3.4 – Tracking Industry Trends. Shifts in industry trends could include: Customer buying patterns...

3.4 – Tracking Industry Trends

Shifts in industry trends could include:

Customer buying patterns Consumer preferences / distastes Effective marketing techniques (product placement for example) Product or service modifications New technology Efficient communication tools

3.4

Intro to Basic SEM Principles

Tracking Industry Trends

3.4


Product Placement Tracking Industry Trends

Before adjusting, marketers must be aware of changes within the industry

How do sports and entertainment marketers effectively track industry trends?

Marketers Must Effectively Track Changing Trends

Monitor sports and entertainment news online

Read trade or business magazines, journals or newsletters

Consider the marketing efforts involved when attending competitor events

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Attend sport business conventions, exhibitions and events

Obtain research from sport marketing firms

Read local or national news publication

LESSON 3.4




Observe activity of competitors

Communicate with others within the industry

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3.4


Marketers evaluate trends that fit their respective marketing plans and implement changes accordingly



3.4


In the sports and entertainment industry, the trend toward consuming video content online has industry executives developing strategies to capture fan interest

In 2012, the The Atlantic Coast Conference (ACC) launched a branded YouTube channel, marking the first and only official partnership between YouTube and a major collegiate sports conference


3.4


The June 2013 U.S. Online Video Rankings from comScore showed that people in the United States watched more than 44 billion online content videos throughout the month. This translates to 183 million Americans going on the ‘net and watching entertaining and educational clips.

As more and more consumers shift focus to tablets and mobile devices, marketers will respond by creating content available for digital distribution


3.4


Young males spend more time consuming media on XBOX than playing video games, according to Sean Bratches, ESPN Executive Vice President of Sales & Marketing, creating another platform for connecting with fans of the ESPN brand.

As a result, WatchESPN is now available in over 83 million homes, more than double its distribution from a year ago.


3.4


1) Gamification2) Social TV3) Augmented reality4) Social broadcasting5) Female demographic6) Twitter7) Hi-tech stadiums8) Superfans/fan immersion9) Web apps10) Flashy uniforms11) Social celebrities

The Top Sports Trends to WatchTracking Industry Trends

3.4


The Top Sports Trends to WatchTracking Industry Trends

3.4 – Tracking Industry Trends. Shifts in industry trends could include: Customer buying patterns...

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