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Transcript of 341HRM- CW-assignt-V2-NB- 2015.docx
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Faculty of Business Environment and Society
Module No: 341HRM Module: International Human Resource Management
ourse!or":
International HRM ase Study
(Individual assignment, 25% of the final grade).
The case is based on a fictional organization in Vietnam’s hotel industr! ho"ever, the content covered is relevant internationall and among
different industries. The material is #resented in this manner to allo" ou to a##l theor to a #ractical situation.
$ubmit 5& #age "ritten analsis including relevant tables and figures.
'ou "ill have an o##ortunit to thin about the e decisions involved in international assignments. 'ou "ill be able to transfer our no"ledge
of domestic * issues to the international conte+t and consider the roles and duties #erformed b e+#atriate "orers.
#ssessment riteria
• nderstand the main elements and issues related to international assignments.
• -emonstrate an a"areness of "hen it is a##ro#riate to use e+#atriate "orers and the e debates that are involved.
• ##reciate the sills and no"ledge needed b e+#atriate "orers.
• /onsider ho" organizations can #re#are e+#atriate managers to succeed in an international conte+t.
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$evelo% a co&erent and !ell'%resented re%ort !it&in s%ecified !ord limit(
Instructions:
'ou "ill need to #rint off a #refilled coversheet, containing #rogramme and submission details.
'ou must also submit an electronic co# for #lagiarism checing
This assignment must be submitted to 0icole 1audisch or student care.
lease note3
4. ll "or submitted after the submission deadline "ithout an a##roved valid reason (see belo") "ill be given a mar of zero. (This is
not the same as a nonsubmission, as a late submission counts as an attem#t and a mar of zero ma allo" ou to resit the
course"or.).
2. $hort deferrals (e+tensions) of u# to three calendar "ees can onl be given for genuine force ma6eure and medical reasons, not for
bad #lanning of our time. lease note that theft, loss, or failure to ee# a bacu# file, are not valid reasons. The short deferral must bea##lied for on or before the submission date..
7. $tudents 8$T ee# a co# and9or an electronic file of their assignment.
lease also submit an electronic co# of our assignment
The electronic version of our assignment ma be used to enable checs to be made using anti#lagiarism soft"are and a##roved #lagiarism
checing "ebsites.
)ord *engt&: 1+,- !ords ./0' 1-2
n #enalties for not com#ling "ith "ord limits "ill be in accordance "ith niversit and :acult #olic. bilit to #roduce a coherent case
stud analsis "hich ans"ers all given ;uestions "ithin a "ord limit is an integral #art of the assessment.
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*earning utcomes #ssessed
<= 4,>
Return of Mar"ed )or" /ourse"or mars "ill a##ear t"o "oring "ees after the submission date.
*#5I#RISM )#RNIN56 ? ssignments should not be co#ied in #art or in "hole from an other source, e+ce#t for an mared u# ;uotations,
that clearl distinguish "hat has been ;uoted from our o"n "or. ll references used must be given, and the s#ecific #age number used should
also be given for an direct ;uotations, "hich should be in inverted commas. $tudents found co#ing from the internet or other sources "ill get
zero mars and ma be e+cluded from the universit.
ro7ect:
:or this case, ou "ill be acting as inde#endent management consultants and should be s#lit into grou#s. 'ou "ill "or "ithin our grou#s for all
of the activities #rovided in the case stud document. 'ou "ill submit an individual #a#er.
Bac"ground Information
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on t&e rgani8ation
@hAch $Bn *e+, </, o"ns more than 7C hotels throughout Vietnam. The recentl ac;uired a small hotel chain head;uartered in The @. @hAch
$Bn *e+ chief e+ecutive decided that half of the ne" hotels in The @ "ould be retained and rebranded as #art of the @hAch $Bn *e+ otels
Drou#! the other half "ill be sold.
This "ill su##ort @hAch $Bn *e+’s strategic ob6ective of gro"ing the organization slo"l to mae sure that ne" ventures are "ell su##orted and
o#ened on time and on budget. @hAch $Bn *e+’s hotels are considered budget accommodations! the are functional, clean and reasonabl #riced.
8ost guests sta for one to three nights and are a combination of business and leisure travellers. The hotels are t#icall situated in do"nto"n
locations that are easil accessible b mass transit. Tourists are attracted to these hotels in #o#ular visitor destinations "here the man local
attractions mean that the "ill not be s#ending much time in their hotel rooms.
The organization has decided to use an ethnocentric a##roach and send some of their e+isting Vietnambased managers to The @ to lead the
changeover of the ne" hotels and then manage them after the reo#en.
If this ne" overseas venture is successful, @hAch $Bn *e+ ma decide to ac;uire other small hotel grou#s in other Euro#ean or sian countries.
The organization "ould lie to o"n 45C hotels in the ne+t five ears. Their 4Cear #lan is to o"n 7CC hotels across Euro#e and sia. This is an
ambitious target, so it is im#ortant that the organization finds an effective formula to o#erate successfull in other countries.
ase Study art ne
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The organization has never o"ned hotels outside Vietnam before, and has hired a team of inde#endent management consultants to advise them onho" to #roceed. The #rovided the consultants the follo"ing information during their initial meeting3
• ma6orit of their e+isting managers said the "ould lie a chance to "or abroad.
• 0one of their e+isting managers s#ea English fluentl.• The "ill allo" four "ees to rebrand the hotels. The ne" hotels must be read to o#en after that time.
• The e+#ect to recruit a large number of staff for the ne" English hotels, because more than 5C #ercent of the em#loees from the
ac;uired organization left.
• The "ill re;uire their managers to be fle+ible and move bet"een countries if an #roblems arise.
9as" 1:
4. 1ased on the information ou have to date, "hat do ou thin the com#an’s the e #riorities should beF
2. The hotel management ased ou if the should loo onl at internal candidates "ho are #arent countr nationals (/0s) or recruit host
countr nationals (/0s). The management board is divided in 7 grou#s "ith different #oint of vie"s
• Drou# 4 believes that onl /0s should be hired.
• Drou# 2 believes that onl /0s should be hired.
• Drou# 7 believes that T/0s should be hired.
7. $ummarise the advantages of the a##roach each grou# could #resent in our #a#er and add from our #oint of vie" the disadvantages
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ase Study art 9!o
@hAch $Bn *e+, </ management decided that because this is their first venture into a countr outside Vietnam, the "ant to use /0s to set u#
the ne" hotels and that onl internal candidates should be considered. The thin that this is im#ortant so the can incor#orate the organization’s
values.o"ever, the believe that once the hotels are u# and running, /0s could be hired. The management vacancies must be filled as soon as
#ossible. In their com#an literature, the organization states that their core values are to3
• rovide e+cellent levels of customer service to all guests.
• rovide a clean and comfortable environment for guests and staff.
• *ecruit and retain e+cellent staff.
• $u##ort and develo# staff so the can reach their full #otential.
• /ontinuousl strive to im#rove all as#ects of the business.
• Ensure that all hotel buildings, fi+tures and fittings are "ellmaintained in a #roactive manner. It is im#ortant that the management
consultants for this #ro6ect tae these core values into account "hen maing their recommendations.
9as" :
Grite a recruitment advertisement for the ne" #ositions "hich can be sent to e+isting managers b email. 'our advertisement should include, at a
minimum, the follo"ing information3
• 8ain res#onsibilities of the ne" 6ob
• The sills ou are looing for in the #osition.
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ase Study art 9&ree
The management team lied our recruitment advertisement, but realized that the did not consider the salar for these ne" #ositionsH
$ince the organization has never hired managers to "or outside of Vietnam before, the do not no" ho" to start determining the com#ensation.
The #rovide ou "ith the follo"ing information that the found on the Internet3
• E+isting salar for managers is >5,CCC ounds #lus bonuses.
• $urves sho" that the average salar for hotel managers in the @ are &C,CCC ounds "ith no o##ortunit to earn bonuses. The directors
"ant to have a consistent a##roach as to ho" the com#ensate e+#atriates because the e+#ect their overseas business to e+#and in thefuture. The also "ant e+isting em#loees to be enticed into "oring abroad and "ant to have a good range of incentives.
9as" 3:
-esign a com#ensation #acage for the hotel management #osition. E+#lain the rationale for our design. 'ou ma also include nonfinancial
benefits.
$u##ort our ideas "ith relevant Industr research in Euro#e and Vietnam.
Ge do not "ant ou sim#l to e+tract a##arentl relevant sections from a##ro#riate information sources and then regurgitate them in undigestedform in our assignment. ssignments constructed in that manner are e+tremel unliel to attain a #ass grade. Ge "ould lie ou to read
a##ro#riate material in a critical manner, and then "rite a coherent res#onse to the assignment tas above using coherent, sound arguments based
u#on our o"n understanding of the sub6ect matter. Ge are looing for evidence that ou understand and have integrated the module content and
are able to a##l that no"ledge to the construction of coherent arguments in the com#letion of the tas s#ecified above.
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$T*/T*< E<E8E0T$3
• Title :or 'our Gor
•
Title age 9 Table =f /ontents• E+ecutive $ummar
• <ist of bbreviations
• <ist of Tables9:igures
• Introduction
• The 1od =f n Essa 9 *e#ort
• -iscussion (:indings)
• /onclusion
•
*ecommendations• *eference <ist
• ##endices
cademic "ors include3 6ournal articles, monogra#hs, boos of edited readings, conference #a#ers, "oring #a#ers andtheses. 8ae sure ou refer to a variet of sources in our assignments.
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ourse!or" feed;ac" s&eet
Student: <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
#ssessment criteria:
#ssessment
orrector 1 Ma=( #c&ieved
onte=t0
Is the re#ort structure logic and clearF 4C
art 1'3
Identif and a##l strategies to find a##ro#riate solutions 45
$elect 9 design and a##l a##ro#riate methods 9 techni;ues 4C
resent and communicate a##ro#riate findings 4C
se critical reflection to evaluate o"n "or and 6ustif valid conclusions 45
-emonstrate convergent 9 lateral 9 creative thining su##ort "ith e+am#les 45
Format and Structure
se of e+ternall sourced material! inter#retation of this material to su##ort
argument! references #ro#erl 4C/onsistent and convincing reasons for #oint of vie"! reasoning matches standard
form or logical structure 5
*anguage
$#elling, grammar, use of relevant vocabularies 5
onclusion 5