32 Tourism

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Tourism

Chapt

er32

The Department of Tourism in Jammu & Kashmir is a promotional and regulatory organization.In 1988, the State o!ernment spe"ified the duties and fun"tions of the Dire"torate of J&K Tourism as #ell as J&K Tourism De!elopment

$orporation. %ll "ommer"ial a"ti!ities su"h as operation and management of

a""ommodation in all Tourist $entres at Srinagar and Jammu Tourist $omplees, 'uts and

Tourist (ungalo#s at !arious resorts #ere entrusted to the JKTD$.

32.2 The Department "arries out the tas) of o!er all planning, promotion pu*li"ity and

mar)eting, regulation of tra!el trade in terms of J&K registration of Tourist Trade %"t,

19+88-.

32.3 !er the years, the organizational stru"ture of the Department has undergone a

drasti" "hange. The ma/or restru"turing in"luded "reation of t#o separate dire"torates for

the t#o di!isions *esides "reation of 10 e# De!elopment %uthorities for ma/or tourist

destinations. Su*se2uently 0 more De!elopment %uthorities #ere esta*lished raising their total strength to -3.

32.4 The Tourism Department at present is administrating its programmess"hemes

through the follo#ing line %gen"ies%uthorities45

1. Dire"torate of Tourism, Kashmir6

2. Dire"torate of Tourism, Jammu6

3. -3 Tourism De!. %uthorities !iz 7ahalgam, ulmarg, Sonamarg, Ko)ernag, 7atnitop,

erinag, %har*al, ullar5:anas*al, ;ousmarg, Doodhpathri, <eh, Kargil, =anas)ar,

(hader#ah, Kisht#ar, >a/ouri, 7oon"h, Surinsar5:ansar, <a)hanpur5Sarthal & <ola*5(ungus5Drungyari De!. %uthority6

4. J&K Tourism De!. $orporation6

5. Sher5e5Kashmir International $on!ention $entre6

6. J&K $a*le $ar $orporation6

7. >oyal Springs olf $ourse So"iety ?>S$@6 and

8. Ja#ahar Institute of :ountaineering & ater Sports ?I organisation@.

The Development Authorities have been established:-

Ø To "reate tourist infrastru"ture in ne# untapped potential areas.

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1Ø To upgrade and maintain the tourist assets at the prime eisting tourist destinations

2Ø To regulate the tourist inflo# in the respe"ti!e areas,

3Ø To promote lo"al traditions, art forms, "rafts and "ulture,

4ØTo ensure lo"al parti"ipation of the people in tourism a"ti!ities, espe"ially in

esta*lishing A"o5tourism 7ro/e"ts.

5Ø To pro!ide in"enti!es to the lo"al sta)e holders and

"ondu"t "apa"ity *uilding programmes for the lo"al ser!i"e

pro!iders. &

6Ø:ost importantly, to ensure planned de!elopment as per land use indi"ated in the

master plan, to *e dra#n.

32.5 The Dire"torates are operating their offi"es at different resortstourist pla"es in all

the three regions #ithin their respe"ti!e territorial /urisdi"tions. (esides, si offi"es outside

the State lo"ated at e# Delhi, Kol)otta, %hemada*ad, 'ydera*ad, $hennai, and :um*ai

are loo)ed after *y Dire"torate of Tourism, Kashmir.

32.6 The JKTD$ underta)es "ommer"ial a"ti!ities li)e "onstru"tion of a""ommodation

fa"ilitiesrunning of "afeterias restaurants, organization of food festi!als and tour and

tra!el a"ti!ities in and outside the state.

32.7 The SKI$$, *esides pro!iding "onferen"e fa"ilities, also "ondu"ts *usiness

a"ti!ities li)e do"umentation, internet fa"ilities et".

32.8 The J&K $a*le $ar $orporation is responsi*le for "onstru"tion of passenger

rope#ays and "hairlifts in the State. The $orporation is su""essfully running the

prestigious ulmarg ondola pro/e"t.

32.9 The >S$ So"iety is responsi*le for maintaining the famous >oyal Spring olf

$ourse lo"ated in the foot hills of =a*ar#an o!erloo)ing the *an)s of Dal <a)e. The golf

"ourse re"ei!es the golfers from all o!er.

32.10 The Tourism Department, J&K also pro!ides finan"ial assistan"e to Ja#ahar Institute of :ountaineering and ater Sports #hi"h is one of the *est mountaineering

institutes of the "ountry responsi*le for imparting training in ad!enture tourism and

"ondu"t of mountaineering epeditions in and outside the state.

1) Importance of Tourism in the State’s Econom:

2· reat potential for employment generation, e!en for people #ithout spe"ialized

s)ills.

3· 7otential for geographi"al spread of employment opportunities

4· 7ro!ides dire"t employment to !arious ser!i"e pro!iders ?guides, pony#allas,sledge#allas, tra!el agents6 /o*s in hotelshouse*oats@ .

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1· 7ro!ides impetus to allied se"tors li)e handi"rafts, handlooms & transport

2· In"ome augmentation of people in !i"inity of esta*lished resorts ?ulmarg,

7ahalgam, Sonamarg@ during pea) tourist seasons.

3· $apa"ity to pro!ide /o*s in the unorganized se"tor.

4· In"enti!e to preser!e "ultural and heritage assets..

2) Tourist Arrivals

1· The year -31-51B maintained the tempo of *oom of tourist inflo#, seen in

Kashmir !alley during the year -3116

2· <ada)h region also re"ei!ed highest num*er of tourists this year.

3· The inflo# to Shri :ata aishno De!i Ji has "rossed the 13 million mar) this year

again.

4· Shri %mar ath Ji ;atra #ent off !ery pea"efully and C.-1 la"s pilgrims !isited

the "a!e this year

The tourist arri!als during the last 0 years are gi!en hereunder45

Tourists’ arrival from 2008 to ending 30th

Dec 2012

;ear Kashmir alley Jammu <ada)h

%marnath/i Domesti" oreign ?:ata aishno

De!i Ji@

-338 E983+0 0+-133 C0+C333 +-333

-339 B+BE19 C31-03 8-B03CE +80+B

-313 E083EC +BCEE8 8+E9333 +C300

-311 CBE333 1B1EEB- 13110-B- 1+9-3E

-31- C-1333 1B38+C0 131 0E E31 1+8+03

• !ashmir "alle

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• #ada$h

15 %il&rim Arrivals :

1· Amarnath 'i Shrine

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• (ata "aishno Devi)i

3. Strate& for Tourism Sector :

2Ø Infrastru"ture De!elopment.

1· De!elopment of Infrastru"ture through 7u*li" in!estment

2· Anhan"ing 7ri!ate in!estment *y pro!iding in"enti!es

3Ø pening up of e# Destinations ha!ing high Tourism 7otential

4Ø o"used and >egulated De!elopment of :a/or Tourist Destinations *y Tourism

De!elopment %uthorities

5Ø 7romotion of the StateFs GS7s #ith a proa"ti!e pu*li"ity $ampaign6

6Ø De!elopment of Tourism 7rodu"t areas6

1§ 'eritage6

2§ %d!enture6

3§ 7ilgrim6 &

4§ A"o5Tourism

2Ø >egulation of Tourist Trade for Tourist a"ilitation6

3Ø Identifi"ation and Implementation of 7ro/e"ts #ith Apert and 7rofessional

uidan"e6 and

4Ø $apa"ity *uilding of lo"al youth.

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*+, Infrastructure Development :

*+,+, Development . /p&radation of Infrastructure throu&h %ublic

Investment:

Ø State %lan: (` in Crore)

0ear Allocation E1penditure

-338539 +C.3B 13E.-0

-339513 9+.00 119.C3

-313511 11E.E1 1B3.B8

-31151- 11+.33 1E-.+82,2-,3 end Dec ,,4+55 65+75

1Ø Central 8inancial Assistance C8A:

7ro/e"ts san"tioned under $ir"uit Destination De! S"heme6 ?-33-5-31-@

( ` in $rore@

0ear of 9o+ of

%ro)ects %ro)ect C8A C8A /C 9o+ of

sanction sanctioned Cost eceived /tili;ed Submitted pro)ect

C S S

% ( : %

,th

80 %lan 22-3 to

24-5

-33-53B - 5 3.9E 3.89

-33B53E - 5 8.90 8.90

-33E530 1 5 8.C0 +.31

-33053C 8 0 CB.90 00.C0

-33C53+ 3 1B B8.09 B1.C-

Total B1 1-1.38 13E.1-

,,th

80 %lan 25-6 to 2,2-,3 end

Dec< 2,2

-33+538 8 1C CE.01 C1.B1

-338539 B + BB.+9

-339513 1C - EC.31

I n

r o & r e s

3

3

3

1

-

B

3

C

1

1

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-313511 0 13 0E.8 BE.91 B3.91 B3.0C C 9

-31151- 13 1C 1C8.08 B9.90 --.8C --.-9 3 -C

-31-51B 11 9 9+.C- 19.B9 1.3C 3.81 3 -3

Total 0B C3 EC0.B1 -1B.18 1CB.C9 1C3.0E E1 +-

Grand Total 144 08C.B9 B1+.B3 -+0.8B -+-.+8 C9 +0

1Ø 0ear =ise details of completion of the %ro)ects:

22- 23-2*- 27-

24- 25- 26- 2>-

2,-

2,,-2,2-,3

3 * 7 4 5 6 > , ,, ,2

7ro/e"ts 3 3 3 1 1 - B 1E 18 13 -3

"ompleted

1Ø %ro)ects prioriti;ed for sanction under Circuit? Destination

Development Scheme durin& 2,2-,3:

(` in crore)

9o of %ro)ectprioriti;ed

9o+ of %ro)ectsSubmitted

9o of %ro)ectsSanctioned upto

to @I end Dec+ 2,2

BC BC B1

ural Tourism Scheme:

1· De!elopment of 03 !illages a"ross the State as Tourist !illages agreed for

san"tion under 7:>7 in -33053C at a total "ost of ` B1.03 "rore6

2· 0B pro/e"ts su*mitted for san"tion6

3· -9 pro/e"ts san"tioned so far at a "ost of ` 18.9- "rore and ` 10.C- "rore has

*een released and ependiture of ` 1E.81 "rore has *een in"urred.

4· Till date 19 pro/e"ts ha!e *een "ompleted.

2Ø (e&a %ro)ects identiBed for sanction durin& 2,-,,:

1· :ega 7ro/e"ts identified for san"tion during -3135114

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(` in Crores)

S+

9ame of the

%ro)ect Sanctioned Status9o Cost1 Trans5'imalayan $ultural --.EB San"tioned at a "ost of ` --.EB "rore and `

$entre <eh E.E8 "rore released. or) in progress.

- De!elopment of :ega B8.10 San"tioned at a "ost ` B8.10 "rore and

tourist "ir"uit from aagar released ` +.-- "rore as Ist installment.

agar to atla*. The ee"ution of the #or) is in progress.

B $onser!ation >estoration 1C.9- San"tioned at a "ost ` 1C.9- "rore and

of :u*ara) :andi released ` B.B8 "rore as Ist installment

'eritage $omple, Jammu. re"ently. or) in progress

• (e&a %il&rim’s %ro)ects a&reed for fundin& durin& 2,2-,3

(` in Crores)

S+ %ro)ected

9o 9ame of the %ro)ectCost

1(uddhist $ir"uit for <eh 03.33

-Sufi $ir"uit for Kashmir6 03.33

BSpiritual "ir"uit for Jammu.

03.33

Status

Detailed 7ro/e"t >eporthas *een prepared and

su*mitted to :inistry of

Tourism, o!t. of India.

The D7> has *een

prepared shall *e

su*mitted to

:inistry of

Tourism, o!t. of

India.

The D7> has *een

prepared and

su*mitted to

:inistry of

Tourism, o!t.

of India.

Ø ,3th 8inance

commission A=ard2,,-2,7:

Conservation of(ubara$ (andi erita&e

Comple1 at a cost of `

7+ crore

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ComponentsCost ` in

crore

a. >estoration & "onser!ation of >a/a %mar Singh 7ala"e --.3C

*. >estoration & "onser!ation of Dogra %rt :useum,

(adi Deori, >oyal $ourt & ad!ai Khana 19.C1

". >estoration & "onser!ation of :ahal of >a/a

>am SinghFs Hueens 13.E3

Total: - 72+5

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Ist installment of ` 8.01 "rore released to the implementing agen"y for the

pro/e"t *y :inistry of inan"e$ulture, I.

1Ø ecommendation of Tas$ 8orce 'ammu

The ollo#ing pro/e"ts ha!e *een ta)en up for ee"ution under

re"ommendations of Spe"ial Tas) or"e Jammu 45

%ro)ect

8 u n d s r e c o

m m e n d e d

b S

T 8

E s t ? A p p c o s t

8 u n d s r e l + 2 , , -

, 2

C u m +

E 1 p d + ( a r 2

, 2

De!. of 13.33 13.33 0.33 -.1B

Tourism in

>ansoo

>easi

$ostt. of B.3C E.33 -.33 1.E0

(aitul

=aire

en>a/o

uri

De!. of B.31 -.33 -.33 1.B0

Dalsar

<a)e

Total ,4+5,4+ >+ *+>3

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%hsical Achievements E 1 p e c t e d d a t e o f c o m p l e t i o n

(us stand "utting filling "ompleted. Sept,>etaining #all on rear site in progress. -31B

$ost of steps on tra") "ompleted #ithout

finishing. alling to *us stand approa"h

is in progress and tai stand "ompleted

upto fair #eather. $utting of tai stand in

progress. installation of 1-0 sodium !apor

light #ith tu*ular poles "ompleted ontra").

%pproa"h path upto fair #eather, *en"h 5do5

"utting for plate form of *uilding &

$onst. of retaining #all "ompleted. E o.

!ie#points "ompleted. Installation of -3-

Sodium apor lights #ith tu*ular poles

from Thanna :andi to Shahdhra Sharief "ompleted. ooting of plight #ith >$$

"olumn is in progress.

Stone lining of <a)e 93 "ompleted. 7$ :ar $ompleted finishing of Dou*le Storied -31B

uest house, in progress. ne no. Shelter Shed S)elton "ompleted. inishing of

ater a"ti!ity pool in progress, -E no

ornamental lights around the la)e

"ompleted $onst. of pa!ed path around

the la)e, in progress

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Ø Special Area Development %ro&ramme for Srina&ar Cit

B-.11 % 7ro/e"t has *een san"tioned and is under ee"ution for erita&e

Conservation of ld Srina&ar Cit old <al Ded :emorial S"hool, Jamia:as/id, $opper (azar and >i!er ie# ront@ at a "ost of ` 0.33 "rore.

*+,+2 Incentive ules =ere modiBed and made applicable from

Ist April< 2,2+ The Incentives available to %rivate Sector

no= have:

1· %reas etended for eligi*ility of in"enti!es6.

2· In"enti!es in the shape of $apital Su*sidy for Tai perators for 7ur"hase of

e# ehi"le as #ell as repla"ementup gradation *rought upto a $eiling of `

+.33 la"6

3· In"rease in "apital in!estment su*sidy upto ` 1.33 "rore for setting up of

prestigious tourism units "osting more than ` -0.33 "rore.

4· In!estment su*sidy for modernization of tra!el agen"ies *rought to 03 of

pro/e"t "ost #ith an upper "eiling of ` E.33 la".

5· $eiling of Su*sidy for D sets in"reased to ` E.33 la".

6· Tim*er Su*sidy for 'ouse*oat >epairs.

7· $eiling of su*sidy for ad!enture e2uipment in"reased upto ` +.33 la"

4.2) penin& up of 9e= Destinations havin& hi&h Tourism%otential :

1· -3 Destinations "o!ered for eploitation of tourism potential in the last fe#

years *y "reation of De!elopment %uthorities as against the earlier fo"us on

fi!e of them only6

2· :ore areas li)e45 urez, Tulail, Drass, Sha)ermarg, Dam"hu), Khag, Dru*/an,

:ar#ah, ard#an, Da"hen, (ellessa are *eing ta)en up for de!elopment of

tourism related infrastru"ture in a phased manner.

*+3 8ocused and e&ulated Development of (a)or TouristDestinations :

1Ø ollo#ing -3 De!elopment %uthorities "reated4

ulmarg, 7ahalgam, Sonamarg, ;ousmarg, Dodpathri,erinag, Ko)ernag,

<eh, Kargil, 7atnitop, <a)hanpur5Sarthal, %har*al, :anas*al, =anas)ar,

>a/ouri, 7oon"h, (hader#ah, Kisht#ar, Surinsar5:ansar and <ola*5(ungus5

Drungyari.

1· :aster 7lans prepared for (hader#ah, ulmarg, Ko)ernag, 7ahalgam,

;ousmarg, and Sonamarg De!. %uthorities.

2· :aster 7lans under preparation for the other destinations. 7ahalgam :aster

7lan *eing re!ised.

3· ($% fun"tioning for regulating de!elopment *uilding "onstru"tion.

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4.4) %romotion of States /S%s =ith a pro active Campai&n:

%romotional Activities:

1§ The department has appointed reputed gil!y & :ather 7!t <td, e#

Delhi as %d!ertising %gen"y to manage the media plans of the

Department. % promotional film is *eing prepared #hi"h #ould *e

tele"ast on different national and satellite T $hannels at different

inter!als of time.

2§ rganizing lo"al festi!als and sporting e!ents6 some of these ha!e

*e"ome regular annual features attra"ting tourists from other states. e.g.

<ada)h esti!al, Singhe Kha*a* ?Sindhu Darshan@ esti!al <eh,

ulmarg Sno# esti!al at ulmarg, a!ratra esti!al, (aisa)hi esti!al

at Jammu and (hader#ah esti!al. (esides the Department is no#

sponsoring some e!ents on regular *asis li)e the :ughal >ally, rafting"hampionship, olf $hampionships and tre))ing epeditions et".

3§ rganizing %: ?amiliarization@ trips of tour operators, tra!el agents

and media persons from time to time.

4§ >oad Sho#s are held asso"iating tra!el trade and media in target "ities

li)e 7une, (angalore, Indore, %hamde*ad Kol)ota et".

5§ 7arti"ipation and sponsorship of annual "on!entions of leading tra!el

trade asso"iations li)e Tra!el %gents %sso"iation of India, %sso"iation of

Domesti" Tour perators of India et"

6§ ut5of5home modes of pu*li"ity ?hoardings at airports, rail#ay stations,

*usy "rossings in *ig "ities, digital "inema, *ill*oards in multiplees and

shopping malls et".@.

7§ Gse of so"ial media for tourism promotion.

8§ ut5of5home modes of pu*li"ity ?hoardings at airports, rail#ay stations,

*usy "rossings in *ig "ities, digital "inema, *ill*oards in multiplees and

shopping malls et".@.

9§ In the print media ad!ertisements are released and editorials are

sponsored in sele"ted ne#spapers and magazines, "oin"iding #ith onset

of seasons or holding of lo"al festi!als & sporting e!ents.

10§ $ultural troupes are deputed to important e!ents and marts to sho#"ase

"ultural ri"hness of the entire state.

11§ %n offi"ial delegation "ondu"ted >oad sho# and (usiness Session #ith

Tourist perators in South5Aast %sia ?(ang)o) and :alaysia@ and

7arti"ipated in The etes5De5ene!a esti!al and re"ently "ondu"ted

>oad sho# in the Kingdom of Saudia %ra*ia.

12§ To promote Dal <a)e and Shi)ara, Shi)ara esti!al and (hader#ah

esti!al ha!e *een organized *y the Deptt..

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1§ %rranging to pu*lish arti"les in different pu*li"ations in asso"iation #ith

the )no#n /ournalists and media firms.

2§ In promotion of shooting of ilms, the film units are also assisted *y theDepartment #hile they are in J&K. %ll fa"ilities are pro!ided to the

produ"tion unit to fa"ilitate their #or).

1· The pro"ess of remo!ing the negati!e tra!el ad!isories has started.

ermany and Gnited Kingdom has already lifted the ad!isory and #ith

the further impro!ement in the situation, other Auropean and %meri"an

"ountries may follo# suit.

2Ø Issues concernin& publicit . promotion:

o The department is )een to )eep pa"e #ith the ne# & e!ol!ing trends of

pu*li"ity and promotion, *ut is hampered *y insuffi"ient *udgetary grants.

ith in"reased grants for pu*li"ity & promotion, the department #ould4

1· 7rodu"e*road"ast 2uality short films and promos and tele"ast the same

on leading satellite"a*le T "hannels during high T>7 sho#s

2· Gse the medium of internetso"ial media more effe"ti!ely as the num*er

of people ha!ing a""ess to the orld ide e* is in"reasing

eponentially.

3· Implement more out5of5home pu*li"ity "ampaigns.

4· 7arti"ipate in tra!el marts or organize road sho#s at those parts of the

"ountry, from #here arri!als of tourists to the state are su*stantial.

5· rganize esti!als and Sporting A!ents ?olf & S)i $hampionships,

ater Sports, and $ar >allies@ on a larger s"ale, e!en #ith International

parti"ipation.

6· pen tourist information offi"es at more "ities of the "ountry.

4.5) Development of ne= potential product areas :

1Ø erita&e --------Steps bein& ta$en :

o'uge potential in all three regions , #ith distin"t "ultural fla!ors.

1· %n"ient :onuments %"t amended6

2· 'eritage $onser!ation and 7reser!ation %"t passed6

3· 'eritage $onser!ation and 7reser!ation %uthority *eing set up6

4· 'eritage stru"tures of Srinagar $ity do"umented6

5· 'eritage stru"tures of Jammu $ity to *e do"umented6

6· ort and heritage sites to *e reno!ated on %SI uidelines.

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1· 7ala"es to *e >e!i!ed 4 :u*ara) :andi $omple, Jammu and

aagar agar, Srinagar6

2· %r"heologi"al Sites to *e In"luded in the Tourist $ir"uit6.

3· $apa"ity (uilding for <o"al ;outh to *e emphasised.

4· 'eritage :ap of J&K to *e prepared.

2Ø Adventure--------Steps bein& Ta$en:

1· hite #ater rafting *eing held in <eh, Sonamarg, 7ahalgam and (hader#ah.

2· :ughal >ally organized in -31- again and made a yearly feature.

3· 'eli5s)iing started in gulmarg, #hi"h is already #ell )no#n as s)iing

destination. Kongdoori $hairlift set up to pro!ide ne# slopes for s)iing.

4· Se!eral Inner <ine 7ermit %reas in <ada)h opened up to pro!ide some

tre))ing routes. <ada)h is already )no#n for mountaineering and tre)ing.

5· easi*ility study "ondu"ted *y ational Institute for ater Sports to start

#ater sports in Thein Dam and (aghliar. urther a"tion is in pro"ess to offer

#ater *odies to pri!ate players to start #ater sports.

6· JI: "ondu"ted "ourses in mountaineering ?*asi" ad!an"ed@ epedition,

ad!enture, res"ue and s)iing ? *asi"intermediate and ad!an"ed@. JI: is

"ondu"ting "ourses at !arious pla"es in the state.

7· Do"umentation of :a/or Tre))ing >outes *eing "ondu"ted.8· e# Tre))ing >outes *eing promoted.

9· >egulation of %d!enture %"ti!ities !iz La 5!iz $arrying $apa"ities to a!oid

inherent ris)s.

10· $apa"ity (uilding, Training 7rograms for the lo"al youth and potential

entrepreneurs emphasized.

3Ø %il&rim Tourism--------Steps bein& Ta$en:

1· State re"ei!es lot of pilgrims li)e Shri :ata aishno De!i Ji ? 8+.E9 la"@ in

-313, ?131.10 la"@ in the year -311 and 131.0E la" in -31-, Shri %marnath

;atra ?E.08 la"@ in -313511, ?C.BE@ la" in -311 and C.-1 la" in -31- Shi!)hori?10.1E la"@ Shahdara Sharief ?1-.3E la"@. Shi!)hori emerging as a ma/or

pilgrim destination.

2· :ega pro/e"t for <eh has *een san"tioned to de!elop a spiritual destination

3· State o!ernment has *een re2uesting the union o!t to open the <eh5

Dam"hu) route for Kailash :ansaro!ar ;atra.

4· 7ro/e"ts for "reation of tourist fa"ilities near monasteries in <eh under

implementation.

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1· Three :ega $ir"uits agreed for san"tion namely ?I@ Sufi $ir"uit for Kashmir

?ii@ Spiritual $ir"uit for Jammu and ?iii@ (uddhist $ir"uit for <ada)h.

2Ø Convention tourism

1· orld "lass "on!ention fa"ilities a!aila*le at SKI$$ Srinagar

2· $on!ention "omple at <eh under "onstru"tion

3· >e"onstru"tion of $on!ention $entre at 7ahalgam in progress

4· Similar fa"ilities intended to *e "reated at Jammu, ulmarg and 7atnitop

3Ø Eco Tourism----------Steps bein& Ta$en:

1· A"o tourism pro/e"t in <eh *eing funded under 1Bth

inan"e $ommission%#ard.

2· Identifi"ation and De"laration of A"o =ones.

3· Different Tourism produ"ts *eing identified.

4· 7otential for >ural 'ome5stays.

5· In!ol!ement of lo"al 7opulation to generate li!elihood opportunities

6· Dispersal of Tourist Traffi" from $ongested Destinations.

7· The Department has *e"ome the mem*er of A"o5Tourism So"iety and first

#or)shop is *eing held in %pril -311 in Jammu to *e follo#ed *y more

#or)shops in <eh and Srinagar to sensitize people a*out e"o5tourism.

*+4 e&ulation of tourist trade =ith tourist facilities:

1ü The state has >egistration of Tourist Trade %"t519+8 in for"e #hi"h pro!ides

for prote"tion of the interests of the Tourists !isiting the state and regulates

the trade pra"ti"e in the tourism se"tor. The %"t has *een amended to ma)e it

more effe"ti!e and rele!ant to the present day s"enario of the tourism. It

"o!ers4

o >egistration for firms dealing in tourist trade its fa"ilitation and ser!i"e

o $ategorization of 'otels, 'ouse*oats, >estaurants, Transport et".

o iation of rates of a""ommodation and ser!i"es.

o >egistration of Tra!el %gen"ies and safety to the interests of the tourists.

o 7enalties for :alpra"ti"es.

o 7oli"ing and enfor"ement

*+5 IdentiBcation and Implementation of %ro)ects

=ith e1pert and professional &uidance:

1· Apertise of professional "onsultants li)e IT%$' 5e# Delhi $hapter and

IT%$'5J&K $hapter *eing utilized for identifi"ation of the pro/e"ts and

preparation of the Detailed 7ro/e"t >eports.

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1· ision Do"ument for tourism se"tor in the State *eing prepared. %n Angland

*ased $onsultant %gen"y engaged for preparation of the ision Do"ument.

2· gil!y and :athur has *een engaged as "onsultants for preparation of :aster 7lansision Do"uments.

1· Jones <ang <aSalle engaged as State <e!el 7ro/e"t :anagement %gen"y

during 1-th ;7 period.

Capacit uildin& :

1Ø During -339513, -313511 and -31151- ?end :ar @, E3-- persons trained

under $(S7 'unar5se5>ozgar tourist fa"ilitators as per follo#ing

*rea)up45

0ear Tar&et Achievement Absorbed in

Industr

-339513 B33 +8+ E8E

-313511 E33 1B-C 801

-31151- E03 1939 13B8

-31-51B B033 --E3 E03

B-.1- 'ospitality "ourses under (road *asing s"heme san"tioned for C ITIFs !iz Jammu,

Srinagar, (aramulla, %nantnag, Kisht#ar and Gdhampur *y :inistry of Tourism o!t. of

India. The s"heme is pro!iding funding for "reation of all ne"essary infrastru"tures

?*uildings as #ell e2uipments@ re2uired for su"h "ourses. 7ro/e"ts of - 7olyte"hni"s of Srinagar and Jammu ha!e also *een su*mitted *y Te"hni"al Adu"ation Deptt. to I for

san"tioning of infrastru"ture to start the diploma "ourses under hospitality se"tor.

S$ill Development (ission

1· % target of E19-0 youths are *eing pro!ided training under S)ill De! :ission

for a period of 13 years through 7u*li" and 7ri!ate Institutions.

2· -C33 youths to *e pro!ided training during the "urrent finan"ial year

3· B 7ri!ate institutes ea"h from Jammu and Kashmir regions empanelled for the

purpose.

4· 7roposal mooted to :T for pro!iding of finan"ial assistan"e

2Ø (a)or Achievements

1· i Infrastructure Development

2· e# T>$ "onstru"ted at o#gam Srinagar has *een "ompleted and

"ommissioned.

3· 9 'ole olf $ourse at Sidhra, Jammu, "ompleted. Its up5gradation into 18 'ole

olf $ourse as 7hase II, is under progress.

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1· 7ahalgam olf $ourse upgraded to 18 'ole olf $ourse of the international

standards and thro#n open for pu*li".

2· ulmarg olf $ourse "ompleted and "ommissioned.

3· $hairlift from Kangdoori to :arryshoulder ulmarg "ompleted and

"ommissioned.

4· $onstru"tion of ;atri i#as, "lu* (uilding, and ;outh 'ostel *uilding at

Sonamarg "ompleted and inaugurated.

5· 7hase Ist of $onstru"tion of ne# S7S :useum has *een "ompleted and internal

designing and other an"illary #or)s are in progress.

6· >e"onstru"tion of 7ahalgam "lu* as "on!ention "entre "um "on!o"ation and

fa"ilitation "entre, in progress, to *e "ommissioned in Sept, -31B.

7· :odernization and >eno!ation of Tagore hall has *een ta)en up under

pro/e"tization programme of state plan.

1· >e"onstru"tion of utted (udshah 'otel is in full s#ing. The stru"ture is *eing

"on!erted into B large food "ourts for tourists.

2· Se#erage, net#or) & "onstru"tion of ST7 at 7ahalgam ta)en in hand.

3· % 7ro/e"t for impro!ement and Gp5gradation of >aghunath (azar is in progress.

4· $onst. of $on!ention $entre at <eh is in progress.

5· Gp gradation of fa"ilities and *eautifi"ation in and around <al $ho#),"ompleted.

6· T>$ & Tourist >esorts at %miranagar (hader#ah, <ah#ali (o#li >a/ouri,

Suran)ot and :ander, 7oon"h, Sat#ain <a)hanpur, Kisht#ar "ompleted and

made fun"tional.

7· >e"onstru"tion of T>$ Srinagar as Tourist $ity $entre, ta)en up for ee"ution at

a "ost of ` 9.+C "rore.

• Ae"ution of Tahzee* :ahal at Srinagar initiated through JK7$$ and `

1.1B "rore released for pro!iding of *asi" infrastru"ture for S>T$ at 7antha

$ho#).

1· Jones <ang <aSalley engaged as State <e!el 7ro/e"t :anagement %gen"y to

pro!ide pro/e"t management support in tourism infrastru"ture pro/e"ts to the

state. The preparation of D7>s during the 1-th ;7 *eing the main assignment.

2· or fo"used and regulated de! of the area, a ne# De!elopment %uthority <ola*5

(ungus5Drungyari, "reated

3· The state has >egistration of Tourist Trade %"t519+8 in for"e #hi"h pro!ides for

prote"tion of the interests of the Tourists !isiting the state and regulates the

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trade pra"ti"e in the tourism se"tor. The %"t has *een amended to ma)e it more

effe"ti!e and rele!ant to the present day s"enario of the tourism

1· 'ospitality "ourses under (road *asing s"heme san"tioned for C ITIFs !izJammu, Srinagar, (aramulla, %nantnag, Kisht#ar and Gdhampur *y :inistry of

Tourism, o!t. of India. The s"heme is pro!iding funding for "reation of all

ne"essary infrastru"tures ?*uildings as #ell e2uipments@ re2uired for su"h

"ourses.

2· Three ne# :ega $ir"uits ?i@ (uddhist $ir"uit for <eh ?ii@ Sufi $ir"uit for

Kashmir and ?iii@ Spiritual $ir"uit for Jammu agreed *y :inistry of Tourism,

o!t. of India for funding during -31-51B.

3· De!elopment of Tourism in >ansoo ?` 9.10 "rore@ , (aitual =iareen, >a/ouri ?`

B.3+ "rore@ and De!elopment of Dalsar <a)e, Gdhampur ?` -.09 "rore@ ta)en up

for ee"ution for fo"used de!elopment of Jammu Di!ision as per there"ommendations of the Spe"ial Tas) or"e, Jammu.

4· 'eritage $onser!ation of ld Srinagar $ity has *een "arried out under Spe"ial

%rea De!elopment 7rogramme for #hi"h an amount of ` +.33 "rore has *een

pro!ided for "onser!ation of <al Ded :emorial S"hool, De! of $opper (azar,

De!. of ri!er ront and Id ah.

5· :orning flights to Srinagar ha!e *een started to gi!e *oost to the tourist arri!als

6· To promote Dal <a)e and Shi)ara, Shi)ara esti!al has *een organized.

7· Setting up of %rt & $raft 'aat in the State on the lines of Delhi 'aat ta)en up inhand under $%.

8· >e!i!al of <ight and Sound Sho# at Shalimar (agh, Srinagar, <aser sho# at Dal

<a)e, san"tioned *y :inistry of Tourism, o!t. of India.

2) ther Achievements

2§ The department has re"ently appointed reputed gil!y & :ather 7!t <td, e#

Delhi as %d!ertising %gen"y to manage the media plans of the Department.

1· The In"enti!e >ules for promotion of tourism *eing modified to ma)e them

more !i*rant and attra"ti!e.2· I has relaed <T$ rules for tra!el of $entral o!t. Amployees for J&K on

the pattern of orth5Aast states.

3· The pro"ess of remo!ing the negati!e tra!el ad!isories has started. ermany

and Gnited Kingdom ?GK@ has already lifted the ad!isory and #ith the further

impro!ement in the situation other Auropean and %meri"an "ountries may

follo# suit.

4· %n"ient :onuments %"t amended6

5· 'eritage $onser!ation and 7reser!ation %"t passed6

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1· 'eritage $onser!ation and 7reser!ation %uthority set up6

Thrust areas for ,2th

8ive 0ear %lan

1· De!elopment of 'eritage Tourism

2· De!elopment of 7ilgrims Tourism

3· De!elopment of %d!enture Tourism

4· De!elopment of $on!ention Tourism

5· De!elopment of olf $ir"uit

6· De!elopment of >ope#ays

7· 7ro!iding of enhan"ed in"enti!es for tourism to ma)e them more !i*rant and

attra"ti!e

8· 7ro!iding of #ayside amenities enroute !arious destinations

9· 7ro!iding of proper sanitation at destinations espe"ially those not follo#ing under

Gr*an De!elopment Department

10· Anhan"ing the allo"ation of 10 De!elopment %uthorities for *alan"ed de!elopment

of other ma/or destinations to ensure and enhan"e the "arrying "apa"ity.

B-.1B or pro!iding road "onne"ti!ity, drin)ing #ater fa"ilities, assured ele"tri"ity #hi"h

are *asi" re2uirements for de!eloping Tourism destinations, the "on"erned line

departments are *eing approa"hed to address the pro*lem on priority.

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