35 ultimate online branding tips for security systems industry

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Tip 1: Make your brand as unique as possible.


Tip 2: Treat your brand as an investment, not a cost.


Tip 3: Quickly globalize the brand and its products.


Tip 4: Reward customers’ involvement to make them become active promoters of your

brand, not simply loyalists.


Tip 5: Encourage communities that share your values.


Tip 6: Donations to good causes can demonstrate the brand is not insensitive to

the world around it.


Tip 7: Sponsorship is also a perceptible experience: visually associating the brand with an event, a sporting team or the like.


Tip 8: The brand must become a medium between the people in the community, real or

virtual, and provide more than products. It must provide real services.


Tip 9: Make an impact. Make people remember your brand.


Tip 10: Proliferate your brand by linking to memorable phrases, images and positive

brand benefits.


Tip 11: Make your first impression count. Don’t let yourself down with a tatty business card, dodgy home-made literature or a poorly

designed advert.


Tip 12: Consider how your customers relate to your brand? Is it immediately apparent what

you’re about?


Tip 13: Consider style and content that is appropriate for your line of business that your

audience will respond more positively to.


Tip 14: Remember the cultural and sociological significance of your brand. What,

for example, do the colours of your brand signify?


Tip 15: Don’t baffle your customer. Don’t overload with too much technical data. Speak

in a language the customer understands.


Tip 16: Test and measure the brand and message. Everyone has different opinions, but

take a general consensus. The one who decides if your message is clear is the

customer not you.


Tip 17: Clear design can give room for the message to breathe and isn’t drowned out with excessive text or unrelated imagery.

Don’t be scared of white space, it can work to draw attention.


Tip 18: Maintain consistent messaging promotes the feeling of solidity and security with customers; making you easier to trust.


Tip 19: Assess your competitors. What are they doing wrong? How do you differ? Why

are you better?


Tip 20: Use contrast in design layout to emphasize the message.


Tip 21: Give your customer an invitation for interaction.


Tip 22: Make it easy for them and make the call to action obvious within your design.


Tip 23: Online Branding is not only about ubiquity, visibility, and functions; it is about

bonding emotionally with online users.


Tip 24: A brand’s strength is built upon its determination to promote its own distinctive

values and mission.


Tip 25: Ensure your brand is associated with credible sources.


Tip 26: Produce press releases or news articles for your industry.


Tip 27: Create relationships. Relationships lead to opportunities.


Tip 28: Maintain a consistent posting schedule.


Tip 29: Know your strengths. Outsource your

weaknesses.


Tip 30: Know your audience. Build your strategy. Police your brand. Be consistent.


Tip 31: Online Branding needs to be about the cause. People need to connect to the mission.


Tip 32: Your network is everything in the branding environment. Just build it right.


Tip 33: Imagination gives dimension to an online branding campaign.


Tip 34: Be honest about your product or service. Negatives spread faster.


Tip 35: Manage your online reputation. It is very important for your brand.

35 ultimate online branding tips for security systems industry

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