3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media
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Transcript of 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media
Hello.
Margery Lynn | @MargeryLyle | [email protected]
® 2011 Dachis Group. Confidential and Proprietary
3 Ideas for Customer Engagement
Photo Credit: Flickr @JohnAtthane_Pictures
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
® 2011 Dachis Group. Confidential and Proprietary
Behaviour
® 2011 Dachis Group. Confidential and Proprietary
Behaviour
® 2011 Dachis Group. Confidential and Proprietary
Behaviour
Source: GlobalWebIndex Survey 2010
® 2011 Dachis Group. Confidential and Proprietary
Source: Burson Marsteller Asia Pacific
Even CloserPlatforms
® 2011 Dachis Group. Confidential and Proprietary
Source: GlobalWebIndex Survey 2010
Motivations
® 2011 Dachis Group. Confidential and Proprietary
Example of Strong Localisation
® 2011 Dachis Group. Confidential and Proprietary
With the lens of your business and understanding of your customers, localise
your presence by considering local platforms, local languages,
and market relevance.
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
Localise
“Gamify”
Visualise
® 2011 Dachis Group. Confidential and Proprietary
• 2,500+ images per minute• A new billion-photo mark is
being hit every year for the last five years
• Total video uploads are 3.5x higher yoy• Total photo uploads from
mobile devices exceeds 25 million per month - 5x higher yoy.
® 2011 Dachis Group. Confidential and Proprietary
Mobile Photo Sharing by Market
Source: comScore Video Metrix
% of People Who Share Photos Directly to Social Networking Sites!
® 2011 Dachis Group. Confidential and Proprietary
12 Million Users
100K DownloadsPer Week in CN
® 2011 Dachis Group. Confidential and Proprietary
Online Video Viewing by Market
0
5
10
15
20
JP AU MY HK SG
Hours Per Viewer in 1 month
Source: comScore Video Metrix
Example of Photo Sharing
Example of Video Integration
® 2011 Dachis Group. Confidential and Proprietary
Identify opportunities to leverage visual media to enhance customer-brand and
customer-customer engagement before, during, and after their cruise.
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
“Gamify”
Localise
Visualise
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @underactive
“Gamify”
Localise
Visualise
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73
Stereotypical Gamer
® 2011 Dachis Group. Confidential and ProprietaryPhoto Credit: Flickr @evoo73
Average Social Gamer
® 2011 Dachis Group. Confidential and Proprietary
Social Gaming in Business
Source: Parks Associates
“Gamification is understanding how users behave, how they can be motivated and the types of reward which will make them behave in a way that will help a company
achieve its business goals.
Source: eConsultancy “Internet Marketing Strategy Briefing”
® 2011 Dachis Group. Confidential and Proprietary
Example of Game Mechanics
® 2011 Dachis Group. Confidential and Proprietary
Consider how game mechanics can help you achieve your business objectives with a
specific audience.
Photo Credit: Flickr @Travis S.
Grounding Social Efforts
Plan for Success from the Inside Out
Margery Lynn | @MargeryLyle | [email protected]
Letʼs Connect!