REAL ESTATEAGENTSSPEND:

BECAUSE YOUR CLIENTS GENERATE THE MOST BUSINESS FOR YOU.

1 Spending Too Much Money

2

Combined, these lead sources account for less than 2% of sales for real estate agents.

Agents only get 3% of their leads from websites.

Real estate agents rank the following as being “very important” for lead generation:

82% of real estate agents have a website

The probability of selling to a new prospect is 5-20%.

The probability of selling to an existing customer is 60-70%.

88%: Referrals

83%: Repeat Business

24%: Personal Advertising

21%: Community Involvement

13%: Open House

11%: Direct Mail

11%: Floor Time

6%: Telemarketing

Newspapers

Direct mail

Specialty advertising

Yellow pages

Mobile apps

100%

80%

60%

40%

20%

0%

Search engines

Making Low-Return Investments

AGENTS ALREADY KNOW WHAT DRIVES

THEIR BUSINESS

EXISTING CLIENTS ARE THE MOST

VALUABLE

Learn more at www.outboundengine.com

Real estate agents spend a lot of money on marketing their services. Unfortunately, a lot of that spend is misguided and expensive. What are the worst offenders?

Many agents don't pay attention to the ROI they're getting from each campaign. Spending money on marketing activities that you know don’t work isn’t helping your business grow.

Using email, social media and content marketing, tapping into your sphere is less expensive than traditional marketing, has a higher ROI, and grows your business through your existing clients.

No matter how much money agents spend on marketing, deep down they know that most of their business comes from repeat business and referrals. If you're hoping that segment will take care of itself, you're ignoring your biggest source of new deals.

The good news is that not all hope is lost. In fact, you’re closer to being on the right track than you might think. Getting new business doesn’t have to be expensive or complicated because the best source of new leads already comes from your existing clients.

of all closed seller transactions came from trusted sources or face-to-face contact.

71% 68% of all closed buyer leads transactions

came from a trusted source or face-to-face

contact.

3 Not Following Your Intuition

One Way to Win

75%

DID YOU KNOW? Agents lose 20% of their clients annually due to attrition.

The most common reason is that the agent failed to stay in touch.

DID YOU KNOW? It costs 6-7 times more to acquire a new customer than retain an existing one.

DID YOU KNOW? 50% of agents don’t even respond to internet leads.

$100-$500per month on online

advertising

$100-$500per month

on print advertising

$320 per month for leads on Zillow

It’s no surprise why they’re unhappy.

Only 1-3%of the leads agents get from websites are even ready to do business.

72% of agents are unhappy with the amount of website leads they receive

of an agent’s business comes

from referrals and word-of-mouth.

70% say they always

open emails from their favorite companies.

84% of sellers would use

their agent again and recommend

to others.

Email is

40x better at acquiring new

customers than Facebook or Twitter.

88% of buyers would use their agent

again and recommend

to others.

92% of small

businesses said that social media was an effective

tool for marketing

Content marketing generates

3xmore leads

than traditional marketing.

91% of consumers reported

checking their email at least once a day.

78% of consumers believe organizations providing custom content want to build good relationships.

SOURCEShttps://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/ http://www.inman.com/2014/08/06/zillow-quietly-pursuing-top-producing-agents/http://www.realtor.org/reports/2013-14-realtor-technology-surveyhttp://www.realtor.org/sites/default/files/reports/2014/2014-home-buyer-and-seller-generational-trends-report-full.pdf http://www.inman.com/2014/05/22/when-it-comes-to-real-estate-marketing-dont-waste-money-on-passive-techniques/ http://www.realtor.org/sites/default/files/reports/2014/2014-member-profile-highlights-2014-05-20.pdfhttp://seekingalpha.com/article/2348805-zillow-acquires-trulia-for-3_5-billionhttp://files.marketleader.com/pdfs/activerain_rich_poorreport.pdfhttp://www.inman.com/2014/08/06/zillow-quietly-pursuing-top-producing-agents/http://www.inman.com/2014/07/28/so-your-past-client-listed-with-a-competitor-5-reasons-you-lost-the-listing/http://www.realtor.org/sites/default/files/Highlights-NAR-HBS-2013.pdfhttps://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-thttp://trends.e-strategyblog.com/2013/03/15/e�ectiveness-of-small-business-technology-tools/9433?utm_source=Webbiquityhttp://www.slideshare.net/toprank/war-of-words-mythbusting-social-media-seo-content-marketinghttp://blogs.salesforce.com/company/2013/07/email-marketing-stats.htmlhttp://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails http://www.nngroup.com/articles/e-mail-newsletters-usability/http://www.demandmetric.com/content/content-marketing-infographichttp://www.getsmartcontent.com/2014/08/5-statistics-that-underscore-the-need-for-smart-content/http://www.exacttarget.com/blog/50-email-marketing-tips-and-stats-for-2014/

Maximize Your Sphere of Influence

Ways to Fail at Marketing for Real Estate Agents 3 ...and 1 way

to win!