Developing a Typology for Mission-Oriented Innovation Policies
312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.
-
Upload
kelton-thick -
Category
Documents
-
view
220 -
download
1
Transcript of 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.
![Page 1: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/1.jpg)
312 Developing a Mission
Developing a MissionDeveloping a Mission
The Leadership Excellence SeriesThe Leadership Excellence Series
312
![Page 2: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/2.jpg)
A Few ExamplesA Few Examples
Nike’s Mission Statement
1
To bring inspiration and innovation
to every athlete in the world. If you
have a body, you are an athlete.
![Page 3: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/3.jpg)
A Few ExamplesA Few Examples
Microsoft’s Mission Statement
2
At Microsoft, our mission and values
are to help people and businesses
throughout the world realize their
full potential.
![Page 4: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/4.jpg)
A Few ExamplesA Few Examples
The Toastmasters Club Mission
3
The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop communication and leadership skills, which in turn foster self-confidence and personal growth.
![Page 5: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/5.jpg)
Mission vs. VisionMission vs. Vision
A mission explains how
the organization will achieve the vision.
4
A vision is a mental picture of what the organization aspires to be.
![Page 6: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/6.jpg)
Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is:
A foundation
It explains:
• The purpose of your organization.
• How it daily serves its clients.
5
![Page 7: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/7.jpg)
Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is:
It describes:
• Primary products and services.
• A distinctive competitive advantage.
• An overall strategy for long-term success.
Reflects the expected level of excellence.
6
![Page 8: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/8.jpg)
Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is not:
Not detailed.
Not narrow in its scope.
7
![Page 9: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/9.jpg)
Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it does:
It may determine:
• The competitive environment. • How resources will be allocated. • How many team members are needed.
8
![Page 10: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/10.jpg)
Creating Your Mission StatementCreating Your Mission Statement
Conduct a brainstorming meeting to involve others.
Write down your organization’s:
• Values • Beliefs • Goals
9
![Page 11: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/11.jpg)
Creating Your Mission StatementCreating Your Mission Statement
Prioritize each value, belief and goal.
Write a draft of your mission statement.
10
![Page 12: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/12.jpg)
Creating Your Mission StatementCreating Your Mission Statement
Ask after each draft:
11
• Does this mission clearly depict what the organization values and believes?
• Does this mission portray the goals of the organization?
• Does this mission cause those involved with the organization to positively act?
![Page 13: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/13.jpg)
Communicating the MissionCommunicating the Mission
Put it in writing. Talk about the mission all
the time. Explain the benefits. Be enthusiastic about the
mission. Describe how specific activities
achieve the mission.
12
![Page 14: 312 Developing a Mission Developing a Mission The Leadership Excellence Series 312.](https://reader034.fdocuments.in/reader034/viewer/2022052509/56649c6f5503460f9492173f/html5/thumbnails/14.jpg)
ConclusionConclusion
“Reduce your plan to writing. The moment you complete this you will have definitely given concrete form to the intangible desire.”
– Napoleon Hill
13