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Real-Time “Business Awesome” from Data-Informed Customer Engagement Scott Stratten President of Un-Marketing, Author, “The Book of Business Awesome” and “ UnMarketing”
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Transcript of 311323
Real-Time “Business Awesome”
from Data-Informed Customer
Engagement
Scott Stratten
President of Un-Marketing,
Author, “The Book of Business Awesome” and “UnMarketing”
Scott Stratten
• Expertise: viral, social, authentic marketing (“unmarketing”)
• Experience working with industry leaders, global brands.
• Top 5 social media influencers in the world (Forbes.com)
• >60 million views of clients’ viral videos.
• Over 130,000 Twitter followers,
Twitter: #DMA2012 @unmarketing
A word about SAS • Enabling “Business Awesome” with business analytics
since 1976.
• Optimization ♦ Real Time Decisioning ♦ Marketing Automation
Customer Experience Analytics ♦ Social Media Analytics
• 90 of the top 100 companies on FORTUNE Global 500® use SAS®
Proud sponsor of Scott Stratten at DMA 2012
• $2.73 Billion annual revenue (2011)
• World’s largest independent software vendor.
• Fortune magazine #1 place to work in 2010 and 2011.
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
&
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Marketing Is Not A Task
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Static Or
Ecstatic
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Data Is Dangerous (and Powerful)
Twitter: #DMA2012 @unmarketing
Social Media Success Doesn’t Exist
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
75% replies
Twitter: #DMA2012 @unmarketing
Talking Is In Real-Time
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
Twitter: #DMA2012 @unmarketing
