32563509 Project Report of Oriental Bank of Commerce

7/27/2019 32563509 Project Report of Oriental Bank of Commerce

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A

TRANING REPORT

STUDY THE BANCASSURANCE MODEL

AND MARKETING OF LIFE INSURANCE PRODUCTS AT

ORIENTAL BANK OF COMMERCE

ON

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE DEGREE

OF

BACHELOR OF BUSINESS ADMINISTRATION

(SESSION 2013-14)

SUBMITTED TO: SUBMITED BY:

MISS NISHA GUPTA NIKHIL KUMAR

B.B.A. III YEAR

CLASS ROLL No. 7611

UNIVERSITY ROLL No..

I.B.(P.G.) COLLEGE


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AFFILIATED BY KURUKSHETRA UNIVERSITY, KURUKSHETRA

DECLARATION

I NIKHIL KUMARstudent of B.B.A. III year in I.B.(P.G.) College, Panipat hereby declar

that the project report entitled STUDY THE BANCASSURANCE MODEL AND MARKETING

OF LIFE INSURANCE PRODUCTS AT ORIENTAL BANK OF COMMERCE submitted for th

degree of B.B.A. III year is my original work and the project report has not formed the basi

for the award of any diploma, degree, associate ship, fellowship or similar other titles. It ha

not been submitted to any other university or institution for the award of any degree o

diploma.

PRINCIPAL SIG NIKHIL KUMAR


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ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can substitut

which is possible while working in real situations. Application of theoretical knowledge t

practical situations is the bonanzas of this survey.

Without a proper combination of inspection and perspiration, its not easy to achieve anything

There is always a sense of gratitude, which we express to others for the help and the needy

services they render during the different phases of our lives. I too would like to do it as I reall

wish to express my gratitude toward all those who have been helpful to me directly o

indirectly during the development of this project.

I would like to thank my professorMISS.NISHA GUPTA who was always there to help an

guide me when I needed help. Her perceptive criticism kept me working to make this projec

more full proof. I am thankful to her for his encouraging and valuable support. Working unde

her was an extremely knowledgeable and enriching experience for me. I am very thankful to

her for all the value addition and enhancement done to me.

No words can adequately express my overriding debt of gratitude to my parents whos

support helps me in all the way. Above all I shall thank my friends who constantly encourage

and blessed me so as to enable me to do this work successfully.

NIKHIL KUMA


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INDEX

S.NO. CHAPTERS PAGE NO.

1. Introduction of the subject 7-15

Customer Satisfaction 8

Benefits of Customer Satisfaction 9

Customer Satisfaction Survey 11Customer Satisfaction Process 13

2. Company Profile 16-31

Introduction of the Company 17

Management Profile 18

Competitors 20

Product and Services 22

Future of Banking in India 28

Achievements and Awards 30

Company Mission, Vision and Value 31

3. Research Methodology 32-37

Statement of the problem 34

Objective 35

Sample Size ,Methods and Data Collection 36

Limitation of the Study 37

4. Analysis And Interpretation 38-48

5. Findings and Conclusion 49

6. Suggestions 52

7. Appendices 54-56

Bibliography 55

Customer Feedback Form 56


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CUSTOMERS SATISFACTION

Customer satisfaction refers to the extent to which customers are happy with the products and service

provided by a business.

Customer satisfaction levels can be measured using survey techniques and questionnaires

DEFINITIONS:

Definition 1: Customer satisfaction is equivalent to making sure that product and service performance meet

customer expectations.

Definition 2: Customer satisfaction is the perception of the customer that the outcome of a busines

transaction is equal to or greater than his/her expectation.

Definition 3: Customer satisfaction occurs when acquisition of products and/or services provides a minimum

negative departure from expectations when compared with other acquisitions.

Gaining high levels of customer satisfaction is very important to a business because satisfaction customers ar

most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business

There are many factors which lead in high levels of customer satisfaction including.

Products and services which are customer focused and hence provide high levels of value for money.


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What is clear about customer satisfaction is that customers are most likely to appreciate the goods and

services that they buy if they are made to feel special. This occurs when they feel that the products and

services that they buy have been specially produced for them or for people like them.

BENEFITS OF CUSTOMER SATISFACTION

The importance of customer satisfaction and support is increasingly becoming a vital business issue a

organization realize the benefits of Customer Relationship Management (CRM) for providing effectiv

customer service. Professionals working within customer-focused business or those running call centers o

help desks, need to keep informed about the latest customer satisfaction techniques for running a valuabl

customer service function. From small customer service departments to large call centers, the importance o

developing a valued relationship with customers using CRM is essential to support customer and long-term

business growth.

What Do Customers Want?

Before we begin to create tools to measure the level of satisfaction, it is important to develop a clea

understanding of what exactly the customer wants. We need to know what our customers expect from th

products and services we provide.

Customer expectations have two types

Expressed

Implied


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Expressed Customer Expectations are those requirements that are written down n the contract and agree

upon by both parties for example, product specifications and delivery requirements. Suppliers performanc

against these requirements is most of the items directly measurable.

Implied Customer Expectations are not written or spoken but are the ones the customer would expect th

supplier to meet nevertheless. For example, a customer would expect the service representative who calls on

him to be knowledgeable and competent to solve a problem on the spot.

There are many reasons why customer expectations are likely to change overtime. Process improvements

advent of new technology, changes in customers priorities, improved quality of service provided b

competitors are just a few examples.

The customer is always right. Suppliers job is to provide the customer what he/she wants, when he/she want

it. Customer satisfaction is customers perception that a supplier has met or exceeded their expectations.

WHAT CONSTITUTES SATISFACTION?

We cannot create customer satisfaction just by meeting customers requirements fully because these have t

be met in any case. However failing short is certain to create dissatisfaction

Major Attributes of customer satisfaction in banking industry can be summarized as:

Product quality

Premium Outflow

Return on Investment

Services

Responsiveness and ability to resolve complaints and reject reports.

Overall communication, accessibility and attitude.

WHAT ARE THE TOOLS?

Customer expectations can be identified using various methods such as:

Periodic contract reviews


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Market research

Telephonic interviews

Personal visits

Warranty records

Informal discussions

Satisfaction surveys

Depending upon the customer base and available resources, we can choose a method that is most effective

in measuring the customers perceptions. The purpose of the exercise is to identify priorities fo

improvements. We must develop a method or combination of methods that helps to continually improv

service.

CUSTOMER SATISFACTION SURVEYS

Formal survey has emerged as by far the best method of periodically the customer satisfaction. The survey ar

not marketing tools but an informationgaining tool. Enough homework needs to be before embarking on th

actual survey. This includes:

Defining Objectives of the Survey

Design Survey approach

Develop questionnaires and forms

Administer Survey (Email, Telephone or Post)

Method of compiling data and analyzing the findings

Format of the report to present the findings

There is no point in asking irrelevant questions on a customer satisfaction questionnaire. The basic

purpose is to find out what we are doing right or wrong. Where is the scope for improvement, where do

we stand vis--vis other suppliers. How we can serve the customer better?


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A customer satisfaction measurement survey should at least identify the following objectives:

Importance to customers (Customers priorities)

Customers perception of suppliers performance

Your performance relative to customers priorities.

Priorities for improvement

Survey forms should be easy to fill out with minimum amount of time and efforts on customers part. They

should be designed to actively encourage the customer to complete the questions. Yet they must provide

accurate data should also be sufficiently reliable for management decision making. This can be achieved by

incorporating objective type questions where customer has to rate on scale of say 1 to 10. For repeated

surveys, you could provide the rating that was previously accorded by the customer. This works like a

reference point for the customer.

Space should always be provided for the customers own opinions this enables them to state any additional

requirements or report any shortcomings that are not covered by the objective questions.

Normally, we deal various personnel at various levels in the customers organizationthe buyer, user,

receiving inspector, finance and purchase person etc. surveying a number of respondents for each customer

gives a complete perspective of customer satisfaction. It may be necessary to device a different questionnaire

for each of them.

Respondents must be provided a way to express the importance they attach to various survey parameters.

Respondents should be asked to give a weighting factor, again on a rating scale of say, 1 to 10, for each

requirement. This gives a better indication of relative importance of each parameter towards overall customer

satisfaction and makes it easier for suppliers to prioritize their action plans by comparing the performance

rating (scores) with importance rating (weighing).

`CONSUMER RESEARCH IN DIFFERENT DISCIPLINES

A considerable body of literature exists on consumption, consumer behavior and consumer decision making

process.


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Most of the consumer research focused on adopter categories, habits, attitudes and intentions rather that on

actually measuring the satisfaction level with the service.

CONSUMER SATISFACTION PROCESS

The paramount goal of marketing is to understand the customer and to influence buying behaviour.

The process can be depicted as follows:-

Need recognition- realization of the difference between the desired and the current situation that serve

as a trigger for entire process.

Search for information.

Pre purchase alternative evaluation.

Consumption(utilization of the procured option)

Post purchase alternative re-evaluation.

Divestment(disposal of the unconsumed product and its remnants)

WAYS FOR MAINTAINING RELATIONS WITH THE CUSTOMERS ADOPTED BY OBC

The ability of the banking industry to achieve the socio-economic objectives and in the process bringing more

and more customers into its fold will ultimately depend on the satisfaction of the customers. We have a strong

belief that a satisfied customer is the foremost factor in developing our business.

A need was felt by us at Oriental Bank of Commerce that in order to become more customers friendly the

Bank should come out with Charter of its services for the customers. Citizens' Charter concept was considere

as a base instrument to fill this need and accordingly this document was prepared. This document was made i

consultation with the users and highlights our Bank's commitments towards the customer satisfaction, thus

ensuring accountability and responsibility amongst its officials and staff. This Code for customers not only

explains our commitment and responsibilities along with the redressed methods but also specifies the

obligation on the part of customers for healthy practices in Customer-Banker relationships.


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This is not a legal document creating rights and obligations. The Code has been prepared to promote fair

banking practices and to give information in respect of various activities relating to customer service.

We wish to acknowledge the initiative taken by the Ministry of Finance, Government of India and Ministry o

Administrative Reforms and Public Grievances for encouraging us to bring out this Code.

We maintain constant consultations with our clientele through various Seminars, Customer Meets, etc. to

evaluate improve and widen the range of service to customer. However, all our customers are requested to

keep us informed of their experiences about the various services rendered by the Bank and feel free to

comment on this Code. We intend to bring it out in many Regional Languages in subsequent years.

COMMON PRACTICES FOLLOWED BY OBC BRANCHES

Display business hours.

Render courteous services.

Attend to all customers present in the banking hall at the close of business hours.

Provide separate 'Enquiry' or 'May I help you' counter at large branches.

Offer nomination facility to all deposit accounts (i.e. account opened in individual capacity) and all safe

deposit locker hirers (i.e. individual hirers).

Display interest rates for various deposit schemes from time to time.

Notify change in interest rates on advances.

Provide details of various deposit schemes/services of the Bank.

Issue Demand Drafts, Pay Orders, etc.

Display Time-Norms for various banking transactions.

Pay interest for delayed credit of outstation cheques, as advised by Reserve Bank of India (RBI) from time to

time.

Accord immediate credit in respect of outstation and local cheques upto a specified limit subject to certain

conditions, as advised by RBI from time to time.

Provide complaint/suggestion box in the branch premises.


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Display address of Regional/Zonal and Central Offices as well as Nodal Officer dealing with customergrievances/complaints.


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INTRODUCTION

Oriental Bank of Commerce India was established in the year 1943 on 19th February in Lahore. After

partition, Oriental Bank of Commerce shifted its Registered Office from Lahore to Amritsar paying every

rupee to its departing customers.

Oriental Bank of Commerce was nationalized on 15th April in 1980. Then OBC bank had 307 branches with

Rs. 282.61 crores as deposits and as advance Rs. 152.69.

The National Institute of Bank Management (NIBM), rated OBC Bank as "Customer Friendly" Bank.

Oriental Commercial Bank Limited is licensed by the Central Bank of Kenya as a commercial Bank to carry

out banking activities under Banking Act Chapter 488 of the Kenyan laws.The Bank started its operations in the year 2002, with new investments and Board of Directors, by taking

over the assets and liabilities

of the erstwhile Delphis Bank, from Central Bank of Kenya. It is a middle sized Bank and one of the

financially robust Banks in, Kenya in terms of shareholders fund and liquidity.

Oriental Commercial Bank Ltd has its Head Office at Finance House, Koinange Street- Nairobi. Presently

the Bank has a branch network of four branches in major towns namely

1 Nairobi.

2. Nakuru.

3 Eldoret, and

4 Kitale.

The Bank is managed by a professional team of management who are ably supervised by a Board of

Directors consisting of eminent personalities of society having high level of integrity and professional skills itheir respective areas of operations. We are committed to provide quality banking Service to our customers,

however by strictly adhering to the Regulatory Guidelines as applicable within Kenya and, internationally.

Our emphasis always remains on carefully following Know your Customers and Anti Money Laundering

Guidelines.


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Corporate banking,Personal banking, Industrial finance, Agricultural finance,Financing of trade, Internationa

banking

Oriental Bank Commerce has been ranked 38th amongst top 500 companies by The Economic Times. OBC

has earned 9th position among top 50 trusted brands in India

Oriental Bank Commerce India maintains relationship with more than 200 leading international bank

worldwide. OBC India has Rupee Drawing Arrangements with 15 exchange companies in UAE and 1 in

Singapore.

MANAGEMENT PROFILE

Name Designation

Sh.T.Y. Prabhu Chairman and Managing director

Sh. H Ratnakara Hegde Executive Director

Sh. S.C Sinha Executive Director

V Vijay Sai Reddy Director

R S Maharishi Director

U K Khaitan Director

K B R Naidu Director

Sumita Dawra Director

Sh. S.K Newley Director

Vijay Jagirdar Director

T Valliappan Director

C K Sabharwal Director


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SCHEDULED COMMERCIAL BANKS IN INDIA (Competitors)

The commercial banking structure in India consists of:

Scheduled Commercial Banks in India

Unscheduled Banks in India

Scheduled Banks in India constitute those banks which have been included in the Second Schedule of Reserv

Bank of India (RBI) Act, 1934. RBI in turn includes only those banks in this schedule which satisfy the

criteria laid down vide section 42 (6) (a) of the Act.

As on 30th June, 1999, there were 300 scheduled banks in India having a total network of 64,918 branches.

The scheduled commercial banks in India comprise of State bank of India and its associates (8), nationalized

banks (19), foreign banks (45), private sector banks (32), co-operative banks and regional rural banks.

"Scheduled banks in India" means the State Bank of India constituted under the State Bank of India Act, 1955

(23 of 1955), a subsidiary bank as defined in the State Bank of India (Subsidiary Banks) Act, 1959 (38 of

1959), a corresponding new bank constituted under section 3 of the Banking Companies (Acquisition and

Transfer of Undertakings) Act, 1970 (5 of 1970), or under section 3 of the Banking Companies (Acquisition

and Transfer of Undertakings) Act, 1980 (40 of 1980), or any other bank being a bank included in the Second

Schedule to the Reserve Bank of India Act, 1934 (2 of 1934), but does not include a co-operative bank".

"Non-scheduled bank in India" means a banking company as defined in clause (c) of section 5 of the Banking

Regulation Act, 1949 (10 of 1949), which is not a scheduled bank".

The following are the Scheduled Banks in India (Public Sector):

State Bank of India

State Bank of Bikaner and Jaipur

State Bank of Hyderabad

State Bank of Indore

State Bank of Mysore

State Bank of Saurashtra

State Bank of Travancore


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Andhra Bank

Allahabad Bank

Bank of Baroda

Bank of India

Bank of Maharashtra

Canara Bank

Central Bank of India

Corporation Bank

Dena Bank

Indian Overseas Bank

Indian Bank

Oriental Bank of Commerce

Punjab National Bank

Punjab and Sind Bank

Syndicate Bank

Union Bank of India

United Bank of India

UCO Bank

Vijaya Bank

The following are the Scheduled Banks in India (Private Sector):

ING Vysya Bank Ltd Axis Bank Ltd

Indusind Bank Ltd

ICICI Bank Ltd

South Indian Bank


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HDFC Bank Ltd

Centurion Bank Ltd

Bank of Punjab Ltd

IDBI Bank Ltd

YES BANK

The following are the Scheduled Foreign Banks in India:

American Express Bank Ltd.

ANZ Gridlays Bank Plc.

Bank of America NT & SA

Bank of Tokyo Ltd.

Banquc Nationale de Paris

Barclays Bank Plc

Citi Bank N.C.

Deutsche Bank A.G.

Hongkong and Shanghai Banking Corporation Standard Chartered Bank.

The Chase Manhattan Bank Ltd.

Dresdner Bank AG.

PRODUCTS AND SERVICES

Saving Accounts

How to Open an Account?


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Download or obtainAccount Opening Form from the nearest branch, fill it up

properly and deposit the same with the branch of your choice along with thefollowing :-

1. Furnish proof of Residence (In the form of a copy of Ration Card/ Passport/

Driving License/ Electricity Bill/ Telephone Bill/ Identity Card issued by any

reputed institution. ORIGINALS be shown only at the time of scrutiny of

papers)/ Business address.

2. Furnish 2 photographs of all the prospective account holder(s).

3.

.

Introduction about you from a person known to the bank preferably by an

Account Holder of the Branch, whose account has run satisfactorily at least for

the past six months.
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4

.

Furnish PAN or declaration ofForm No. 60 / 61as the case may be. The

minimum balance will be:-

TypesIn Rural /

Semi Urban

branches

In Urban / Metropolitan

branches

Without Cheque Book Facility Rs. 100 Rs. 500

With Cheque Book Facility Rs. 500 Rs. 1000

FOR SENIORS CITIZENS AND PENSIONERS

Without Cheque Book Facility Rs. 20 Rs. 20

With Cheque Book Facility Rs. 250 Rs. 250
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Current Account

How to Open an Account?

Download or obtainAccount Opening Form from the nearest branch, fill it up

properly and deposit the same with the branch of your choice along with the

following :-

1. Furnish proof of Residence (In the form of a copy of Ration Card/ Passport/

Driving License/ Electricity Bill/ Telephone Bill/ Identity Card issued by any

reputed institution. ORIGINALS be shown only at the time of scrutiny of papers)/

Business address.

2. Furnish 2 photographs of all the prospective account holder(s).

3. Introduction about you from a person known to the bank preferably by an Account

Holder of the Branch, whose account has run satisfactorily at least for the past six

months.

4. Furnish undertakings/ documents/ declarations as applicable. Please refer Current

Account opening form for details.

5. Furnish PAN or declaration ofForm No.60 / 61 as the case may be.

6. Minimum deposits.

In Rural /

Semi Urban branches

In Urban /

Metropolitan branches

Rs. 500 Rs. 5000
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Pragati Deposit Scheme

LAUNCH OF ORIENTAL BANK PRAGATI ACCOUNT SCHEME

Name of the schemeORIENTAL BANK PRAGATI

ACCOUNT SCHEME

Date of Commencement 14.08.2007

Eligibility ALL NEW CURRENT ACCOUNTS

Minimum Amount of Deposit and

balance to be maintained

Urban & Metropolitan Rs.5000/-

Rural & Semi-urban Rs.1000/-

Validity of Scheme For a limited period only

Add on Facilities 1. One Free ATM/ Debit Card for everyAccount. The ATM/Debit Card

may also be permitted to thepartners of the firm/Directors ofthe Company who are authorizedto operate the Account.

2. Free Personal Accident (Death)insurance cover of Rs. 1 Lac (1styear)

3. Waiver of 100% ABB Chargesduring the 1st year.

4. Free internet / Tele banking

5. Waiver of Demat AccountMaintenance Charges (for OneYear)


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For Accounts maintaining Average daily

Current Account Balance of Rs. 5 Lacs

or more

Additional Benefits

1. Free Draft issuance Facility

2. Free RTGS Facility upto Rs.5Lacs.(However, mandatory RBIcharges plus applicable service

tax shall be recovered.

Scheme Credit Schemes - Flexible Housing Loan, Car Finance, Personal Loan, Credit Cards

Social Banking - Mahila Udyam Nidhi Scheme, Krishi Card, OBC Farmers Welfare Trust

Corporate Banking - Gold Card scheme for exporters, EXIM finance

Business Sector - OBC Karigar credit card, OBC Kushal Udhami, OBC Pragati Udhami, OBC Vikas Udham

Flexi Fixed Deposit Scheme:-

We are pleased to inform that Flexi Deposit Scheme for the benefit of our depositor customers has been

approved by the Board on 18th October 2006. This scheme shall come into operation w.e.f. 1st November

2006. The features of the scheme are as under:


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PRODUCT & BENEFIT:

Through reverse sweep facility, the amount lying in Flexi Fixed Deposit shall be available to the depositor

whenever there is a requirement of funds in his / her / their operative account i.e. savings / current account. A

such, whenever the depositor issues a cheque or uses ATM card and the available balance in his/her connecte

Savings/Current Account is not sufficient, Reverse Sweep will automatically withdraw the required amount

from Flexi Fixed Deposit account and the remaining amount in FFD will continue to earn the same rate of

interest, as agreed upon in the contract. In such event, the amount from flexi fixed deposit shall be transferred

to his / her / their savings / current account by following the LIFO (last in first out) method.

However, the funds to be transferred as a reverse sweep to Savings Bank/Current Account will also meet the

requirement of maintaining minimum balance.

LOANS

Banks in India with the way of development have become easy to apply in loan market. The following loans

are given by almost all the banks in the country:

Personal Loan

Car Loan or Auto Loan

Loan against Shares

Home Loan

Education Loan or Student Loan

In Personal Loan, one can get a sanctioned loan amount between Rs 25,000 to 10, 00,000 depending upon the

profile of person applying for the loan. SBI, ICICI, HDFC, HSBC are some of the leading banks which deals

in Personal Loan.

Almost all the banks have jumped into the market of car loan which is also sometimes termed as auto loan. It i

one of the fast moving financial products of banks. Car loan / auto loan are sanctioned to the extent of 85%

upon the ex-showroom price of the car with some simple paper works and a small amount of processing fee.

Loan against shares is very easy to get because liquid guarantee is involved in it.

Home loan is the latest craze in the banking sector with the development of the infrastructure. Now people ar

moving to township outside the city. More number of townships is coming up to meet the demand of 'house


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for all'. The RBI has also liberalized the interest rates of home loan in order to match the repayment capability

of even middle class people. Almost all banks are dealing in home loan. Again SBI, ICICI, HDFC, HSBC are

leading.

The educational loan, rather to be termed as student loan, is a good banking product for the mass. Students with

certain academic brilliance, studying at recognized colleges/universities in India and abroad are generally

given education loan / student loan so as to meet the expenses on tuition fee/ maintenance cost/books and

other equipment.

MONEY TRANSFER

Beside lending and depositing money, banks also carry money from one corner of the globe to another. This

act of banks is known as transfer of money. This activity is termed as remittance business. Banks generally

issue Demand Drafts, Banker's Cheques, Money Orders or other such instruments for transferring the money.

This is a type of Telegraphic Transfer or Tele Cash Orders.

It has been only a couple of years that banks have jumped into the money transfer businesses in India. The

international money transfer market grew 9.3% from 2003 to 2004 i.e. from US$213 bn. to US$233 bn. in

2004. Economists say that the market of money transfer will further grow at a cumulative 12.1% averagegrowth rate through 2009.


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FUTURE OF BANKING IN INDIA

A healthy banking system is essential for any economy striving to achieve good growth and yet remain stable

in an increasingly global business environment. The Indian banking system has witnessed a series of reforms

in the past, like deregulation of interest rates, dilution of government stake in PSBs, and increased

participation of private sector banks. It has also undergone rapid changes, reflecting a number of underlying

developments. This trend has created new competitive threats as well as new opportunities. This paper aims t

foresee major future banking trends, based on these past and current movements in the market.

Given the competitive market, banking will (and to a great extent already has) become a process of choice anconvenience. The future of banking would be in terms of integration. This is already becoming a reality with

new-age banks such as YES Bank, and others too adopting a single-PIN. Geography will no longer be an

inhibitor. Technology will prove to be the differentiator in the short-term but the dynamic environment will

soon lead to its saturation and what will ultimately be the key to success will be a better relationship

management.

OVERVIEW

If one were to say that the future of banking in India is bright, it would be a gross understatement. With the

growing competition and convergence of services, the customers (you and I) stand only to benefit more to say

the least. At the same time, emergence of a multitude of complex financial instruments is foreseen in the near

future (the trend is visible in the current scenario too) which is bound to confuse the customer more than ever

unless she spends hours (maybe days) to understand the same. Hence, I see a growing trend towards the

importance of relationship managers. The success (or failure) of any bank would depend not only on tapping

the untapped customer base (from other departments of the same bank, customers of related similar

institutions or those of the competitors) but also on the effectiveness in retaining the existing base.

India has witness to a sea change in the way banking is done in the past more than two decades. Since 1991,

the Reserve Bank of India (RBI) took steps to reform the Indian banking system at a measured pace so that

growth could be achieved without exposure to any macro-environment and systemic risks. Some of these

initiatives were deregulation of interest rates, dilution of the government stake in public sector banks (PSBs),

guidelines being issued for risk management, asset classification, and provisioning. Technology has made

tremendous impact in banking. Anywhere banking and Anytime banking have become a reality. The

financial sector now operates in a more competitive environment than before and intermediates relatively


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large volume of international financial flows. In the wake of greater financial deregulation and global

financial integration, the biggest challenge before the regulators is of avoiding instability in the financial

system.

RISK MANAGEMENT

The future of banking will undoubtedly rest on risk management dynamics. Only those banks that have

efficient risk management system will survive in the market in the long run. The effective management of

credit risk is a critical component of comprehensive risk management essential for long-term success of a

banking institution.

Although capital serves the purpose of meeting unexpected losses, capital is not a substitute for inadequate

decontrol or risk management systems. Coming years will witness banks striving to create sound internal

control or risk management processes.

With the focus on regulation and risk management in the Basel II framework gaining prominence, the post-

Basel II era will belong to the banks that manage their risks effectively. The banks with proper risk

management systems would not only gain competitive advantage by way of lower regulatory capital charge,

but would also add value to the shareholders and other stakeholders by properly pricing their services,

adequate provisioning and maintaining a robust financial structure.

The future belongs to bigger banks alone, as well as to those which have minimized their risks considerably.


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ACHIEVEMENTS

Oriental bank of commerce announced its Q1FY2010 results on 29 July 2009, delivering 62% y-o

y growth in net profits to Rs832 crore (Rs512cr), substantially ahead of expectations on account o

large treasury gains, apart from healthy operating performance.

While the banks deposit growth was reasonably robust at 4.4% sequentially and 26.5% y-o-y

unlike the peers its growth in advances also remained strong at 38% y-o-y.

In spite of being at the forefront of PLR cuts, the bank posted a healthy growth in Net Interes

Income (NII) of 29% y-o-y.

Other Income surged 113% y-o-y, driven by strong treasury gains of Rs355 crore during th

quarter in line with industry trends, even as Fee income was also robust at 45% y-o-y, on the bac

of strong balance sheet growth.

Operating expenses were higher than expected on account of Rs150 crore of provisions foimminent wage hikes.

Gross and Net NPA ratios remained stable sequentially at 1.8% and 0.2%, with the bank no

adopting the guidelines of treating floating provisions as part of tier 2 capital instead of adjusting

against NPAs on express permission from the RBI.

AWARDS AND DISTINCTIONS

Ranked among top 50 companies by the leading financial daily, Economic Times.

Ranked as 323rd biggest bank in the world by Bankers Almanac (January 2006), London.

Earned 9th place among India's Most Trusted top 50 service brands in Economic Times- A.C Nielson

Survey.

Included in the top 1000 banks in the world according to The Banker, London.


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Golden Peacock Award for Excellence in Corporate Governance - 2005 by Institute of Directors.

FICCI's Rural Development Award for Excellence in Rural Development 2005


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COMPANYS MISSION AND VISION

Vision & Mission Statement

Our Vision

To be a sound all India, customer centric, efficient retail bank with contemporary size,

technology and human capital; endeavouring to enrich lives across all sections of

society; and committed to upholding the highest standards of corporate governance.

Our Mission

To provide the finest banking services by upgrading human capital and infusing

advanced technology, thereby achieving total customer satisfaction; and being

reckoned as the Best Bank in the Industry on all efficiency parameters.

To enhance shareholders wealth by ensuring sound growth of business and

make valuable contributions to national economic growth.

VALUES AND ETHICS

Bonding and Integrity

Ethical conduct

Periodic disclosure

Confidentiality and fair dealing

Compliance with rules and regulations


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STATEMENT OF THE PROBLEM

This Study will help us to understand the consumers satisfaction about banking services and products. Thi

study will help banks to understand, how a consumer selects, organizes and interprets the Quality of servic

and product offered by banks.

The market is more aware and realistic about investment and returns from financial products. In thi

background this study tries to analyze the customer satisfaction towards banking services in general an

Oriental Bank of Commerce in particular.

NEED FOR THE STUDY

The deeper the company understands of consumers needs and satisfaction, the earlier the product o

service is introduced ahead of competition, the greater the expected contribution margin. Hence th

study is very important.

This study will help companies to customize the service and product, according to the consumer

need.

This study will also help the companies to understand the experience and expectations of the existin

customers.

SCOPE OF THE STUDY

This study is limited to the consumers with in New Delhi city. The study will be able to reveal th

preferences, needs, satisfaction of the customers regarding the banking services, It also help banks t

know whether the existing products or services the are offering are really satisfying the customers needs.


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OBJECTIVE OF THE STUDY

To have an insight into the attitudes and behaviors of customers.

To find out the differences among perceived service and expected service.

To produce an executive service report to upgrade service characteristics.

To understand consumers preferences.

To access the degree of satisfaction of the consumers

REASERCH METHODOLOGY

A descriptive study tries to discover answers to the questions who, what, when, where, and, sometimes, how

The researcher attempts to describe or define a subject, often by creating a profile of a group of problems

people, or events.

Such studies may involve the collection of data and the creation of a distribution of the number of times th

researcher observes a single event or characteristic (the research variable), or they may involve relating th

interaction of two or more variables. Organizations that maintain databases of their employees, customer

and suppliers already have significant data to conduct descriptive studies using internal information. Yet man

firms that have such data files do not mine them regularly for the decision-making insight they migh

provide.This descriptive study is popular in business research because of its versatility across disciplines. I

for-profit, not-for-profit and government organizations, descriptive investigations have a broad appeal to th

administrator and policy analyst for planning, monitoring, and evaluating. In this context, how question

address issues such as quantity, cost, efficiency, effectiveness, and adequacy.

Descriptive studies may or may not have the potential for drawing powerful inferences. A descriptive study

however, does not explain why an event has occurred or why the variables interact the way they do.


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SAMPLE SIZE

Sample size denotes the number of elements selected for the study. For the present study, 100 respondents

were selected at random. All the 100 respondents were the customers of different branches ofOriental Bank of

Commerce.

SAMPLING METHOD

A sample is a representative part of the population. In sampling technique, information is collected only from

a representative part of the universe and the conclusions are drawn on that basis for the entire universe.

A convenience sampling technique was used to collect data from the respondents.

METHOD OF DATA COLLECTION

To know the response, the researcher used questionnaire method. It has been designed as a primary researchinstrument. Questionnaires were distributed to respondents and they were asked to answer the questiongiven in the questionnaire.

The questionnaires were used as an instrumentation technique, because it is an important method of datcollection. The success of the questionnaire method in collecting the information depends largely oproper drafting. So in the present study questions were arranged and interconnected logically. Thstructured questionnaire will reduce both interviewers and interpreters bias.

Further, coding and analysis was done for each questions response to reach into findings, suggestions anfinally to the conclusion about the topic.

TYPES OF DATA


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Every decision poses unique needs for information, and relevant strategies can be developed based on th

information gathered through research. Research is the systematic objective and exhaustive search for and

study of facts relevant to the problem

Research design means the framework of study that leads to the collection and analysis of data. It is

conceptual structure with in which research is conducted. It facilitates smooth sailing of various researc

operations to make the research as effective as possible.

PRIMARY DATA

Primary data are those collected by the investigator himself for the first time and thus they are original i

character, they are collected for a particular purpose.

A well-structured questionnaire was personally administrated to the selected sample to collect the primar

data.

LIMITATIONS OF THE STUDY

Although the study was carried out with extreme enthusiasm and careful planning there are several limitation

which handicapped the research viz,

1. Time Constraints:

The time stipulated for the project to be completed is less and thus there are chances that some informatio

might have been left out, however due care is taken to include all the relevant information needed.

2. Sample size:

Due to time constraints the sample size was relatively small and would definitely have been mor

representative if I had collected information from more respondents.

3. Accuracy :

It is difficult to know if all the respondents gave accurate information; some respondents tend to giv

misleading information.

4. It was difficult to find respondents as they were busy in their schedule, and collection of data was ver

difficult. Therefore, the study had to be carried out based on the availability of respondents.


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TABLE:- 1

PERCENTAGE OF PEOPLE

HAVING BANK ACCOUNT

GRAPHGraphical representation of the people having bank account

Bank Account Percentage

Yes 93%

No 7%

Total 100%


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Analysis: - From the above table and graph it can be seen that only 7% of the people having no bankaccount while the other 93% have theirs in different banks. This data is presented in both the table andgraphical presentation.

Interpretation: So we can conclude most of the people have accounts in various banks for having differenreasons like , to have safety of money, to transact easily with others etc.

TABLE-2

Transaction of different banks in the market

Graph

Banks percentage

SBI

22%

OBC2

4%

PNB2

0%

AXIS1

1%

ICICI1

3%

Other1

0%


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Analysis: - From the former table and graphs we can see people have accounts like in SBI 22% , in OBC24%,in PNB20%, in AXIS 11%,inICICI 13% and in other banks there are only 10% accounts among all therespondents.

Interpretation: It is concluded here that OBC have its popularity of having alarge no. of accounts in thestudied area for its best service in all sectors.

TABLE : 3

SHARE OF DIFFERENT TYPES OF ACCOUNTS

SL.

No.

NATURE OF

ACCOUNTS

NUMBER OF

RESPONDEN

TS

PERCENTAG

E OF

RESPONDEN

TS

1. Saving A/Cs 78 78%

2. Current A/Cs 9 9%

3. Fixed Deposits 4 4%

4. Loans 3 3%

5. Others 6 6%

Total 100 100%

Analysis: Above table shows that 78% respondents have Saving A/Cs, and 9% have Current A/Cs and rest o

the respondents have 13% share of other A/Cs in total (which includes fixed deposits, loans, and othe

products)


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Interpretation: This means most of the respondents are having Saving A/Cs which means the bank deposit

are enriching as Saving A/Cs share is most.

TABLE :4

TABLE SHOWING MOTIVE BEHINDTHE SELECTING OBC

SL.NO ATTRIBUTE SCORE RANK

1. Brand name 56 1

2. Customer service 30 2

3. Interest 12 3

4. Others 2 4

Analysis: This table show the strengths and weaknesses of the brand, and what are the important criteria or

factors on which decision-making is done. From this table we can infer that consumers give more importance

for Brand name, secondly they prefer satisfaction, and then returns on investment.

Interpretation: This purely shows that people are now looking forward for better customer service i

addition to the brand name in which they are investing and the returns they are getting.


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TABLE- 5

THE CUSTOMERS SATISFACTION WITH INTEREST RATE OF OBC

Classification Based on level of customer satisfaction with the interest provided by OBC

Satisfied Percentage

Yes 82

No 18

Total 100


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Analysis: - The customers are satisfied largely on the interest rate of OBC compare to any other banks i.e.82% which is elaborated in the above table and graphs.

Interpretation: so we can concluded that the customers are satisfied with the interest rate of OBC.

TABLE- 6

HOW THE CUSTOMERS SATISFIED WITH INTEREST RATES OF BANKS

SL NO. NAME OFBANKS

NO. OF

RESPONDENTS

PERCENTAGE OF

RESPONDENTS

1 SBI 26 26%

2 PNB 15 15%

3 OBC 36 36%

4 ICICI 9 9%

5 OTHERS 14 14%

TOTAL 100 100%

GRAPH

Classification Based on level of customer satisfaction with the interest rate of banks .


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Analysis: The above table shows that 36% of the respondents prefer OBC firstly. Thereafter they preferother banks like SBI,PNB etc. Likewise SBI-26%, PNB-15%, ICICI-9% and other banks 14%.

Interpretation:From these all it can be concluded that a major part of the customers are satisfied with theinterest rate of OBC .

TABLE:7

CONSUMERS WILLINGNESS TO SHIFT THEIR A/C s TO OTHER BANKS

SL. No. RESPONSES NUMBER OF

RESPONDENTS

PERCENTAGE OF

RESPONDENTS

1. Shift 8 8%

2. Doesnt shift 92 92%TOTAL 100 100 %


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Analysis: From this table it can be noted that the majority of consumers (92%) doesnt like to shift their A/Cs

to other banks.

Interpretation: The reason can be increasing customer satisfaction and quality services offered by the bank.

TABLE: 8

SATISFACTION OF RESPONDENTS WITH SERVICES OFFERED BY OBC BRANCH

SL. No. RESPONSE NUMBER OF

RESPONDENTS

PERCENTAGE OF

RESPONDENTS

1. Satisfied 89 89%

2. Not satisfied 11 11%

TOTAL 100 100 %


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Analysis: From the above table it could be inferred that 89% of the consumers are satisfied with the servic

and quality of products of their bank. Only 11% of consumers are not satisfied.

Interpretation: Most of the respondents are satisfied with the service offered by Oriental Bank of Commerc

Presently the bank offers varieties of services and the customers are getting a good rate of return from thei

deposits. Customers are getting good service from the bank.

TABLE:9

RATINGS OF THE SERVICES OFFERED BY THE RESPONDENTS LIFE INSURANCE

COMPANY

SL. No. RATINGSNUMBER OF

RESPONDENTS

PERCENTAGE OF

RESPONDENTS

1. EXCELLENT 05 5%

2. VERY GOOD 09 9%

3. GOOD 76 76%


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4. AVERAGE 06 6%

5. POOR 04 4%

TOTAL 100 100 %

Analysis: From this table it could be inferred that 76% of the consumers have rated service offered as good

9% of them have rated them as very good, and 05% of them have rated as excellent and average while only

4% have rated as poor,

.Interpretation: Service offered by the bank is improving day by day. Returns consumers are getting are also

attractive. Majority of the customers rates good, very good and excellent because of the customer service


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offered by the bank. Banks are providing a good service to the customers due to increased competition in the

market. This may be the reason for more satisfaction.

TABLE- 10

Which product of OBC is beneficiary to Customer?

GRAPH

Classification Based on level of various types of account provided by banks .

Product Percentage

Saving A/c (SA) 47%

Current A/C (CA) 23%

Fixed Deposit (FD) 17%

Loan A/C (LA) 05%

Insurance (INS) 08%

Total 100%


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Analysis: - It is seen that more customer have savings account like 47% in OBC. Likewise there are 23%current account , 17% fixed deposit ,5% loan and only 8% insurance.

Interpretation: So it is clear that there are more savings account in OBC as compare to other accounts and

services.


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Findings

1..Most of the respondents are having Saving A/Cs .

2. Most of the respondents are satisfied with the service offered by Oriental Bank of Commerce .

3. Majority of the customers rates good, very good and excellent because of the customer service offered by

the bank.

4.people are now looking forward for better customer service in addition to the brand name in which they ar

investing and the returns they are getting.

5. The reason can be increasing customer satisfaction and quality services offered by the bank.


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CONCLUSIONS

The project entitled A STUDY TO UNDERSTAND THE CUSTOMER SATISFACTION AT OBC ha

helped me in studying satisfaction about services and products offered to consumers.

Since the opening up of the banking sector, private banks are in the fray each one trying to cover more marke

share than the other.

Yet, OBC is far behind SBI, PNB. OBC must also be alert what with Private Banks (ICICI, HDFC) breathing

down its neck.

I am sure the bank will find my findings relevant and I sincerely hope it uses my suggestions enlisted, which

hope will take them miles ahead of competition.

In short, I would like to say that the very act of the concerned management at OBC in giving me the job of

critically examining consumer satisfaction towards financial products and services of the company is a step intheir continual mission of making all round improvements as a means of progress.

I am sure the bank has a very bright future to look forward to and will be a trailblazer in its own right.


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SUGGESTIONS

With regard to banking products and services, consumers respond at different rates, depending on th

consumers characteristics. Hence I OBC should try to bring their new product and services to the attention o

potential early adopters.

Due to the intense competition in the financial market, OBC should adopt better strategies to attrac

more customers.

Return on investment company reputation and premium outflow are most preferred attributes that ar

expected by the respondents. Hence greater focus should be given to these attributes.

OBC should adopt effective promotional strategies to increase the awareness level among th

consumers.

OBC should ask for their consumer feedback to know whether the consumers are really satisfied o

dissatisfied with the service and product of the bank. If they are dissatisfied, then the reasons fo

dissatisfaction should be found out and should be corrected in future.

The OBC brand name has earned a lot of goodwill and enjoys high brand equity. As there is intens

competition, OBC should work hard to maintain its position and offer better service and products t

consumers.

The bank should try to increase the Brand image through performance and service then, only th

customers will be satisfied.

Majority of the people find banking important in their life, so OBC should employ the strategies t

convert the want in to need which will enrich their business.


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.

Bibliography:Books

Research Methodology by C.R. KOTHARI, 2nd edition.

Marketing Management by PHILIP KOTLER, 11th edition.

1. WEBSITE

www.obcindia.co.in

www.google.com
http://www.obcindia.co.in/http://www.google.com/http://www.obcindia.co.in/http://www.google.com/


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32563509 Project Report of Oriental Bank of Commerce

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