponding period 700+

LWe are pleased to see such robust growth for all our car lines, and

we believe these world class products will further propel the

Chevrolet brand in the mar.et,L )eneral otors "ndia vice/

president Balendran said


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@nder the pre/owned car programme IChevrolet/?(I, ) "ndia

had planned to open 40 more outlets in the country by this year/

end -he company had already opened 60 outlets across 74 cities,

it said

) "ndia produces the Chevrolet Captiva, Chevrolet ?ptra,

Chevrolet Cruze, Chevrolet 3veo, Chevrolet 3veo @/F3,

Chevrolet !par., Chevrolet Beat and Chevrolet -avera, the release

added

GM I i5 s M5+ s5!-s 53 ''1??0 ; i3s 7i87-s3&-,-+

i 5 37.

Carma.er )eneral otors "ndia today reported a over two/fold jump in sales at ##,660 units in arch, its highest ever in a monthin #6 years of operations, on the bac. of strong showing by itssmall cars Beat and !par.

-he company had sold ,00# units in the same month last year,)eneral otors 2) 5 "ndia said in a statement

L"ntroduction of best/in/segment cars from the 600 series, increasein customer outreach through distribution networ., our uni;uevalue proposition li.e Chevrolet Cashless ?wnership offer are thefactors that have led to the impressive sales,L Balendran said

-he arch sales beat the previous monthly record of ##,### unitsmade by the company in &ebruary this year ) "ndia said therobust sales in arch has been led by its two small cars // Beat and!par.


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-he company sold 6,7%% units of the hatchbac. !par., $# units ofthe sedan Cruze and 4, 0+ units of the latest compact car Beat inthe reporting month, it added

"t also sold 4 4 units of premium hatchbac. 3veo @/Fa, 4# unitsof the entry/level sedan 3veo, #6 units of the mid/sized sedan?ptra, #,% 4 units of the multi/utility vehicle -avera and #$ unitsof the !@F Captiva

LWe are pleased to see such robust growth for all our car lines andwe believe these world class products will further propel the

Chevrolet brand in the mar.et,L Balendran said


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ANAL0SIS ANDINTERPERTATION


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T /- 4i!!- / 37- ;s3 -+'. N5 -@@@@@@@@@@@@@..

2. A8- @@@@@@@@@@@@@@@?. A +-ss@@@@@@@@@@@@@

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B;si -ss s-+,i - 37-+

50%

30%

20%"ine""

#e& ice

ot e&


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$. Y ;+ 37! i -

56 20000 /6 #0000&$0000

C6 $0000&%0000 6 %0000 5/ ,-

9% 18%

27%

46%20,000 - 40,00040,000 - 60,000

60,000 - 80,000

80,000 a o e


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=. D ; < 5 5+56 Y-s ) 6 8 3 ;-s. % /6 N ) 6 8 3 9

80%

20%

e"

o


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%. R- - 3! 1 75,- ; *;+ 75s- 5 -< 5+56 Y-s ) 6 /6 N ) 6

40%

60%

e"

7o


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9. I4 -s1 37-


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'0. W753 ; ! 4 +


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''. W7i 7 /+5 -s ; !i -5. M5+;3i) 6 /. H ; 5i) 6 . T535) 6

. C7-,+ !-3 ) 6 -. F5i3 ) 6 4. F + ) 68. H 5 ) 6 7. M57i +5 ) 6 i. 37-+ ) 6

50%

20%

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Ma& ti

8. n ai

9ata

C e3&olet

:ait

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8on a

Ma in &a

Ot e&


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2. A8-@@@@@@@@@@@

?. I


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5! W753 -s ; 37i is 37- +-5s /-7i 37- i +-5s- i s5!-s

5. G+-53-+ +- i3 5,5i!5/i!i3 7-5* 5;3 i s;+5 - ) 6

/. Risi 8 i -s i +-5s- i *;+ 75si 8 *


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"#$$AR% O&&INDING"

AND"#GGE"TIO"


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CONTENTS

'6 SUMMARY OF FINIDINGS

BRAND AWARENESS

USAGE PATTERN

BRAND TRIAL

PLACE OF PURCHASE

COMPARITI E ANALYSIS

26 SUGGESTIONS


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SUMMARY OF FINDINGS AND SUGGESTIONS

'6 SUMMARY OF FINDINGS

-he major findings of this study are listed below very briefly, according to the objectivesof the study

BRAND AWARENESS

-he analysis of data, which was collected from the respondents, shows very clearly that#00G of the respondents were aware of all the brands

USAGE PATTERN

@sage pattern of the consumers can be understood by e


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SUGGESTIONS

&ollowing few suggestions are made based on findingsK


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35513940 Project Report on Automobile

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Transcript of 35513940 Project Report on Automobile