30 days of social media marketing - The Digital Imaging Show Birmingham 2014
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Transcript of 30 days of social media marketing - The Digital Imaging Show Birmingham 2014
How to Make Friends & Influence People
{30 days of Social media marketing}
@memorygate #DIGSHOW2014
The bit about me
@memorygate
#DIGSHOW2014
I Shoot Babies [mostly]
Keen Blogger
Studio in South Wimbledon in a Soft-Play Centre
What has been going on?
Google+ is dying or rather Google is slowly killing it.
You no longer get a Google+ account when you sign up for GMail
G+ Photos and hangout separated
Authorship markup is no longer supported in web search
@memorygate #DIGSHOW2014
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.
@memorygate #DIGSHOW2014
To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
@memorygate #DIGSHOW2014
Noone see my stuff
Facebook tells us that the average user would see 1,500 stories in a given day. Facebook’s algorithms bring that number down to a more manageable 300.
50% of Page have been acquired via a like gate
@memorygate #DIGSHOW2014
the average page only reaches 7% of its fans daily
Facebook has claimed that Facebook pages reach 16-17% of their fans on average
More about that later......
@memorygate #DIGSHOW2014
What are we trying to achieve?
More £££
This can be achieved in a few ways
Better paying clients
Returning clients - a returning client is much cheaper than a new one
@memorygate #DIGSHOW2014
What are we trying to achieve?
Some people of course are after Fame
....or is it Authority?
Authority is far more valuable than popularity
@memorygate #DIGSHOW2014
AuthorityAuthority ranks you higher in Google
Authority gets better clients
Authority lets you put your prices up
Authority allows you to work less but requires more work to achieve.
Authority gets you free shit
Authority requires hard work and needs to be earned. There are no shortcuts.
@memorygate #DIGSHOW2014
How do I get more……likes
What is the value of a like anyway?
It's an indicator. If you cheat people into a like then it's not useful to anyone.
Authority is far more valuable than popularity
@memorygate #DIGSHOW2014
How to get more real likes
The easiest and quickest way is to be an awesome photographer and let people know how awesome you are.
"Your story feeds your community" Zack Arias
"Be truthful and tell your story"
@memorygate #DIGSHOW2014
My Story(The last 30 days)
@memorygate #DIGSHOW2014
Day 1 - Goals
Increase our exposure to followers / fans
Increase average amount of weekly bookings
Learn, share and experience more.
@memorygate #DIGSHOW2014
Day 1 - Target audience
Increase our exposure - Parents, engaged couples, industry specific businesses, photographers
Increase booking - Parents, engaged couples
Learn, share - Photographers, marketers, industry specific businesses
@memorygate #DIGSHOW2014
Day 1 - What problems am trying to solve?
Parents - educate and amuse
industry specific businesses - Amuse, promote and educate
Photographers - educate and amuse
Marketers - educate and promote
Engaged Couples - educate and amuse
@memorygate #DIGSHOW2014
Day 1 - Voice - who am I?
Baby photographer
1st time dad
Marketer
Business owner
Wedding photographer
@memorygate #DIGSHOW2014
Day 1 - what is my story?
Being a new dad
Being a baby photographer
Being a photography business owner
@memorygate #DIGSHOW2014
Day 1 - Interests Parenting
Babies
Photography
Business
Social Media
Marketing
Weddings
@memorygate #DIGSHOW2014
Day 1 - Tone
@memorygate #DIGSHOW2014
http://www.wordle.net
Day 1 - Social networks
Parents - Facebook, Twitter, Instagram, Pinterest
Engaged couples - Facebook, Twitter, Instagram, Pinterest
Photographers - Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn
industry specific businesses - Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn
Marketers - Facebook, Twitter, Google+, Pinterest, LinkedIn
@memorygate #DIGSHOW2014
Day 1 Where I began 5th Oct
7am Facebook - 697 Page Fans
Twitter - 3248 followers
Instagram - 351 followers
Google+ - 583 followers
Pinterest - 338
LinkedIn 323@memorygate #DIGSHOW2014
Day 2 - The morning feed
Facebook - check updates - respond
Twitter - check updates - Follow interesting / relevant new followers - follow a couple of related followers and send a couple of RTs if interesting
Instagram check updates - check feed- like interesting photos. Follow interesting / relevant new followers and people that like my photos
Pinterest - check updates - follow interest boards from new followers. Check feed, Pin interesting pictures
Google+ - check updates - check feed - like share and comment interesting content - comment and share Daily page update - find new followers - follow 4 or 5 active users
@memorygate #DIGSHOW2014
Day 2
Did the same at 1pm
Posted pictures at FB and Instagram
Repeated in the evening
Shared Instagram Image later in the day - at least 1 new Instagram follower came from Facebook
@memorygate #DIGSHOW2014
Day 3
Did the morning feed check-ins and shares
Tagged and followed new person mentioned in one of the articles I shared
@memorygate #DIGSHOW2014
Day 3 Instagram IdeaPicked out 7 newborn pictures I took of my daughter
Schedule Instagram posts using Latergram
http://top-hashtags.com/
#newborn #newbornweek #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #cutestbaby #oneweekold #sleepy
@memorygate #DIGSHOW2014
Day 4
Did the morning feed check-ins and shares
Posted first Instagram photo via my iPad
Shared a couple of pictures on our Facebook Page in the day
Set-up Buffer for FB Page posting 7:30pm
@memorygate #DIGSHOW2014
Day 4
Buffered the last couple of days of Instagram pictures to post on FB and twitter
@memorygate #DIGSHOW2014
Day 4 - Finding content
Started to use http://feedly.com/
Before I used the OLD Reader and FeeddlerPro - but this is better - imported opal file from The Old Reader
Feed categories - Marketing - photography - Mummy blogs - wedding photographers - portrait photographers - wedding blogs
@memorygate #DIGSHOW2014
Day 5Did the morning feed check-ins and shares
Posted first Instagram photo via my iPad
Scheduled preview image posted on Facebook in the morning
@memorygate #DIGSHOW2014
Day 5 - The HootSuite Scheduling table
@memorygate #DIGSHOW2014
Each blog post is tweeted once a day for 7 daysThe URL is the same but the
text and time of day are always
different
Day 6
@memorygate #DIGSHOW2014
Morning Feed check-insInstagram postThe limits of free Buffer - 10 links in the Buffer at a timeUsing HootSuite for sharing additional links from FeedlyIn HootSuite - Auto schedule settings - limit sends to twice a day between 7am and 9pm - HootSuite picks the best times.On the iPad - Instal the Hootlet app to Safari
In Feedly - No integration like BufferOpen interesting links in Safari and click the Hootlet tab - set to auto schedule
Day 6 Marketing day!
@memorygate #DIGSHOW2014
Create and schedule blog posts for the week - these will be shared next weekCreated email campaign based on an email offer from a supplier
Day 6 Marketing day!
@memorygate #DIGSHOW2014
Create and send out a direct mail campaignSent 500+ letters Create a Facebook offer the same as the direct mail campaign
Day 7
@memorygate #DIGSHOW2014
• Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of imagesFollowed people who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn Instagram - Searched for local hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a selfie and posted it......just to break up my feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at Eddie Catz or London Mums blog next week.
Day 8
@memorygate #DIGSHOW2014
• Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for those that weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet bloggers Twitter lists
Day 9
@memorygate #DIGSHOW2014
• Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members
Day 9 Social Bro
@memorygate #DIGSHOW2014
People to follow
based on the
search term
“newborn”
Day 9 Social Bro
@memorygate #DIGSHOW2014
People to follow
based on the
search term
“newborn”
Day 9 last Facebook paid Campaign results
@memorygate #DIGSHOW2014
• Spent £20 over 2 daysTotal reach 968Offers Claimed 33
Day 10Semi rest day
@memorygate #DIGSHOW2014
• Still tweeting and sharing lots via HootSuite Daily check-insGoogle+ - followed a few people invited to the next event on my calendar - this event
Day 11Prep day
@memorygate #DIGSHOW2014
• Sunday - check-ins later in the day - from the studio rather than iPad Instagram sharing - new plan for the week - 7am and 7pm share schedule edited 14 images ready to postUpdated hashtags
• #newborn #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #macro #macrophotography
Day 11 - Prep day
@memorygate #DIGSHOW2014
Created a little montage and scheduled to post
tomorrow morning
Create a blog post for these
images
Day 11 - Prep day
@memorygate #DIGSHOW2014
Created an Elodiedh Gallery on my personal Google+ page
posted Instagram images from the previous week
plus one in blog posts
Day 12
@memorygate #DIGSHOW2014
Created my tweet and FB schedule for the week in HootSuiteAdded in my blog feeds to different social networks
Day 12
@memorygate #DIGSHOW2014
• Updated Buffer Google+ posts to twice a day 11am and 9pm - Pinned the last week's images from my blog postsScheduled tweets for this event with discount code and hashtag - also mentioned all the speakers on twitterFilled Buffer with posts from Feedly
Day 13
@memorygate #DIGSHOW2014
• Usual check-ins 2 images posted to InstagramHootSuite Click Summery came through
Day 14
@memorygate #DIGSHOW2014
• Check-ins and followsConnected with Business Director from a corporate job I did the day before.Spent a few minutes on LinkedIn - shared a post one our our recent clients has shared. Facebook Page Updates - Reach 600.8% riseInsterestingly this was the same reach (5k) as two other pages I am an admin of (I don't mange these pages)One page has double the fans the other has 4.5 times as many.93.6% increase in engagement rate
Day 15
@memorygate #DIGSHOW2014
• Morning check-insInstagram images sharedGoogle+ followed about 20 active group members of a UK parenting group #throwbackThursdayAutomatic Facebook post from SumAll - they send a nice little email with a preview tonight before so you can go into your Activity Log and edit or remove the post.
Day 17 - Pinterest
@memorygate #DIGSHOW2014
How to pin from
FacebookClick
image and Copy the
URL
Day 19 Blog post day
@memorygate #DIGSHOW2014
Lion King Parody at Memory GateBreast-feeding Rant at London Mums blogBaby music post at Eddie Catz blogMaternity image showcase at The Baby photographers Maternity Day! Pinned lots of our images from our maternity gallery Maternity session blog post
Day 19 Blog post day
@memorygate #DIGSHOW2014
Behind the scenes image on Facebook
Day 20
@memorygate #DIGSHOW2014
More tweeting to delegates but also suppliers
Day 21
@memorygate #DIGSHOW2014
Pinterest optimisation - renamed all boards to make more descriptive - added better descriptions Created a private Twitter list - linked to data capturePublishing controversial content - breastfeeding article - good response on Twitter and Facebook so far..Not attacking my audience is important
Day 22
@memorygate #DIGSHOW2014
• BuzzSumo - find and share popular contentFind influencers and get alerts
Day 22
@memorygate #DIGSHOW2014
Popular post on
Facebook this week
Day 22
@memorygate #DIGSHOW2014
3rd most popular post at London Mums after
Day 22
@memorygate #DIGSHOW2014
and.....top search term last
Friday was "how do you look after a
mixed race childs afro
hair"
Day 23
@memorygate #DIGSHOW2014
The Orb competitio
n - Facebook
tab created using
ShortStack
Day 23
@memorygate #DIGSHOW2014
Facebook banner updated with
CTA
Day 24
@memorygate #DIGSHOW2014
JustUnfollow - clean up my
Twitter following - remove a number of inactive
accounts - no activity in 6
months
Day 26
@memorygate #DIGSHOW2014
Created new FB banner
using Pic Monkey
Day 26
@memorygate #DIGSHOW2014
More hashtag research
Day 26
@memorygate #DIGSHOW2014
Added in more
images relating to tomorrow’s blog post
Day 27 Followerwonk
@memorygate #DIGSHOW2014
Created a list on
Twitter for London Mummy Bloggers
Day 27 Klout
@memorygate #DIGSHOW2014
Daily follow suggestionsDail
y post suggestions
Day 27 Facebook Reach
@memorygate #DIGSHOW2014
24th - 30th - 23 posts - lots of linksTotal Reach 2477Average Reach per post 107.7 - 15%Daily Fans reach 50%Best LINK - 584 - Is breastfeeding really best for your
baby? @londonmums 83.42% reachWorst LINK - 22 - Photography for parents in London @londonmums
3.1% reach
Day 27 Facebook Reach
@memorygate #DIGSHOW2014
17th - 23rd 22 postsTotal Reach 2374Average Reach per post 107 - 15%Daily Fans reach 48%Best - Photo - 329 LEGO fire walk anyone?
Worst LINK - 22 -"Ben’s Amazing Fondant au Chocolat Recipe from Franglaise Cooking" http://buff.ly/XqTpS0 good read
Day 27 Facebook Reach
@memorygate #DIGSHOW2014
10th - 16th 12 posts - only 3 linksTotal Reach 70258 Ave reach per post 8%!Daily
Fans reach 14%
Day 27 Facebook Reach
@memorygate #DIGSHOW2014
3rd - 9th 14 posts - 1 offer 1 link 12 photos Total Reach 2820Average Reach per post 201 - 29% Daily Fans reach 58%Best - Photo - 329 LEGO fire walk anyone?
Best performer?Link - 705 - 100% reachLet the #royalbaby fever begin ..... Again http://m.bbc.co.uk/news/uk-29108010
Day 27 Facebook Reach
@memorygate #DIGSHOW2014
Over 4 weeks Total Reach 8373Average Reach per post 398.7Up to 57% of my fans have seen my postsSingle post reach average from 71 posts - 118 - 17%
In 4 weeks between 17% and 57% of my fans have seen my posts
Day 28
@memorygate #DIGSHOW2014
Yesterday’s networking
got a FB share
Day 28 Top 10 Facebook Posts
@memorygate #DIGSHOW2014
Day 28 Top 10 Facebook Posts
@memorygate #DIGSHOW2014
Day 28 Top 10 Facebook Posts
@memorygate #DIGSHOW2014
Day 28 Top 10 Facebook Posts
@memorygate #DIGSHOW2014
Day 28 Top 10 Facebook Posts
@memorygate #DIGSHOW2014
Day 30
@memorygate #DIGSHOW2014
Facebook - 697Twitter - 3248Instagram -
351Google+ - 583 Pinterest -
338LinkedIn 323
Facebook - 701 - 0.6%Twitter - 3332 - 2.6%
Instagram - 365 - 4%Google+ - 592 -
1.5%Pinterest - 352 - 4.1%
LinkedIn - 345 - 6.8%
Going forward
@memorygate #DIGSHOW2014
Create a plan