300 Seconds Brighton - Genuine Fake Watches by Caz Yetman
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Transcript of 300 Seconds Brighton - Genuine Fake Watches by Caz Yetman
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Genuine Fake Watches
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Why
How
What
Starting with why
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Companies with an authentic purpose do 1025% better than the
S&P 500 -- Firms of Endearment
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What you DO and SAY
=
What you actually BELIEVE
AUTHENTICITY
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DEFINE DEFINE
“Buy a HALF-GALLON of soda – with 800 calories from 56 SPOONFULS OF SUGAR – for $2.99 and a buck goes to juvenile Diabetes Research Foundation”
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What if …
• Barclays: Helping people achieve their ambitions – in the right way
• Starbucks: To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time
• Nestlé: To achieve a profitable business as well as balance the needs of the employees and communities we share
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From this…
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To this…
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