35% 31% 29% The way Canadians want to shop for the ...€¦ · Black Friday likely to shop on Cyber...
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The way Canadians want to shop for the holidays has changed. The digital experience needs to step up. 2015 Holiday Shopping Survey An improved digital experience will drive mobile adoption and provide retailers with further insight to help build customer relationships. Drive adoption through experience Services that would lead consumers to use a mobile device to shop. 61% loyalty points 49% scanning products to create a shopping cart and view of total spent 54% real-time promotions Canadians still prefer to shop in-store or with laptops leaving mobile behind. mobile device laptop or desktop in-store 2% 33% 62% “Webrooming:” 71% plan to browse online before going to a store to purchase “Showrooming:” 63% plan to browse at a store, then go online to find a better deal 62% say their purchase decisions are influenced by social media sites and adverts; mostly for ideas (40%) and to see what's trending (38%) 46% automatic coupon and discount credits applied from retailers and third parties
Transcript of 35% 31% 29% The way Canadians want to shop for the ...€¦ · Black Friday likely to shop on Cyber...
2015
Look out for digital disruption to better serve clients
65%of consumers shop less online than they otherwise would due to shipping costs
accenture.ca/2015HolidayShoppingSurvey#HolidayTrends
USA27% will travel to the U.S. to shop
willing to shop on
Christmas Day/Night
likely to shop on Boxing
Day
likely to shop on Black Friday
likely to shop on Cyber
Monday
37% perceive Black Friday to offer the best deals; followed by Boxing Day (25%) and Cyber Monday (11%)
Holiday Spending
34% plan to spend more money than they did in 2014
compared to 21% last year
Services that would convince customers to download an app to shop.
locate items in store
view loyalty program status
35% 31% recieve personalized offers and promos
%29%
Know your customers through value-addConsumers are more willing to share personal information in exchange for rewards.
46% for customized offerings; up 11% from last year
68% for coupons and discounts
55% for loyalty pointsREWARDS
%
REWARDSJUST FOR YOU
49% 60%64% 31%
The way Canadians want to shop for the holidays has changed. The digital experience needs to step up.2015 Holiday Shopping Survey
An improved digital experience will drive mobile adoption and provide retailers with further insight to help build customer relationships.
Drive adoption through experienceServices that would lead consumers to use a mobile device to shop.
61% loyalty points 49% scanning products to create a shopping cart and view of total spent
54% real-time promotions
Canadians still prefer to shop in-store or with laptops leaving mobile behind.
mobile device laptop or desktop
in-store2% 33% 62%
“Webrooming:” 71% plan to browse online before going to a store to purchase
“Showrooming:” 63% plan to browse at a store, then go online to find a better deal
62% say their purchase decisions are influenced by social media sites and adverts; mostly for ideas (40%) and to see what's trending (38%)
46% automatic coupon and discount credits applied
from retailers and third parties
2015
Look out for digital disruption to better serve clients
65%of consumers shop less online than they otherwise would due to shipping costs
accenture.ca/2015HolidayShoppingSurvey#HolidayTrends
USA27% will travel to the U.S. to shop
willing to shop on
Christmas Day/Night
likely to shop on Boxing
Day
likely to shop on Black Friday
likely to shop on Cyber
Monday
37% perceive Black Friday to offer the best deals; followed by Boxing Day (25%) and Cyber Monday (11%)
Holiday Spending
34% plan to spend more money than they did in 2014
compared to 21% last year
Services that would convince customers to download an app to shop.
locate items in store
view loyalty program status
35% 31% recieve personalized offers and promos
%29%
Know your customers through value-addConsumers are more willing to share personal information in exchange for rewards.
46% for customized offerings; up 11% from last year
68% for coupons and discounts
55% for loyalty pointsREWARDS
%
REWARDSJUST FOR YOU
49% 60%64% 31%
The way Canadians want to shop for the holidays has changed. The digital experience needs to step up.2015 Holiday Shopping Survey
An improved digital experience will drive mobile adoption and provide retailers with further insight to help build customer relationships.
Drive adoption through experienceServices that would lead consumers to use a mobile device to shop.
61% loyalty points 49% scanning products to create a shopping cart and view of total spent
54% real-time promotions
Canadians still prefer to shop in-store or with laptops leaving mobile behind.
mobile device laptop or desktop
in-store2% 33% 62%
“Webrooming:” 71% plan to browse online before going to a store to purchase
“Showrooming:” 63% plan to browse at a store, then go online to find a better deal
62% say their purchase decisions are influenced by social media sites and adverts; mostly for ideas (40%) and to see what's trending (38%)
46% automatic coupon and discount credits applied
from retailers and third parties
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