324KMBusiness Management Strategy

Case study S.W.O.T. Analysis of Pharmcare

Wong Ka Man 5225 9240

Background

Organization X

Partnership with a charity / top

hospital geneticists

Company Y

Only develops drugs less common

diseases

Company WLose ground/ need to modernize

Pharmcare:Big global player suffering fall

in share price/ low research productivity and

post mega-merger bureaucracy

Customer

Recognition

Mass procurement

Multiple

products

Image of

size

S.W.O.T. - Strengths

Band image

Econ

omie

s of s

cale

Image of qualityExperience &

reliabilityReceive th

e

lowest pric

e

Greater market sector

S.W.O.T. - Weaknesses

Weak support activities

Poor primary activities

Lack of intellectual resources

Weak skills and abilities of competences

Weak Infrastructure

Weak Procurement

Poor Technology development

Poor HR management

Low Research & development

Poor Administration

Poor Sales

Opportunities & Threats

Opportunities

Threat

Greater business value & Increase customer awareness by ICTs

“ In – home “

health care products

Monopolistic

competition

Costly R&D and

high attrition rate

Easil

y to

imita

ble

Benefits & Dangers of S.W.O.T.

- Overgeneralization- Conduct more in-depth research- Difficult to address uncertain factors

- Little or even no cost - Time saving - Make improvement without - consultant

Dangers

Benefits

S.W.O.T. Analysis

Conculusion

• Well-known brand & economies of scale• Cannot exploit the competitive advantage• Opportunity to develop “in-home” health care products• Threat of limitability and costly of R&D

Develop strategic capability Capability developmentIntegrate the value chain

Improvement

- - The End - -

Q & A