31st sA3tsns 3 PRERSOTDFI CSLADCUS GN,IDMMDI.ANS9.NN...
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31st Annual LIS Show • Wednesday & Thursday, February 3 & 4 • Los Angeles Convention Center • Pre-Register Today for FREE – See Page 5 • Attend the CLCA /APLD Networking Mixer – See Page 7 for Details PRESORTED FIRST CLASS US POSTAGE PAID ORANGE, CA PERMIT NO. 95 California Landscape Contractors Association Channel Islands Chapter c/o El Dorado Communications, Inc. 19055 Abdera Street Rowland Heights, CA 91748 RETURN SERVICE REQUESTED January 2010 Vol. 3 No. 1 The Monthly Magazine of the CLCA–Channel Islands Chapter
Transcript of 31st sA3tsns 3 PRERSOTDFI CSLADCUS GN,IDMMDI.ANS9.NN...
THE NEXT EVENT
2010 Chapter Board Installation Dinner• Wednesday, January 27 – Pierpont Inn, Ventura• Guest Speaker: Ventura County
Chief Deputy Sheriff Dennis F. Carpenter• Details on Page 2
31st Annual LIS Show • Wednesday & Thursday,
February 3 & 4
• Los Angeles
Convention
Center
• Pre-Register
Today
for FREE
– See Page 5
• Attend the CLCA /APLD
Networking Mixer
– See Page 7 for Details
PRESORTEDFIRST CLASSUS POSTAGE
PAIDORANGE, CA
PERMIT NO. 95
California Landscape Contractors AssociationChannel Islands Chapterc/o El Dorado Communications, Inc.19055 Abdera Street Rowland Heights, CA 91748
RETURN SERVICE REQUESTED
The Channel Islands January 2010Vol. 3 No. 1
The Monthly Magazine of the CLCA–Channel Islands Chapter
President’s Message
Happy New Year everyone! If you’re like me, you’re happy to say good-
bye to 2009 and look forward to 2010. As we start this year, I’m glad to report that our Chapter is financially sound and ready to move forward with new officers in place for the coming year. We still have room for more Directors, so if you’re looking to get involved in 2010, now’s the time to step up…don’t be shy.
2010 Leadership Conference a SuccessOur Board was well represented at the recent Leadership Confer-ence in San Francisco on January 13-14. In atten-dance were: Pete Dufau, our Chapter Ambassador and Past State President; Shari Collins, our Chapter VP of Legislation and 2010 State Director of Legislation; Julio Gomez, our VP of Programs/Events; and Sarah Corbin, our VP of Communications. We all took away some great information from the
Starting the Year Off Right
2 January 2010 The Channel Islands Clipper
I’m glad to report that our Chapter is financially sound and ready to move forward with new officers in place for the coming year.
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Chapter 2010 Installation Dinner Set for January 27 at Historic Pierpont Inn in Ventura• Chief Deputy Sheriff Dennis Carpenter to Speak
Don’t miss the Channel Islands Chapter Installation Dinner set for Wednesday, January 27 at the historic Pierpont Inn,
550 Sanjon Road, in Ventura. Activities begin at 6 p.m.
Let’s show our strong support for President Brian Peace and his 2010 Board of Directors, as they get sworn in to lead our Chapter through another successful CLCA year.
The event will feature a no-host bar, hors d’oeuvres, and a tasty buffet dinner featuring Roasted Pork Loin with port wine, sage demi glace and apricot cherry chutney, and Sesame Chicken with Thai Coconut Sauce. Business casual attire is suggested.
We are honored to have as our guest speaker Chief Deputy Dennis F. Carpenter. Carpenter joined the Ventura County Sheriff’s Department in February 1977. He has worked in a variety of assignments including the gang unit, Tactical Officer at the Academy, Background Investigations and Internal Affairs. Carpenter served as an Observer/Crew Chief at the Aviation Unit. He also spent five years as a SWAT Sergeant. His current responsibilities include over-sight of all five-city contracts (Camarillo, Fillmore, Moorpark, Ojai and Thousand Oaks), HQ Patrol, Sheriff’s Communication Center and the Office of Emergency Services.
Cost is $30 per person and $50 per couple. For more informa-tion or to RSVP, please call Events Chair Julio Gomez at (805) 485-2106, or email him at [email protected].
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BRIAN PEACEChannel Islands President
Vista Professional Outdoor Lighting
Continued on Page 16
The Channel Islands Clipper January 2010 3
Coming Events, Contact Numbers & More
Jan. 27 Chapter Installation Dinner, 6:00 p.m. Pierpont Inn, Ventura
Feb. 3-4 Landscape Industry Show, Los Angeles
11 Board Meeting, Noon
17 Vista tour and lunch, Simi Valley
March 11 Board Meeting, Noon
31 Member Breakfast meeting, 8:00 a.m. 1st Street Resturant, Simi Valley
April 8 Board Meeting, Noon
16 Golf Tournament, Sterling Hills Golf Course, Camarillo
20-21 Legislative Conference and grass roots training Sacramento
May 13 Board Meeting, Noon
14 Coastline Equipment demo/lunch, Coastline – Oxnard TBD
June 10 Board Meeting, Noon
24 Family night, MB2 Go-Kart Racing Thousand Oaks, 6:00 p.m.
TBD Beautification Awards
July 8 Board Meeting, Noon
21-24 SFX Summer Meeting, Fairmont Hotel, San Jose
Aug. 5 San Marcos Nursery Dinner, Santa Barbara, 6 p.m.
12 Board Meeting, Noon
26 Green Thumb Dinner, Canoga Park, 6:00 p.m.
Sept. 9 Board Meeting, Noon
17 Performance Nursery Dinner, Somis, 6:00 p.m.
Oct. 14 Board Meeting, Noon
15 October Fest, Tierra Rejada Ranch, Moorpark, 6:00 p.m.
Nov. 10-13 CLCA Convention, Disneyland Hotel, Anaheim
Dec. 9 Board Meeting, Noon
TBD Holiday Party, TBD
Channel Islands Chapter
2010 Board of Directors
CHAIRMAN OF THE BOARD / PAST PRESIDENT
VICE PRESIDENT, LEGISLATION Shari Collins
Verdant Landscaping (805) 552-9457
SECRETARYBrandon Bogeaus
American Nurseries (818) 222-0440
TREASURER Dan Dvorak
Landscape Contractor Insurance Services (877) 527-5247
VICE PRESIDENT, MEMBERSHIP Steve Westerfield
First Impressions Landscaping (805) 584-0971
VICE PRESIDENT PROGRAMS/EVENTS
Julio Gomez Coastline Equipment
(805) 485-2106 [email protected]
VICE PRESIDENT COMMUNICATIONS
Sarah Corbin Grounds Maintenance Services
(805) 498-9495 x 303 [email protected]
PRESIDENTBrian Peace
Vista Professional Outdoor Lighting (805) 527-0987
(818) 522-9761 cell [email protected]
IMMEDIATE PAST STATE PRESIDENT/
CHAPTER AMBASSADORPete Dufau
Dufau Landscaping (805) 642-1239
STATE AND LOCAL EVENTS
EDITOR John Hernandez (626) 965-5015
19055 Abdera St. Rowland Heights, CA 91748
[email protected] FAX (866) 591-5093
ASSOCIATE EDITOR/ART DIRECTOR
Jerry Robin (626) 794-2674 [email protected]
CHANNEL ISLANDS CLIPPER
Board Meetings are held the 2nd Thursday of each month at Marie Callender’s, 185 East Daily Drive, Camarillo, unless otherwise noted.
www.clcachannelislands.com
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Circulation Increases
Get ready for some changes in the circulation numbers of your Channel Islands Clipper…they will be INCREASED. Beginning
with this issue, this Chapter magazine will begin to add e-mail distribution to its already large First Class mailed hard copy distri-bution.
• We will print 500 copies per month for First Class mailing and personal distribution at meetings and supplier locations.
• We will only be mailing hard copies of the magazine to non-member C-27 licensed contractors in our area who request them.
• Our initial e-mailing will be about 1,500, and will be e-mailed via Irrigator Tech’s e-newsletter each Monday morning. Simply click on the front page graphic of Channel Islands Clipper and you will be linked to a PDF of the entire issue.
• We will be developing our own list as well, and will be adding to that list daily.
• Advertisers: Readers who click onto your ad in our e-mail version of this magazine will be linked to your website at no additional cost to you!
Members and non-members wishing to be added to our e-mail dis-tribution in January, please send us your e-mail address. All Chap-ter members, State Officers, advertisers and other suppliers will continue to receive printed copies of Channel Islands Clipper.
Please e-mail your inquiries and e-mail addresses to Channel Islands Clipper Editor John Hernandez at [email protected].
Channel Islands Clipper Enters the Technology Revolution• E-mail Circulation to be Added to Printed Copy Distribution
Refer to us a NEW advertiser and get a FREE business card ad in this magazine. That’s right,
in the spirit of helping our members and friends through these tough financial times, we are offering advertising in this fantastic magazine…for nothing…zero…nada. Such a deal!
What do you have to do to qualify for this super offer? Not much. Just tell a potential new advertiser about Channel Islands Clipper, call us and we’ll do the rest. Here are the details:
• Get a free 3-month business card ad of your own when you refer a new business card ad for a 1-year, 12 issue run.
• Get a free 6-month business card ad of your own when you refer a new ¼ page ad for a 1-year, 12 issue run.
• Get a free 12-month business card ad of your own when you refer a new ½ page or full-page ad for a 1-year, 12 issue run.
Your free business card ad can be of any company of your choosing (within reason). Your company, your favorite restaurant, your multi-level organization…you choose who gets this great free exposure. What are you waiting for?
Call John Hernandez today at (626) 965-5015 for details, or email him at: [email protected]. Free is good!
4 January 2010 The Channel Islands Clipper
RICHARD BARTOLOS ANGELES / VENTURA TERRITORY MANAGER
1589 N. MAIN STREET, ORANGE, CA 92867800-542-0209 / 714-279-3171 / CELL: 714-920-4389 / FAX 714-279-3199
www.villagenurseries.com / [email protected]
The Channel Islands Clipper January 2010 5Landscape Industry Show 2010 • Los Angeles Convention Center • February 3 – 4, 2010Presented By The California Landscape Contractors Association • www.clca.org
Name: _______________________________________________
Title: _______________________________________________
Company: _____________________________________________❏ Current member of CLCA?
Address: _______________________________________________
City: _______________________________________________
State: ___________ Zip: ______________________________
Phone: _______________________________________________
email: _______________________________________________
SOURCE CODE JHPRE-REGISTER TO ATTEND FOR FREECheck One:
A ❏ Owner, Executive, Manager, Buyer dealingin horticultural products
B ❏ Employee, Guest, Spouse/ Dependent of Buyer, Educator/ Student
C ❏ Press
❏ Please send me info regarding exhibiting
Check One:
D ❏ L/S Installation Contractor
E ❏ L/S Maint. Contractor
F ❏ Pool/Water Feature Contractor
G ❏ Government Agency
H ❏ Educator/Student
J ❏ L/S Installation Supplier
K ❏ L/S Architect/Consultant
L ❏ Designer
M ❏ Guest/Other
Without pre-registration, admittance costs $5 at the door.
Register Online At: www.clca.us/lis Or By Fax: (805) 258-7021
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6 January 2010 The Channel Islands Clipper
Thoughts on Insurance Coverage
Irrigation Supplies • Landscape Lighting • Pumps • Pipe • Fittings • Pavers • Tools • Landscape Materials • Fertilizers
• Nursery Stock • And Much More!
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Committed to Exceptional Customer Service
• Irrigation Products
• Environmental Solutions
• Utility Piping
• Pond Supplies
• Outdoor Lighting
• Commercial Water Management
This past December, while many of us were scrambling to get everything done and all
our clients taken care of before the holiday, an accident befell an employee of a fellow CLCA member. The untimely death of a worker on a job, in a very exclusive gated-community that several of us work in, was the result of that accident.
How sad I felt for the employee’s family and children when I heard the news. He was a sea-soned worker in the business, had worked at many of our local companies and was known by many, including a few of my employees. I sat back and thought about what it would be like, as an employer, to deal with this? My first thoughts were…insurance company and coverage. Would the insur-ance I carry be substantial for the family since one should NEVER put a price tag on life or a human being?
I immediately picked up the phone and called my LCIS guy, bar-raging him with all my questions that were taking over my brain. At the end of the conversation, I realized that I did not have additional coverage for Accidental Death.
Of course, my Workers’ Comp provides for reasonable burial expenses, up to a maximum set by law, when a worker is fatally injured on the job. Additionally, qualified surviving dependents may receive support. However, carrying a separate policy of Acci-
dental Death and Dismemberment, which in my case is such a minimal additional cost, would give the family of the deceased so much more. Without having this separate policy, offered to me at the time of my Workers’ Comp renewal, I would have never known of its existence. There is also Repatriation Cover-age, which provides up to $10k to send the mortal remains back to the home country. So, what this all really means is, the family would receive so much more than if I never had the coverage.
For most of you that know me, and know how my employees and their families mean so much to me, you know that I immediately purchased this separate coverage. For the New Year, maybe it’s time for you to check out your policy, and the coverage it provides you and your employees.
In the end, my heart goes out to the family of the gentleman who died, and the crew who stayed with his body all day, on the beauti-ful Palos Verdes Peninsula on that cool day in December.
A Small Price to Pay By Beth Burns, Zone 24 Landscaping, Inc.
Would the insurance I carry be substantial for the family since one should NEVER put a price tag on life or a human being?
BETH BURNSZone 24
Landscaping, Inc.
Looking to get some face time with the biggest group of top Green Industry pros in the West? Here’s your chance. On Feb.
3-4, 2010, doors will swing wide open on the West’s largest and longest-running extravaganza for landscape movers and shakers – CLCA’s Landscape Industry Show. You need to be there.
Here’s a sneak peek at some of the action:
Don’t Hibernate, DominateLIS will help re-energize your brain and your business – a huge, once-a-year chance to take in the hottest ideas, products and services – and shake hands with the best minds in the biz.
More on the FloorThis is not your father’s landscaping show. Creating outdoor envi-ronments is the name of the game today. And, for the first time ever, all the newest products and services will be corralled in one location so you can take in all the new stuff in one shot.
Reality ShowFor the first time ever, arborists will conduct a hands-on, real-time pruning demo, showing off their techniques on two 60-inch-box trees trucked right onto the show floor.
Water LineupLIS makes it easy to get yourself up-to-speed on crucial water issues. Take a look at just a few offerings at this year’s show:
• Recently, the effectiveness of water auditing as a conservation tool has been challenged. A panel of experts (individuals who have created and administered these programs as well as performed them in the field) will debate its real-world effectiveness from very different points of view and, perhaps, come to some agreement on how to improve them in the future.
• U.C. Riverside horticulturalist Dennis Pittenger will moderate a panel discussion, California’s New Graywater Standards: A Business Opportunity? Experts will cover the state’s new standards; methods of design, installation, and maintenance of irrigation systems serviced by graywater systems; and how to break into this business niche and market services to potential customers.
• Starting CLCA’s Water Management Certification Program at LIS couldn’t be easier. Take the 3-hour training course and 2-hour written test on the same day.
Green in the MainstreamSustainable lighting, irrigation and landscaping practices, you’ll see it all at LIS.
Learn, Learn, LearnBrowse books, publications and ready-to-use contracts from CLCA’s bookstore, and snap up CEUs.
There are more opportunities in 2010 than ever before. Don’t miss LIS! For more information, or to pre-register, visit www.clca.us/lis/
CLCA and APLD Networking Mixer at LIS Wednesday, Feb. 3, from 11:30 a.m. to 12:30 p.m.
Those who attended last year’s networking session at LIS enjoyed meeting professionals from the APLD group (Association of Professional Landscape Designers) and this year the LA/SGV Chapter is bringing back this incredible opportunity. This free networking mixer, set for the first day of LIS from 11:30 a.m. to 12:30 p.m. in room 402 AB, is a great way to meet some profes-sionals that could help you out during this tough economy.
Think about it. Where do jobs come from? Who usually deals with the client before the contractor? It’s the landscape designer. Designers are always looking for qualified landscape contractors to install their designs. The meeting will end by 12:30 p.m., allowing everyone the opportunity to have lunch and peruse the show floor for a few more hours before the LIS reception. At the reception, you can continue to network with those you met earlier in the day.
We can’t urge you enough to take advantage of this opportunity! RSVP to Bronwyn Miller if you think you will be able to stop in! Email [email protected] or call (949) 466-1222.
The Channel Islands Clipper January 2010 7
State News
2010 CLCA State Board of DirectorsPRESIDENT - William Schnetz, CLP (760) 591-3453
Schnetz Landscape, Inc., [email protected]
PRESIDENT-ELECT - Robert Wade, CLP (949) 494-2130 Wade Landscape, [email protected]
IMMEDIATE PAST PRESIDENT - Heath Bedal (916) 801-4939JPH Group, LLC, [email protected]
SECRETARY/TREASURER - Eric Watanabe (818) 831-1390Majestic Pools & Landscapes Inc., [email protected]
ASSOCIATE MEMBER DIRECTOR - Tom Noonan (916) 652-9530Ewing Irrigation Products, [email protected]
DIRECTOR OF COMMUNICATIONS - Chuck Carr (818) 300-0176Carr Landscape Management Inc., [email protected]
DIRECTOR OF EDUCATION - Stephen Jacobs, CLP, CLT (760) 945-4321Nature Designs Landscape, [email protected]
DIRECTOR OF EVENTS - Michael Hertzer (800) 761-9191 Modern Landscaping Inc., [email protected]
DIRECTOR OF LEGISLATION - Shari Collins (805) 552-9457Verdant Landscaping, [email protected]
DIRECTOR OF MEMBERSHIP - Javier Lesaca (661) 979-1165 Lesaca Landscape Company, [email protected]
DIRECTOR OF RESOURCE MANAGEMENT - Frank Niccoli (650) 670-7912 The Village Gardener, Inc., [email protected]
DIRECTOR OF CHAPTER SERVICES - Andrew Simpson (916) 721-1635Quillen Enterprises, Inc., [email protected]
CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (NORTH) - Mike Mitchell (916) 501-5393 MJM Lighting, [email protected]
CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (SOUTH) - Kevin Fairchild (714) 541-1000 Illumiscapes, TLC, [email protected]
EXECUTIVE DIRECTOR - Sharon McGuire (800) 448-2522 x13CLCA Headquarters, [email protected]
Don’t Miss the 2010 Landscape Industry Show February 3–4 at the Los Angeles Convention Center South Hall
8 January 2010 The Channel Islands Clipper
Business Sense
As we head out of another holiday season, and into another year, how much
thought have you put into the question: What is your sales goal for 2010? If you are like most, not enough time is spent on planning your success.
Is your answer a partic-ular dollar amount that
represents a percentage increase over your sales volume total for 2009? Is it based on the number of clients or units sold? What-ever the answer may be…it may make you feel good to say what you want to achieve, but are you committed to achieving it, and willing to work a plan that will make it happen? If you are committed, the next question might be: How are you going to get there?
One step is to visualize the end result as if it is already here. Another step is to write it down and another step is to verbalize it. Once you own your objective, you are more likely to achieve it. It is critical to have a destination in mind, but you also need the road map, complete with directions, to get there! Don’t underestimate the power of the step-by-step process to make your dreams reality!
Stop setting New Year’s resolutions that never get traction. Instead, reach to accomplish what will improve the quality of your business, thus improving the quality of your life. Goal planning can be broken down into steps as listed below:
1. Write out the Specific goal or objective you wish to accomplish.
2. Set a date to Monitor the progress of each action taken.
3. Determine what Action Steps you will take to achieve each goal.
4. Make your goal with the end Result in mind. (i.e. I will weigh a healthy 180 lbs vs. lose a few pounds.)
5. Set the Target Date for each milestone and the date of completion of each goal.
Yes folks, that spells S.M.A.R.T. Be sure your goals are smart. And be prepared with:
• Possible Obstacles that could keep you from achieving your goal.• Possible Solutions to each obstacle that may come up.• The Rewards you will get after the goal is achieved.• The Consequences of not achieving each goal.
I have found that creating a Proper Goal Plan for each goal or objective that you want to accomplish is more effective than just setting goals and “hoping” things will work out. Let’s drop the hope and get into Action!
For more on this subject, and other business tips that can unleash the potential in your business, call Robyn Stein, ActionCOACH at (714) 289-8300.
Stop setting New Year’s resolutions that never get traction. Instead, reach to accomplish what will improve the quality of your business, thus improving the quality of your life.
What is Your Sales Goal for 2010?
ROBYN STEIN ActionCOACH
1835 East Guiberson Road • Fillmore, CA 93015Tel: (805) 524-2123 • www.ottoandsons-nursery.com
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Time and Money Management
The Channel Islands Clipper January 2010 9
What is it that we all work so hard for? At the top of our list, or at least near the top, is our desire for the time to do the things
we want and enjoy. Whether it is our hobbies or spending time with friends and family, time is our most valuable asset.
Spend Money on Quality Products from the StartOne way to acquire more time from your business is to invest in quality products. This not only includes the tools and equip-ment you use on your projects, but also includes the products you install. Using quality products will greatly diminish the chances of problems now, as well as down the road. Can the products you use stand up to the rigors of the environment? There is a “loss” of time in dealing with problems that could have been avoided in the first place.
This is not to say that some problems don’t arise from time to time, but dealing with the occasional problem is not as timely and draining on your profits as regular occurrences. Using “lesser quality” products might seem to save you money upfront, but it will cost you more time and more money in the long run. Buying quality products from your distributors will pay you back by not only increasing the quality of service that you provide to your customers, but also lessen the time spent on fixing problems and getting callbacks. This will enhance your reputation, and in turn give you more time for other things.
Invest Back into Your Company and EmployeesAnother way to spend your time and money wisely is to invest back into your company and your employees. With so many new prod-ucts coming out to help save water and energy, now is the perfect time to attend training seminars and brush-up on old skills, learn something new, or add a new certification to your arsenal of profes-sional services.
Many distributors and manufacturers offer a wide variety of classes to help their customers learn about new products and offer training on how to use them. Some classes being offered are even FREE, or at a very low cost. Some water municipalities are even offering FREE educational classes on their new watering restrictions and smart irrigation systems. Now’s the time to learn how to add land-scape lighting using LEDs on your next landscape project, learn how to design a smart irrigation system using smart controllers and water saving sprays, or even learn how to install a rainwater harvest-ing system under a patio or driveway using permeable pavers.
Attending trade shows (like the LIS Show on Feb. 3-4 in Los Angeles) is another great way to see first-hand what is new and improved from your distributors and manufacturers. Get product demonstrations, speak to area representatives, attend a few short seminars, and even get a chance to trade tips with other industry professionals. With so many great educational opportunities avail-able in one location, why not take advantage of them and learn as much as possible?
I wish you all the best in having an educational and prosperous 2010. – Ronnie
Spending Your Money and Time Wisely By Ronnie Mendez, Director of Marketing, California Landscape Lighting
California Landscape Lighting Offers Mini-Seminars in 2010
California Landscape Lighting will be conducting mini educational seminars at their offices in Westlake Village
on the third Tuesday of each month, beginning January 19, 2010. Come and learn the “ins and outs” of landscape lighting, design and installation from our very own landscape lighting expert, Herb Dizon.
These classes are perfect for new contractors, crew members, landscape architects, and designers. Each seminar will be a half-day session from 8:30 a.m. – 12:30 p.m. and will include lunch.
Classes are expected to fill quickly, so be sure to contact your inside sales representative at (800) 457-0710 to pre-register. The attendance fee for each seminar is $10 per person pre-registered, or $15 per person at the door (space permitting). Look for new classes being added throughout the year.
We look forward to helping you make 2010 a successful and prosperous year!
Current seminar schedule:
February 16, 2010: Landscape Lighting Design Learn the basics of designing an effective landscape lighting system for both residential and commercial projects.
March 16, 2010: Engineering and Multi-voltage TransformersGain a new understanding of how to properly engineer a landscape lighting system and how to effectively utilize all the benefits that a multi-voltage transformer has to offer.
April 20, 2010: Installation TechniquesGain insight on installation techniques that will not only make your projects run more smoothly, but also help save money by avoiding costly mistakes.
19055 Abdera Street / Rowland Heights, CA 91748tel 626.965.5015 / cell 626.715.1757 / fax 866.591.5093
JOHN R. HERNANDEZPublisher / CEO
10 January 2010 The Channel Islands Clipper
An Historic Perspective
Being that for over 70 years CLCA has represented the Green Industry, I thought
it relevant to start out 2010 by giving some noteworthy facts about why GREEN is GOOD for our planet.
• Urban advantages. More green space within
a city’s boundaries can improve the urbanenvironment. Among the green space advan-tages listed in EcoPlanIT Madison: Green Space Goal (UW-Madison Department of Urban and Regional Planning) are: helping regulate air quality and climate; reducing energy consump-tion by countering the warming effects of paved surfaces; recharg-ing groundwater supplies; and protecting lakes and streams from polluted runoff.1
• Offers water quality protection. Proper landscaping reduces nitrate leaching from the soil into the water supply and reduces surface water runoff, keeping phosphorus and other pollutants out of our waterways and preventing septic system overload.2
• Reduces heat build-up. Trees in a parking lot can reduce on-site heat build-up, decrease runoff and enhance nighttime cool downs. Tests in a mall parking lot in Huntsville, AL. showed a 31-degree difference between shaded and un-shaded areas.3
• Reduces soil erosion. A dense cover of plants and mulch holds soil in place, keeping sediment out of lakes, streams, storm drains and roads. It also reduces flooding, mudslides and dust storms.4
• Improves air quality. Trees, shrubs and turf remove smoke, dust and other pollutants from the air. One tree can remove 26 pounds of carbon dioxide from the atmosphere annually, equaling 11,000 miles of car emissions. One study showed that one acre of trees has the ability to remove 13 tons of particles and gases annually.5 Furthermore, 2,500 square feet of turf absorbs carbon dioxide from the atmosphere and releases enough oxygen for a family of four to breathe.6
• Provides temperature control. By using trees to modify tempera-tures, the amount of fossil fuels used for cooling and heating homes is reduced. Properly placed deciduous trees reduce house
temperatures in the summer, allowing air conditioning units to run two to four percent more efficiently. The trees also allow the
sun to warm the house in the winter.7 Trees shading homes can also reduce attic tempera-tures as much as 40 degrees. According to the EPA, urban forests reduce urban air tempera-tures significantly by shading heat sinks, such as buildings and concrete, and return-ing humidity to the air through evaporative cooling.8 Furthermore, in Atlanta, temperatures have climbed five to eight degrees higher than surrounding countryside where developers bull-dozed 380,000 acres between 1973 and 1999, according to NASA. Scientists fear the heavily developed corridor between Boston and Wash-ington could be the next big hot zone.12
• Conserves Natural Resources. Most homeowners can “grass-cycle” by leaving grass clippings on the lawn when mowing. The clippings quickly decompose and release valuable nutrients back into the soil to feed the grass, reducing the need for nitrogen by 25 to 50 percent. Modern mulching lawn mowers make “grass-cycling” even easier, and homeowners can reduce their mowing time by 30 to 40 percent by not having to bag clippings.11
• Provides cooler summer days. Lawns will be 30 degrees cooler than asphalt and 14-degrees cooler than bare soil in the heat of summer.10
• Reduces pollution. Trees naturally remove pollutants from the air, so every tree that’s subtracted from a city’s ecosystem means some particulate pollution remains, that should have been filtered out. In Washington, that amounts to 540 extra tons each year.9 A big tree removes 60 to 70 times the pollution than a small tree.13
• Retains rainfall. A healthy, sodded lawn absorbs rainfall six times more effectively than a wheat field, and four times better than a hay field.14
Bibliography: Environmental Fact Sheet
1: UW-Madison Department of Urban and Regional Planning, EcoPlanIT Madison: Green Space Goal, http://urpl.wisc.edu/ecoplan/index.php?page=goal
2: Virginia Cooperative Extension, The Value of Landscaping, http://www.ext.vt.edu/pubs/envirohort/426-721/426-721.html#TOC
3: Wolf, K.L., Ph.D., University of Washington, www.cfr.washington.edu/research.envmind/transportation.html; Wolf, K. L. 2004, Trees, Parking and Green Law: Strategies for Sustainability, Stone Mountain, GA: Georgia Forestry Commission, Urban and Community Forestry, www.cfr.washington.edu/research.envmind/Roadside/Trees_Parking.pdf
4, 5, 7, 8: Virginia Cooperative Extension: The Value of Landscaping; op. cit.
6: Turfgrass Resource Center, Our Precious Plane, www.turfgrasssod.org/trc/environment.html
10: www.greenroofs.com/aboutus.htm
11, 13, 14: Environmental Protection Agency, Greenscaping, The Easy Way to a Greener, Healthier Yard, www.epa.gov/oppfead1/Publications/catalog/greenscaping.pdf
9, 12: Time Magazine, Why Are Cities Cutting Down Trees?, www.landscapeonline.com/
research/article/9263.
‘Why Green is Good’: Some Green Industry History
MIKE GARCIA State PR Chair
Enviroscape
One tree can remove 26 pounds of carbon dioxide from the atmosphere annually, equaling 11,000 miles of car emissions.
SHARE YOUR GOOD NEWS!Articles for inclusion in this newsletter are requested
from all Channel Islands Chapter members. It could be about a special company project, an award or accolade you
received, an interesting trip you recently took, etc.
Please send your story (MS Word format) and photos if possible (high resolution) to Valleyscape Editor John
Hernandez at [email protected].
The Channel Islands Clipper January 2010 11
Designer’s Corner
Project1 3/26/07 12:46 PM Page 1
Channel Islands Holiday Party Cheer
KITCHEN APPETIZERS in Brian and Rene Peace’s beautiful home are enjoyed by Tom Lucas,
Shari Collins, Kim Lucas and Rene.
POWER TRIO of Shari Collins, Julio Gomez and Alex Stamatovic toast the Holiday Season
OLD SCHOOL VS. NEW SCHOOL – One activity during the evening was checking out high school flames. Chapter President Brian Peace (third from left) looks on as Chuck Carr flips through an old yearbook.
On the other hand, Kim Lucas, Shari Collins and Rene Peace tried finding people on Facebook. Shari seems shocked at the results – Kim and Rene are just amused!
POINTING OUT a favorite article to Alex Stamatovic (left) in the November issue of Clipper
is Tom Lucas (center), as Steve Westerfield looks on.
TASTE TESTING the flavorful chili provided by party host Brian Peace is State Director of
Communications Chuck Carr.
12 January 2010 The Channel Islands Clipper
Money Matters
You can barely read or listen to business news these days without hearing the phrase cash flow. Clearly, cash flow is a
big deal. No matter how solid your organization is in other ways, cash-flow management should always be a priority. But it gains significance in a tumultuous economy. To strengthen the grip on your company’s cash flow, here are six suggestions to help get cash faster and hold on to it longer:
1. Forecast and compare. The first step toward maximizing cash flow is understanding how and when cash is generated and used. Come up with a monthly cash flow forecast for a clear picture of when cash will come in and where it will come from, as well as when it will be paid out and where it will go. The cash flow outlook should include the following three elements:
Operating Cash Flow: This is the sum of the cash receipts and payments that are part of your organization’s normal operations. Inflows come from sources such as cash sales and collections on accounts receivables. Outflows include contractual payments and other operating expenses.
Investing Cash Flow: This is an estimate of expected changes such non-operating activities such as dividend and interest income, sales or redemptions of stocks, bonds, and other investments, as well as purchases of capital assets.
Financing Cash Flow: This predicts changes from financial dealings such as getting a bank loan, selling shares in your company and paying out cash dividends.
Rule of Thumb: To make forecasts as accurate as possible, under-estimate revenue and overestimate expenses. As well, use actual financial commitments and other solid cash data.
2. Invoice quickly and make paying easy. Bill customers as soon as they receive their purchases. Invoices should clearly note the due date and the penalties for late payment. Consider accepting credit and debit cards if your business doesn’t already do so. Your company will pay a processing fee, but will get paid faster and save on the costs of mailing and re-mailing invoices.
3. Follow up promptly. As soon as a payment is overdue, send a reminder. People sometimes inadvertently forget to pay a bill, but they need to know that you expect payments on time and you charge late fees. The sooner your company chases after
slow-payers, the better its chances of getting money ahead of less aggressive businesses.
4. Pay suppliers just in time. Early payments are not the way to manage your company’s own bills – they keep your enterprise from maximizing cash flow. Wait as long as possible before settling the bills. That way, your company keeps more of its cash for a longer time.
If you have a strong payment history with vendors, you may be able to negotiate better credit terms. For instance, if you can stretch a payment period to 45 days from 30 days, you wind up keeping cash for 15 extra days. And when looking for suppliers, don’t make the mistake of thinking that the lowest price is always the best deal. Sometimes flexible payment terms can improve cash flow and be more valuable than discount prices.
5. Keep customers close and bankers closer. Customers are the lifeblood of your organization, but if they’re hurting from the economy, they may not be providing enough business to keep your company profitable. It helps to have a banker who understands your business and is willing to provide short-term financing if customers become scarce or unexpected expenses pop up.
You might also consider establishing a line of credit with a bank or credit union. If you do this, however, never let the balance exceed more than about one third of the limit. Once you show the insti-tution that your business can manage the credit, it may boost the limit. Don’t wait until the last minute before arranging credit. The best time to negotiate is when your company’s financial situation is strong.
6. Renegotiate contracts. If your business has long-term contracts it arranged when the economy was stronger, it may be time to revisit those agreements. For example, if you’re leasing real estate and paying a hefty monthly rent, you might be able to arrange easier terms with the landlord. Many real estate companies are experiencing large commercial vacancies and are often willing to renegotiate leases to keep the tenants they have.
Last Word: Inventory is not cash. In fact, inventory ties up cash. The leaner your company’s supplies, the more cash it has for other uses. Find the right balance by determining how much stock your company needs to meet customer demand and long it would take suppliers to fill last-minute orders. In addition, keeping inventory lean reduces the odds of being left with obsolete merchandise your business will have to write off, potentially generating a loss.
Your accountant can help you come up with other ways specific to your industry and your business to better track and manage cash flow. It will put your organization in a position to weather this downturn and take advantage of opportunities when the economy rebounds.
Managing Cash Flow in Today’s Economy Excerpted from Irrigator Tech E-News
All Around Landscape Supply“Everything But the Plants!”
• Irrigation, Pipe, Landscape Supplies, Ponds, Tools, & more– the most complete selection on the Central Coast
• Power Equipment Sales & Service – All the Top Brands
• Licensed Chemical & Pesticide Dealer / PCA
• Organic Compost, Fertilizers, Bark, & Amendments
• Santa Barbara: 4159 State St ..........681-3403
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• Carpinteria: 4760 Carpinteria Ave....684-3115
• Solvang: 1665-A Fir Ave .................. 686-8773
www.allaroundsupply.com
The Channel Islands Clipper January 2010 13
It’s the Law!
This article will be discussing, in detail, the California laws for correcting, confirming or vacating an award. The following are
portions of the California law dealing with arbitration awards.
Code of Civil Procedure § (Section) 1285.8 states: “A petition to correct or vacate an award, or a response requesting such relief, shall set forth the grounds on which the request for such relief is based.”
Code of Civil Procedure § 1286.2 states in part “…the court shall vacate the award if the court deter-mines any of the following:”(1) The award was procured by corruption, fraud
or other undue means.(2) There was corruption in any of the arbitrators.(3) The rights of the party were substantially preju-
diced by misconduct of a neutral arbitrator.(4) The arbitrators exceeded their powers and the
award cannot be corrected without affecting the merits of the decision upon the controversy submitted.
(5) The rights of the party were substantially prejudiced by the refusal of the arbitrators to postpone the hearing upon suffi-cient cause being shown therefore or by the refusal of the arbi-trators to hear evidence material to the controversy or by other conduct of the arbitrators contrary to the provisions of this title.
(6) An arbitrator making the award either: (A) failed to disclose within the time required for disclosure a ground for disquali-fication of which the arbitrator was then aware; or (B) was subject to disqualification upon grounds specified in § 1281.91 but failed upon receipt of timely demand to disqualify himself or herself as required by that provision. However, this subdi-vision does not apply to arbitration proceedings conducted under a collective bargaining agreement between employers and employees or between their respective representatives.
(b) Petitions to vacate an arbitration award pursuant to § 1285 are subject to the provisions of § 128.7.
1286.4. The court may not vacate an award unless:(a) A petition or response requesting that the award be vacated has
been duly served and filed; or(b) A petition or response requesting that the award be corrected
has been duly served and filed and;(1) All petitioners and respondents are before the court; or(2) All petitioners and respondents have been given reasonable
notice that the court will be requested at the hearing to vacate the award or that the court on its own motion has determined to vacate the award and all petitioners and respondents have been given an opportunity to show why the award should not be vacated.
1286.6. Subject to § 1286.8, the court, unless it vacates the award pursuant to § 1286.2, shall correct the award and confirm it as corrected if the court determines that:(a) There was an evident miscalculation of figures or an evident
mistake in the description of any person, thing or property
referred to in the award;(b) The arbitrators exceeded their powers
but the award may be corrected without affecting the merits of the decision upon the controversy submitted; or
(c) The award is imperfect in a matter of form, not affecting the merits of the
controversy.
1286.8. The court may not correct an award unless:(a) A petition or response requesting that the award
be corrected has been duly served and filed; or(b) A petition or response requesting that the
award be vacated has been duly served and filed and:
(1) All petitioners and respondents are before the court; or
(2) All petitioners and respondents have been given reasonable notice that the court will be requested at the hearing to correct the award or that the court on its own motion has determined to correct the award and all petitioners and respondents have been given an opportunity to show why the award should not be corrected.
1287. If the award is vacated, the court may order a rehearing before new arbitrators. If the award is vacated on the grounds set forth in subdivision (d) or (e) of § 1286.2, the court with the consent of the parties to the court proceeding may order a rehearing before the original arbitrators. If the arbitration agreement requires that the award be made within a specified period of time, the rehearing may nevertheless be held and the award made within an equal period of time beginning with the date of the order for rehearing but only if the court determines that the purpose of the time limit agreed upon by the parties to the arbitration agreement will not be frustrated by the application of this provision.
1287.2. The court shall dismiss the proceeding under this chapter as to any person named as a respondent if the court determines that such person was not bound by the arbitration award and was not a party to the arbitration.
1287.4. If an award is confirmed, judgment shall be entered in conformity therewith. The judgment so entered has the same force and effect as, and is subject to all the provisions of law relating to, a judgment in a civil action of the same jurisdictional classification; and it may be enforced like any other judgment of the court in which it is entered, in an action of the same jurisdictional classifica-tion.
1287.6. An award that has not been confirmed or vacated has the same force and effect as a contract in writing between the parties to the arbitration.
Some Info on Arbitration By Sam K. Abdulaziz, Abdulaziz, Grossbart & Rudman
SAM K. ABDULAZIZAbdulaziz, Grossbart
& Rudman
14 January 2010 The Channel Islands Clipper
Opinion
I gather that if you are reading this magazine, you are indeed a survivor of our current economic meltdown. During this melt-
down, “yours truly” had to look inside himself and evaluate what is most important in life and more importantly who is important in this blessing we know as life. Being a member of an association that prides itself on being like a family, let’s take a close look at what one definition of the word really means.
Family: A group of people who are generally not blood relatives, but who share common attitudes, interest, or goals.
With this definition in mind, I think it fair to say that CLCA is a family. It’s a group of people, who are in some instances not blood related, but do share common attitudes about our industry, interest in our environment, and share common goals to provide beauty and value to the lives of many other people in the world. Family is a unit that lends support and strength when things are going a little tough or challenging in our lives.
That said, how many family members have you called to see if they are doing OK or need some help in some small way? Sharing possible business leads, discounts on products or services, or just a plain old phone call to say, “Hi and hang in there my friend!” That small gesture means so much when sometimes you feel like the world is up against you.
Belief: Confidence in the truth, faith, existence of something not immediately susceptible to rigorous proof.
The belief in our team, whether it be our employees, our co-workers, our clients, or ourselves, should be one of our most sought after personal goals. With belief, we can move mountains and with our family believing in us, we cannot be stopped unless “we” choose to want to do so.
Strength: The quality or state of being strong; moral power firmness, or courage; something or someone that gives one strength or is a source of power or encourage-ment.
To remain strong during these times takes all of the different definitions listed above…and even more. But, the most important characteristic we should all remind ourselves of is that we are the something or someone that can be the source of another CLCA member’s power or encouragement. Don’t waste that gift.
You and I have all heard and have given the lip service of, “If there is anything I can do for you, let me know.” Yeah, right. Let’s not just give lip service, but instead…give action service. Some people really need to let their needs be known, and not try to keep a phony smile from hiding the truth that they are indeed hurting and need a little encouragement or help somehow.
This message was geared to myself and those of you that can relate to these revelations. When we talk to ourselves, we need to express positive self-talk, but we should also scold ourselves when it is necessary. This way, we can work at truly achieving balance in our lives.
Thanks to my CLCA family members who have walked the walk and not just talked the talk. Now go and have a successful New Year. – Ed
Reality Check in 2010 By Ed Wallace, Midwest Landscaping
Bill WellsRegional Sales CoordinatorCell (661) 965-2865
41120 40th Street, EastPalmdale, CA 93552
Phone (661) 274-9192Toll Free (800) 669-4763
FAX (661) 274-2168
Growers of Quality Bluegrass, Fescue and Bermuda Sod
The Channel Islands Clipper January 2010 15
Opinion
Recently, parlaying the availability of a friend’s timeshare in Maui with some excellent airfares to Hawaii, my 10-year-old
son, Joe, and I were able to spend part of his winter break in the islands. This was my first trip to Hawaii, so I tried to make up for lost time by packing as many activi-ties into the visit as possible, leaving some time for clearing my head and doing some brainstorming about this year. I won’t bore you with the details, except to say, if you’ve never been, you need to go. I understand that Hawaii is being considered for the CLCA Convention in 2011. Now, that would be a trip for which a vacation fund would be well worth starting.
And this leads me into the main subject of this message: “Take care of the pennies...and the dollars will take care of themselves.”
This tried and true saying could not be more relevant, considering today’s economic climate. Not too long ago, if I wanted to take a trip somewhere, I would just take off. Now I need to plan and save up for the same kind of trip. The rules have changed…or better stated…proper adherence to the rules (sound business and financial rules) has become mandatory if we want to survive the current financial meltdown.
Here are just a few “pennies” I plan to focus on this year, in hopes they will start bringing or saving me dollars real soon:
• Don’t play the credit card game. All you will be doing is post-poning the inevitable and compounding the problem. Fix the real problem now, as best you can. Credit cards and short-term high interest loans are not a solution. Also, the interest will just about kill you, and calls from bill collectors will finish the job. Pay your highest interest cards off first, and just keep two or three around for operating your business and for emergencies. Reduced balances = freedom ahead.
• Everybody’s hurting right now. Rather than not paying a bill, try to renegotiate the terms of the debt…at least temporarily. If you can do that with a few of those people you owe, it may give you the breathing room you need to get creative again and look for some additional income streams.
• Take more care about your investments. Don’t you wish you had some of that money right now that you sunk into that start-up
that didn’t pan out? I am really going to be careful where I invest my money this year. (If and when I have some to invest, that is.)
• Do not drop your adver-tising and marketing efforts. Be more creative with them, sure. Try asking for discounts with your advertising if you run for a longer term, or in multi publications of the same publisher. But don’t cut off the primary tool you have to bring you new customers.
• Don’t give the post office any more money than necessary. Direct mail has become very expensive because of increased postal rates. If you are still carrying a staff member who is under-utilized for part of a day, have them distribute flyers or business cards where your potential customers are. Turn every one of your employees into a marketing hero.
The bottom line: Be smarter with the money you DO have (take care of those pennies). Also, remain positive, don’t procras-tinate, stay away from negative thinking people, and become more involved in CLCA. At state and local meetings you will find valuable supplier information, legislation updates, business how-to’s, business leads …and a lot of fun…all for very little or no money. Such a deal. – Jose
‘Take Care of the Pennies…’
JOSE ROBLESOwner
Landscape Warehouse
This tried and true saying could not be more relevant, considering today’s economic climate.
4684RunwayStreetSimiValley,CA93063
(805)306-1730Fax(805)306-1731
www.rainmakers-inc.com
16 January 2010 The Channel Islands Clipper
Education
Aquascape, Inc. announces its “Creating Opportunity with Sustainable Landscapes” seminar tour scheduled to arrive in
California February 8, 2010. Focused on presenting sustainable landscape solutions, this seminar is designed to help contractors, landscape architects, engineers, city planners and conservationists to network while exploring the latest technologies and marketing prac-tices around the world-wide green movement.
Presented in tandem by Greg Wittstock, Founder and CEO of Aquascape and Ed Beaulieu, Chief Sustainability Officer for Aquascape, this highly interactive, multi-media presentation will provide attendees with the knowledge and strategy to capitalize on the sustainability movement sweeping our nation.
Conservation landscaping trends to be covered in the seminar include stormwater management, water conservation, rainwater harvesting, LED lighting, permeable pavement, high efficiency irrigation, rain gardens, native plantings and more! The goal of the seminar is to showcase existing residential and commercial green
projects while encouraging interaction among the diverse groups to undertake their own projects locally.
Through these seminars, Aquascape will launch its grass-roots “Green Community Makeover Movement,” intended to encourage and reward individual communities to do their part in greening our planet. Attendees will learn how to conduct their own campaigns from real-life examples. Other topics to be discussed include
government grants available for supporting green initiatives, along with facts and challenges facing our planet’s struggle toward sustainability.
Enrollment is limited to contractors, landscape architects, engineers, government agencies and conservation groups in order to encourage
productive networking. California tour dates and locations are as follows: 02/08/10 – San Francisco, CA, 02/09/10 – Anaheim, CA.
Cost of the one-day seminar for CLCA members is $49 (normally priced at $149). For more information and to reserve your spot, call (866) 877-6637.
Aquascape Offers ‘Creating Opportunity with Sustainable Landscapes’ Seminar • Set for San Francisco Feb. 8, Anaheim Feb. 9
Performance Nursery Now Offers Searchable Plant Database Online
Performance Nursery is pleased to introduce their newest and most exciting development and addition to their website:
the Performance Plant Database! This extensive and convenient database features high-quality photographs of all plant variet-ies carried by Performance Nursery, as well as information on anatomy, culture, and design suggestions.
Users can search for plants by name and type, further narrowing the search by selecting desired attributes, and then saving search results in a special list for easy reference and printable reports.
Visit www.performancenursery.gardenideaswest.com to view this database and start your plant search today!
President’s Message, continued from page 2
individualized training breakout sessions and returning keynote speaker Jim Pratt.
Coming Events and More…Your Board of Directors is looking forward to the coming year and the events we have in store for our members. Our next event will be our Installation Dinner at the Pierpont Inn on the 27th and we hope to see you all there. Remember, this is your Chapter and its success depends on your effort and involvement. Come on out to some events this year!
Also, new this year, we’re trying our hand at putting on our First Annual Chapter Golf Tournament. It’s set for April 16 at Sterling Hills Golf Course in Camarillo…so save the date! We are also on the prowl for sponsors and volunteers to help make it a success, so I encourage everyone to get involved. If you would like more info, contact Julio Gomez at (805) 485-2106.
Advertising is KeyAs we embark on this New Year, I want to encourage you to adver-tise in our Chapter’s Clipper magazine. Advertising in this magazine is a great way to reach out to local contractors here in the greater Ventura area and you can’t beat the exposure you get for such a reasonable price. By advertising in the magazine, you also have the opportunity to have news releases published about new products or services your company offers. Contact Chapter Editor John Hernandez at (626) 965-5015 for more information.
In closing, let me wish you all a Prosperous and Successful New Year! –Brian
The Channel Islands Clipper January 2010 17
Water Conservation
Irrigation Efficiency – Is It The System DU?In my previous article about the new Model Water Efficient Landscape Ordinance (MWELO), I answered one important ques-tion about “Irrigation Efficiency” (IE) and left a second, equally important question about IE
unanswered. Last month’s question was whether the 71% irrigation efficiency mandated in the Model Ordinance – and captured in the equation: ET Factor = Plant Factor/Irrigation Efficiency (0.7 = 0.5/.71) equivalent to the DU of the irrigation system? My answer was, and still is, “NO.” Below, I address the second question: Is the IE in the hydrozone-specific ETWU calculation the DU of the sprinkler zone? Think about it a few minutes and come up with your answer. You’ve got a 50/50 chance of being right. Got your answer? Then read on. By the way, if you want a copy of my previ-ous article, email me a request at [email protected]
MAWA vs. ETWU – A ReviewMAWA = Maximum Applied Water Allowance: The maximum amount of water, in gallons, that an irrigated landscape is allowed to use in a 12-month period. ETWU = Estimated Total Water Use: The amount of water, in gallons, that a specific hydrozone in the irrigated landscape is allowed to use in a 12-month period. The variables under our control in calculating the ETWU are: Plant Factor (plant selection), Irrigation Efficiency (sprinkler/drip selection) and the square feet of “Special Landscape Area” or SLA - landscape dedicated solely to edible plants, areas irrigated with recycled water, water features using recycled water and areas dedi-cated to active play such as parks, sports fields, golf courses, and where turf provides a playing surface. The more square feet in the landscape designated SLA, the more water you get to use because the Ordinance wants to encourage the creation of more SLA square footage.
ETWU and IEETWU = (ETo) (0.62) [ (PF x HA)/IE + SLA ]. Should we use DU for the IE? My answer is “NO” again, and here’s why. Distri-bution Uniformity (DU) is a measure of how evenly water is applied to the target landscape. I could achieve a high DU but have overspray onto the sidewalks, or high pressure misting or run times that were too long and caused runoff – all factors that would lower IE. So, even if I had a DU above 71%, these other factors would reduce my IE to levels below what is mandated by the Ordinance. That’s why the Ordinance defines IE as: the measurement of the amount of water beneficially used, divided by the amount of water applied. And why the Ordinance gives the irrigation professional some discretion in choosing the IE factor in the ETWU calcula-tion.
Until Next MonthNext month, I will discuss the two common DU measurements in our industry and argue that the IE chosen should be based on DU, plus an added adjustment factor.
MWELO 2010 is Coming – Part II By Mike Baron, Toro Company
MIKE BARONThe Toro Company
18 January 2010 The Channel Islands Clipper
Advertiser Index
Call Our Advertisers First!A-G Sod Farms ......................................................................14
All Around Landscape Supply .................................................12
Aqua Flo Supply ....................................................................... 6
Bamboo Pipeline ........................................................................ 2
Boething Treeland Farms ........................................................15
CLCA/Landscape Industry Show ........................................... 5
Coastline Equipment ...........................................Back Cover, 11
Diegaard Nurseries, Inc. .........................................................18
El Dorado Communications, Inc. ............................................. 9
Ewing Irrigation Products .............................. Inside Back Cover
Green Thumb Super Garden Centers .....................................15
Gro-Power ..............................................................................14
John Deere Landscapes ............................................................... 6
Kellogg Garden Products ........................................................... 6
Landscape Contractors Insurance Services ................................ 2
Marcia Paonessa, Bookkeeping Services....................................14
Olson Irrigation Systems ........................................................... 8
Otto & Sons Nursery ............................................................... 8
Performance Nursery ................................................................ 2
Rainmakers Irrigation Supply .................................................15
Smith Pipe & Supply ..............................................................17
Southland Sod ............................................................................ 8
Superior Sod............................................................................... 4
Village Nurseries ....................................................................... 4
Vista Professional Outdoor Lighting ......................................... 3
2010 ADVERTISING RATESAd Agencies: These Rates Are NET and PRORATED for the calendar year.
Ad Size 1 Year (12x) Business Card $420 1/4 Page black & white $9751/4 Page full color $1,2001/3 Page black & white $1,3501/3 Page full color $1,6651/2 Page black & white $1,620 1/2 Page full color $2,000 Full Page black & white $3,000 Full Page full color $3,600 Back Cover (color) $4,000
81⁄2 x11 Insert 1 mo. $295 $2,950 ($245/mo)11x17 Insert 1 mo. $375 $3,750 ($312/mo)
Ad Dimensions – Width x HeightBusiness Card 3 5/8” x 2”1/4 Page 3 5/8” x 4 5/8”1/3 Page vertical 3 5/8” x 6 5/8”1/2 Page horizontal 7 1/2” x 4 5/8” 1/2 Page vertical 3 5/8” x 9 1/2”Full Page 8 1/2” x 11” + 1/8” bleed all around
Deadline for stories and advertising materials:15th of the month prior to publication.
All advertising is to be Paid in Advance. Prorated for Year.
Technical Information: Supply ads as PDF, TIFF or JPG files (300 dpi min.) formatted for MAC or PC. Ads received outside of size requirements may be reformatted or cropped to fit as required.
REACH THE DECISION MAKERS!
The Channel Islands Clipper is published 12 times per year. It is published for The Channel Islands Chapter of the California Landscape Contractors Association by El Dorado Communications, Inc., John R. Hernandez, Editor, 19055 Abdera St., Rowland Heights, CA 91748-2202. Phone (626) 965-5015, Fax (866) 591-5093, Email [email protected].
Please send advertising materials, inserts, news releases, public service announcements, photos and other items to be published in The Channel Islands Clipper to the above address no later than the DEADLINE: 15th of the month preceding publication. All ads must be prepaid unless otherwise arranged with the Editor. Please send your checks to the Editor at 19055 Abdera St., Rowland Heights, CA 91748-2202, made payable to El Dorado Communications, Inc.
Reach the C-27 landscape contractors you are looking for in our vast service area. Advertise TODAY in The Channel Islands Clipper. Our circulation (500 printed; 1,500+ email) is one of the largest in the state!
Articles submitted are subject to approval and modification. Chapter or Editor are not liable for misprints or errors, and do not necessarily agree with opinions expressed in byline articles. Articles may be used by other CLCA chapter newsletters, giving proper credit to their source.
The Channel Islands Clipper
