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COMPANY STRATEGIC ANALYSIS

COVER PAGE

BAHEEHR UNIVERSITYSOCIAL SCIENCES INSTITUTE

BUS 5103 STRATEGIC MANAGEMENT COURSECOMPANY STRATEGIC ANALYSIS

COMPANY ANALYZED

STUDENT NAME

STUDENT NUMBER

DELIVERY DATE

Write you answers under each title. You can expand the space as much as you wish.

CONTENTS

Student Name & Last name: Murat Erdem

School Number: 842761

Company Name: Toyota Motor Corporation

Year of Establishment: The company was established in 1937 by Kiichiro Toyoda.

Scope of ActivitiesToyotas main activities are are automobile and motorcycle production. The companyhas also non-automobile activities about housing,finance,information technologysystems, marine and biotechnology.

Brand namesToyota Motor Corporations main brand is Toyota. Toyota is a well known brand allover the world and has a high market share. The other well known brands of

company are Lexus, Hino and Daihatsu.

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The technology level in Toyota manufacturing systems is the leading technology inautomobile sector. Toyota listed as the third most innovative company in2009(businessweek) and prove the high level of technology. Lean manufacturesystem, JIT(Just in Time) production and the most respectable car of Toyota, Linus,are the most important technological advantages of Toyota. The firm philosophy,

kaizen, is also gives clues about the importance of technology for Toyota company.Kaizen refers to a philosophy or practices that focus upon continuous improvement ofprocesses in manufacturing, engineering, supporting business processes, andmanagement. Kaizen aims to achieve continuous improvement in a company and allemployees involved in this progress. Toyota is the most known company that has ahuge success with kaizen system.

Competitive Advantages

1. Competitive advantages?2. Are competitive advantages sustainable? Enduring? Imitable?Sirketteki anlayistan , cost azaltmasindan uretim sisteminden musteri ile bagi iyikurdugundan bahset

Ways of achieving competitive advantageKurulu hangi stnlk salama yollarn izlemitir?

1. Cost Leadership?2. Product Differentiation?3. Focus?4. Quick Response?

5. Internal Research and Development?6. Concentric diversification?(bulamadim)7. Unrelated diversification?8. Vertical integration?9. Horizontal Integration?(bulamadim)10. Flexibility?

InnovationsThe production systems of Toyota is the pioneer in manufacturing processes. Thelean manufacturing system, JIT and kaizen philosophy contributes Toyota to take thethird place in the most innovative companies list. The lean manufacturing(devami

word dosyasinda)

CertificationAny certification in ISO 9000, ISO 14000, ISO 22000, ISO 10001, OHSAS 18000?

AlliancesWhat type of strategic cooperation is used historically and currently?

1. Strategic Alliances2. Acquisitions3. Mergers

4. Joint ventures5. License Agreements

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6. Management Agreements7. Franchising Activities8. Others

Management & Organizational Strategies

1. Any changes in organizational structure? Delayering, etc.2. Any Business Process Reengineering and process improvements?3. Focus efforts on which core competencies?4. Any productivity increases? In which areas?5. Any radical changes in inputs? Which?6. Any opportunitism enacted (other than fraud)?7. Any changes in basic performance measures and metrics?

Corporate Governance

Which methods are used?

AcknowledgementI conducted this study - research on my own using the below cited sources. I have not received any help in preparation of thecontents from other individuals and or professional organizations. I have not partially or fully submitted this assignment to anyother class or instructor.

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References