30 days to sell - Convert trial users to customers - 2 book chapters
37
-
Upload
alan-orourke -
Category
Business
-
view
589 -
download
3
description
http://www.30daystosell.com/ Turn users from try to buy! You have 30 days to activate a user to a paying customer. The clock is ticking. What will you do? This two chapter sample of the book looks at the email activation campaigns and strategies companies use to convert trial users to customers in the vital 30 days after sign-up. Activation is the critical link between acquisition and revenue ==== What you will learn with this Book ==== Full page examples of every email used to convert a user, with the key call to action. Learn how the leading web companies activate users with email. This book is the A(activation) in Aarrr from Start-up metrics for pirates Easy visual reference map to understand what messages get sent at just the right time. The key activation metric - What is the one activity in your product and service that immediately hooks a user. ==== Who should read this book? ==== Entrepreneurs - who looking for ideas and strategies employed by successful companies to grow. Marketers - looking at conversion optimization and to automate the sign up funnel and email workflow of their company. Growth hackers & Product managers - focusing on product activation for first time users using post registration emails. Designers - looking for email inspiration with strong calls to action. Lead generators - Looking to convert the leads to paying customers ==== Examples ===== Software companies, Software as a service, Retail, E-Commerce ==== Review for the book ===== “So many books on marketing focus on customer acquisition. This book however focuses on customer *activation* as the necessary precursor before any customer will part with their cash for your products. This book is purely focused on practical examples of useful stuff you can put into action in just about any business using email to market to customers. If you can improve your conversion by just 1% you have covered the cost of the book several times over. Lastly, you're not going to need 2 months to wade through this - it's a quick read with really practical guides on stuff you can implement tomorrow. I highly recommend picking up a copy.” - Eoghan Jennings, Startup Bootcamp By Alan O'Rourke
Transcript of 30 days to sell - Convert trial users to customers - 2 book chapters
“Over the next six weeks
I am going to send you
exactly three emails.
That’s it. I just want to
help you learn a bit more
about FogBugz.”
“Hello Alan
I’m Little MOO - the bit of
software that will be managing
your order with moo.com. It
will shortly be sent to Big
MOO, our print machine who
will print it for you in the
next few days. I’ll let you
know when it’s done and on its
way to you.
Thanks,
Little MOO, Print Robot”
![Drake-produced PDF...[ ] [ ] Did you sell an existing business, rental property, or other property during the year? [ ] [ ] Did you purchase any business assets or convert any assets](https://static.fdocuments.in/doc/165x107/5f445f0e25dc641208627def/drake-produced-pdf-did-you-sell-an-existing-business-rental-property.jpg)
