30 Digital Marketing Metrics You Need to Track
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30 Digital Marketing Metrics You Need to Track October 19, 2013 Rhea Drysdale | @Rhea
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Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing online. So, you created a website, started a blog, registered your social media profiles, and claimed your local listings. Was it worth it? How do you know? If you outsourced the work, what's the ROI? Is that work helping or even hurting your online presence? In this session, Rhea Drysdale, CEO at Outspoken Media, will arm you with the performance metrics you need to be tracking to measure the success of your organic marketing efforts. About our Speaker: Rhea Drysdale is the CEO of Outspoken Media, Inc., an Internet marketing company that specializes in organic link development, online reputation management, and search engine optimization. She works closely with her team to help grow, protect, and manage their client's brands online. Rhea speaks nationally at events like Pubcon, Search Marketing Expo, MozCon, SearchLove, and Search Engine Strategies. Rhea's expertise has been featured on CNN.com, in the Wall Street Journal, and in numerous publications on online reputation management and search engine optimization.
Transcript of 30 Digital Marketing Metrics You Need to Track
30 Digital Marketing Metrics
You Need to Track
October 19, 2013 Rhea Drysdale | @Rhea
2
Rhea Drysdale, CEOOutspoken Media, Inc.Troy, NY
@Rhea | @outspokenmediahttp://outspokenmedia.com/
BUSINESS GOALS
Conversions
1
5
Trends
2
7
What happened?
8
9
What happened?
10
Revenue
3
17
It’s Nov 19th
Expenses
4
19
It’s Nov 19th
ROI
5
21
(gain-cost)cost
x 100
22
($75,000-$25,000)$25,000
x 100
23
200%
ROI
BUSINESS DEVELOPMEN
T
Pipeline Value
6
12
13
Close Rate(then calculate
qualified leads and sources)
7
15
TECHNICAL
Site Errors
8
Page Speed
9
SEO & Social
Domain Authority
10
31
Rankings
11
NOT DEAD!
34
Meet the Blogger Quality Matrix
Relevance
12
36
Relevant Less relevantVery relevant
Backlinks
13
38
Social Engagement
14
40
Referrals
15
42
TextMozinar
Re-brand
CONTENT
Indexed Pages
16
45
46
Over-indexedin Bing
Blocked Pages
17
48
Are you blocking the rightcontent?
Top Landing Pages
(that convert)
18
50
High bounce rate, high conversions--we should work on that!
51
Solve for (not provided);focus on landing pages that convert for relevant keywords that rank
Content Quality
19
53
Doh!
Data are not created equal
Organic Visits
20
56
Meh!
Organic Visits to
Core Pages
21
58
Woohoo!
USER BEHAVIOR
Browsing Experience
22
62
Desktop vs Mobile vs
Tablet
23
64
We needed a mobile solution yesterday!
Specific devices
24
66
QUALITY ASSURANCE
Early indicators
70
Track what matters the MOST!
59
71
Late indicators
Messages
25
Listen up!
Backlinks to your site
26
This is fishy.
Anchor text
27
So natural!
Manual actions
28
80
Ut oh!
Algorithm impact
29
83
82
What do you need to track?
30
