30+ email writing tips for bulk newsletters
Transcript of 30+ email writing tips for bulk newsletters
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30+ email writing tips for Bulk emails.
A collection of tips compiled from insights by today’s top email marketers
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Improve your mailing list quality
Just because it’s big, doesn’t mean it’s good.
Theme #1
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Use a double opt-in
“Thanks for signing up to receive our weekly newsletter! Please confirm your email address”
Bulk
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Segment your mailing list
Personalize content by interests, hobbies, carreers and user behaviour.
TransactionalBulk
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Keep that list freshHi John! I’ve noticed that you haven’t read our
emails recently. If you’re still enjoying being a part of this mailing list, click to confirm your
subscription…
Bulk
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Focus on your subject line
Your subject line is the most important written piece of your email.
Theme #2
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Make your subject line relevant and enticing
Take your time when writing a subject line - it’s the first thing that your readers will see...
TransactionalColdBulk
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Test out different formats
Figure out which format your market likes best.
TransactionalColdBulk
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Try varying lengths of subject lines
Different lengths of subject lines will also suit various emails differently.
TransactionalColdBulk
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Try the casual approach
If your subject line is casual and personalized, your readers will be more likely to open your emails.
TransactionalColdBulk
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Use sentence case
Using sentence case in your subject lines makes them look friendlier and less formal.
TransactionalColdBulk
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Write great content
If your reader is impressed by your subject line, the content had better not disappoint them.
Theme #3
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Quality over quantity
If the content of your email is worth reading, your readers will want to hear from you in future.
Bulk
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Have you seen the original guide where these tips are described in more detail? And the samples?
See it now: www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
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Make a good first impression!
When somebody signs up to join your mailing list, make sure that they receive your best content
straight away.
ColdBulk
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Offer real value in every email that you send
Useful tips and tricks, discounts for products, fascinating facts, etc.
Bulk
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Use the open loop technique“One tip in particular has changed the way that I
advertise my business completely… But this newsletter is getting too long now, so I'll have to
tell you about it tomorrow instead.”
Bulk
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Be consistent
Wherever possible, use similar layouts and color-schemes.
TransactionalBulk
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Don't let your emails get boring
Add some comic relief to the end of your email, after the important information has been seen.
TransactionalBulk
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Your writing style
How you write your content is just as important as what you write about.
Theme #4
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Write as if you are speaking to one person
Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'.
TransactionalColdBulk
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Play to your readers' curiosity
“I didn't know that we'd be filming last week, so I was wearing my old crocs during filming… Please
don't laugh when you watch the video!”
Bulk
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Close with a question
Cold
“I've noticed you don't have a Live Chat box on your site - is this something you've
considered before?”
Bulk
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Have a clear Call to Action
For the most part, an email without a Call to Action is a waste of time.
TransactionalColdBulk
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Use your P.S. wisely!Most readers start by reading the subject line, and
then skip to the bottom of your email, reading the P.S.
TransactionalColdBulk
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Put all of your contact info into your signature
Cold
Just not your email address!
Bulk
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Include a small image in your signature
Cold
The best images to use would be your company logo, or a small profile shot of you.
Bulk
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Have you seen the original guide where these tips are described in more detail? And the samples?
See it now: www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
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Personalization
Personalized mails have a 29% higher open rate and 41% unique click-through rate.
Theme #5
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Use their name!
Instead of starting an email with 'Hello', why not try 'Hello, John!'
TransactionalColdBulk
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Put yourself in your readers' shoes
Cold
Try to avoid using 'I, we and me' too often, and focus on using 'you and your' instead.
Bulk
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Practical tips
In order to get accurate open rate results, there are a few things on the technical side
that can help you out.
Theme #6
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Send emails from a personal email address
Cold
Hubspot sent emails from 'Hubspot' (0.73% Click Through Rate) vs 'Maggie Georgieva, Hubspot'
(0.96% Click Through Rate).
Bulk
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Avoid spam filtersAvoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time
only' and 'They're just giving it away'.
TransactionalColdBulk
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Optimize emails for mobileOver half of all emails are opened on mobile
devices.
TransactionalColdBulk
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Include alt. text or a web copy link
Many of the services that track email open rates rely on images loading for them to know if the
email is opened or not.
Bulk
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Make sure that they know they can reply
“P.S. You can reply directly to this email if you'd like to get in touch.”
TransactionalBulk
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Resend unopened emails
Cold
Resending unopened emails has a chance to improve their open rates by about 50%!
Bulk
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A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which
variations come out on top.
TransactionalColdBulk
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Timing & scheduling
Emailing people at appropriate times and scheduling emails to go out at a comfortable
pace plays a big role in getting your emails opened and read.
Theme #7
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Timing is everything
Cold
Multiple studies show that the best time to send email is Tuesday at 10am.
Bulk
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Stick to a consistent schedule with your emails
Cold
Offer your readers the opportunity to change the frequency at which they receive emails.
Bulk
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Have you seen the original guide where these tips are described in more detail? And the samples?
See it now: www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.