3.3.5 Technology and the Marketing Mix. Central Question How is technology impacting the marketing...
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3.3.5 Technology and the Marketing Mix
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Central Question
How is technology impacting the
marketing mix?
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Learning Outcomes• To be able to define and explain the concept of
e-commerce• To understand the opportunities and threats of
e-commerce to business and consumers• To understand how the internet and social
networking can be used for promotion
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E-Commerce• The use of the internet to promote, sell and buy
goods and services.
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The Concept• Virtual shopping – shopping from the comfort of
your own home 24/7
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For Businesses…Opportunities Threats
Reduced Costs Internet /credit-card Fraud, hackers
Can take orders at all times Data protection
Reduced barriers to entry – can operate across international borders
Site maintenance or problems upset customers
Improve service for customers Increased competition – global marketplace
Develop/create loyalty Trade laws and cultures/customs in different countries
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For Consumers…Opportunities Threats
Reduced Prices Internet /credit-card Fraud, hackers
Increased choice Data protection concerns
Can purchase anytime Waiting time between order and delivery
Easy to compare prices and rival products
Some products may not suit e-commerce – clothes?
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Promotion and The Internet• Google ads – pay per click• Banners• Pop-ups• Cross-promotions (with other products/services)• Targeted advertising based upon previous buying
habits and sites visited
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Promotion and Social Networks
• How can businesses use social networks to promote their goods and services?
• Facebook• Instagram• Twitter• Vyber• Whats spp
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TASK• WATCH THE VIDEOS AND MAKE SOME NOTES!Video 1
Video 2
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Findings?