30 Second Elevator Pitch - Concrete Pipe Second Elevat… · Other ways to use your pitch • Email...
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www.concrete-pipe.org What do YOU do? 30 Second Elevator Pitch 2011 ACPA Pipe School
Transcript of 30 Second Elevator Pitch - Concrete Pipe Second Elevat… · Other ways to use your pitch • Email...
www.concrete-pipe.org
What do YOU do?
30 Second Elevator Pitch
2011 ACPA Pipe School
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“How would you explain yourbusiness and make a sale if fateplaced you in an elevator withyour dream prospect and you onlyhad the time it takes to get fromthe top of the building to thebottom?”
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• The average person loses interest inabout 30 seconds…
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• What you really want is for the
person to ask:
“How do you do that?”
or
“Wow, I’d like to see!”
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• How do we do that?
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Make a good impression
• First introductions will beremembered
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Concise
• Should take no longer than 30seconds
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Clear
• Use language everyone understands
• Do not use fancy words or industryspecific terms
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Powerful
• Words that are strong and grabattention
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Visual
• Words that create a visual image inyour listener’s mind
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Tell a story
• A short story
• Solve a problem
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Target the audience
• Different audiences may require adifferent pitch
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Stand apart from others
• What makes your story unique?
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Have a hook
• How do you engage the audience?
• Why should they care?
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Goal oriented
• Must have a call to action
• What are you trying to accomplish?
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Sound natural
• Must sound like normal conversation
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Audience
• Technical (Engineers)
• Administrators (DOT, Municipalities)
• Politicians
• General Public
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Audience
• What are problems?
• How do we solve them?
• What is unique?
• Why should they care?
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Crafting your pitch
• Get as many ideas as possible
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Crafting your pitch
• Write a story that illustrates what youdo
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Crafting your pitch
• Write down your objective or goal
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Crafting your pitch
• Write 10 – 20 action statements
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Crafting your pitch
• Record yourself
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Crafting your pitch
• Put it away and come back to it later
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Crafting your pitch
• Write down several versions
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Crafting your pitch
• Record and edit
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Crafting your pitch
• Get feedback from others
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Crafting your pitch
• Memorize it
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Crafting your pitch
• Constantly update it
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Crafting a pitch
• Get as many ideas as possible
• Tell a story
• What do you do?
• Solve a problem
• What is objective or goal?
• Action statements
• Visual and powerful words
• Clear and concise
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Other ways to use your pitch
• Email signature line
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Other ways to use your pitch
• Website welcome / about page
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Other ways to use your pitch
• Back of business card
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Other ways to use your pitch
• Online networking profiles
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Other ways to use your pitch
• Marketing pieces
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Other ways to use your pitch
• Outgoing voicemail message
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Other ways to use your pitch
• Introductory letters / phone calls
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References & Resources
• www.dumblittleman.com
• www.fastcompany.com
• www.nfib.com
• www.microsoft.com/smallbusiness
• www.businessweek.com
• www.forbes.com
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