30 Social Media Tools and How to use them
-
Upload
nordicclick-interactive -
Category
Technology
-
view
954 -
download
1
description
Transcript of 30 Social Media Tools and How to use them
![Page 1: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/1.jpg)
30 Social Media Tools
Adam ProehlManaging Partner, NordicClick Interactive@adamproehl
and how to use them
6/23/2011
![Page 2: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/2.jpg)
About Me
• 14 years of online marketing experience
• Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis
• Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA
• All around “Data Driven Kinda Guy”
• Unapologetic Viking Fan (glutton for punishment)
![Page 3: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/3.jpg)
Agenda
• 30 Social Media Tools
• 28 free & 2 cheap (several are “freemium” model)
• How they may apply to your business
![Page 4: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/4.jpg)
Notes
• A gazillion social media tools out there
• They come and go
• No ONE tool does all
• They’re only as good as the user and what you expect to get out of them
![Page 5: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/5.jpg)
Uses for these tools
Customer Engagement & Support
Engaging Key Influencers
Measurements
Topics & Brands
![Page 6: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/6.jpg)
Customer Support Tools
![Page 7: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/7.jpg)
Customer Support Tools
Large companies leveraging their online community to improve Customer Service:
2010............................................5%
2012………………………………30%
Source: Gartner, IncFebruary 2011
![Page 8: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/8.jpg)
Customer Support ToolsExample: GoMockingbird
Description:
• Small Shop (2)
• No big support budgets
• They code
![Page 9: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/9.jpg)
Customer Support Tools
#1: Cheap Tool: UserVoice
Crowdsource market research
Price: Starting at $15/mo
www.uservoice.com
Service & support
![Page 10: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/10.jpg)
Customer Support Tools
#2: Customer Support Tool: Get Satisfaction
www.getsatisfaction.com
• Moderator capabilities
• Google Analytics Integration
• 3rd Party Logins
Price: Starts free; $19/mo for cool stuff
![Page 11: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/11.jpg)
Customer Support Example: AT&T
![Page 12: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/12.jpg)
Customer Support Tools
Applications:
• Delivery Services• Utilities• Franchises• Chains (retail, food,
etc)• Service Industries
www.geotwt.com
#3: Free Tool: GeoTwt.com
![Page 13: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/13.jpg)
Engaging Influencers
13
• Finding
• Reaching
• Influencing
![Page 14: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/14.jpg)
The Keys– Who influences the influencer?
– Whose message is he/she spreading now?
– Who is the he/she influencing?
– Degrees of separation between you and the influencer
– May first have to go through others
14
Engaging Influencers
![Page 15: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/15.jpg)
15
#4 Free Tool: Followerwonk
Engaging Influencers
www.followerwonk.com
• Keywords• Twitter Users
• Name• Location
• Bio• Level of Influence
![Page 16: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/16.jpg)
16
#5 Free Tool: Foller
• User Info
• Topics
• Hashtags
• Mentions
• Geography
Engaging Influencers
www.foller.me
![Page 17: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/17.jpg)
#6 Free Tool: Mentionmap
17http://apps.asterisq.com/mentionmap
Engaging Influencers
![Page 18: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/18.jpg)
#7 Free Tool: Retweetrank
Engaging Influencers
www.retweetrank.com
Simple Premise:
Who’s likely to get retweeted
![Page 19: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/19.jpg)
#8 Free Tool: TweetReach
Engaging Influencers
www.tweetreach.com
Simple Premise:
How far will a tweet from this user go?
Free for last 50 tweets
![Page 20: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/20.jpg)
#9 Free Tool: KLOUT
Engaging Influencers
www.klout.com
Simple Premise:
• Scoring Algorithm
• Topics
![Page 21: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/21.jpg)
Measurements
![Page 22: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/22.jpg)
Measurements
Applications• Reputation Monitoring
• Competitive Analysis
• Traffic Sources
• Share metrics
• Broadcast effectiveness
• Integrated marketing metrics
![Page 23: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/23.jpg)
• Shorten URL (bit.ly, ow.ly, etc)
• Make it trackable in GoogleAnalytics
• All in one interface from a • Firefox sidebar
#10 Free Tool: Snip-n-Tag
Measurements
![Page 24: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/24.jpg)
Measurements
• Quick Snapshot
• Accuracy so-so
• Manual Review
• Good Starting Point
http://twittersentiment.appspot.com
#11 Free Tool: Twitter Sentiment
![Page 25: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/25.jpg)
Measurements
• Engagement Comparisons Chart
• Audience / Link Metrics
• Free & Paid Edition
www.backtype.com
#12 Free Tool: Backtype
![Page 26: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/26.jpg)
Measurements
• Metrics
• Multiple Platforms
• Keywords
• Hashtags
• Users
www.socialmention.com
#13 Free Tool: Social Mention
![Page 27: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/27.jpg)
Measurements
• SEO
• Social
• General Website Measurements
• Competitive Comparisons
www.websitegrader.com
#14 Free Tool: Website Grader
![Page 28: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/28.jpg)
Measurements
• Social Stats
• Integrations (Analytics, CRM, email, etc)
• Dashboard Data
www.metricly.com
#15 Free Tool: Metricly
![Page 29: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/29.jpg)
Topics & Brands
![Page 30: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/30.jpg)
Topics & Brands
ApplicationsMonitoring
Competitive Analysis
Research
Broadcast effectiveness
Alerts
![Page 31: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/31.jpg)
#16 Free Tool: Hashtags.org
• Track volume & trends
• Charts
• List of Tweets & Users
www.hashtags.org
Topics & Brands
![Page 32: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/32.jpg)
• Search Multiple platforms
• Narrow/Filter by platform
www.whostalkin.com
#17 Free Tool: Who’s Talkin
Topics & Brands
![Page 33: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/33.jpg)
Topics & Brands
• Searches posts for keywords
• Check your privacy settings!
• Great info for a quick pulse
www.openbook.org
#18 Free Tool: Open Book
![Page 34: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/34.jpg)
Topics & Brands
• Create your own monitoring columns
• Hashtags
• Keywords
• Easy Setup – No account
• Geo settings
www.monitter.com
#19 Free Tool: Monitter
![Page 35: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/35.jpg)
www.trendistic.com
• Keyword
• Hashtag
• 1, 7, 30 days
• Current Tweets
#20 Free Tool: Trendistic
Topics & Brands
![Page 36: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/36.jpg)
Topics & Brands
• Facebook & Twitter
• Streaming
• Keyword
• Hashtag
www.kurrently.com
#21 Free Tool: Kurrently
![Page 37: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/37.jpg)
Topics & Brands
Get Regular email updates on a keyword, hashtag, or user
www.twilert.com
#22 Free Tool: twilert
![Page 38: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/38.jpg)
Topics & Brands
www.tweetbeep.com
#23 Free Tool: TweetBeep
• Email Updates
• Free for basic
• $20/mo premium
• Great for Reputation Management
![Page 39: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/39.jpg)
Topics & Brands
• Pulls from multiple sources
• Creates quick snapshot dashboard
#24 Free Tool: Addict-o-matic
www.addictomatic.com
![Page 40: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/40.jpg)
Topics & Brands
• Search & Filter Multiple Networks
http://48ers.com
#25 Free Tool: 48ers
![Page 41: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/41.jpg)
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
www.keotag.com
#26 Free Tool: Keotag
![Page 42: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/42.jpg)
Topics & Brands
• Multiple Platforms
• Keywords
• Hashtags
• Clean Display
www.socialseek.com
#27 Free Tool: SocialSeek
![Page 43: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/43.jpg)
Topics & Brands
• News
• Keywords
• Clean Display
www.twazzup.com
#28 Free Tool: twazzup
![Page 44: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/44.jpg)
Topics & Brands
• Images• Videos• Blogs• Twitter• Slideshare
www.prmetrics.com
#29 Free Tool: PR Metrics
![Page 45: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/45.jpg)
Topics & Brands
• Current Tweets mentioning a brand
• Competitive Snapshot
• Real-Time Stream
www.tweetactive.com
#30 Free Tool: TweetActive
![Page 46: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/46.jpg)
Takeaway Points
• Many, many, many tools out there
• Impossible for any one tool to do everything
• Understand your business objectives and pick the right tool (paid or free)
![Page 47: 30 Social Media Tools and How to use them](https://reader035.fdocuments.in/reader035/viewer/2022070304/54bd81834a795943698b467d/html5/thumbnails/47.jpg)
Thank You
Adam ProehlManaging Partner, NordicClick Interactive
[email protected]@adamproehlwww.linkedin.com/in/adamproehl
30 Social Media Tools