3 Ways Lawyers Can Use Social Media to Launch their Careers
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Transcript of 3 Ways Lawyers Can Use Social Media to Launch their Careers
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Three Ways Lawyers Can Use Social Media to Launch their CareersJune 25, 2014
Tiffani McDonoughAssociate, Obermayer Rebmann Maxwell & Hippel LLP
Kara McKennaSr. Business Development Manager, LexBlog, Inc.
Twitter hashtag: #LexBlogWeb
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Meet the Presenters
2© 2014 LexBlog, Inc. Proprietary
Tiffani McDonoughAssociate, Obermayer
Kara McKennaSr. Business Development Manager
@hrlegalistBlog: HRLegalist.com
@karajmckenna
Blog: GenYBizDev.com
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Today’s Agenda
State of the marketplace for lawyers today
Listen: Create Situational Awareness
Share: Connect & Build Relationships
Write: Publishing in the 21st Century
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LexBlog Core Beliefs
Building online visibility is imperative for driving business development today
Authentic online engagement accelerates relationships and word of mouth
A lawyer’s best work comes via relationships and word of mouth
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State of the Marketplace for Lawyers Today
98% of business decision makers read blogs
74% of in-house counsel use social media in listen-only mode
By 2025, Millennial generation will make up 75% of the workforce
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Started by Following the Right People
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Find people who command the attention of the target audience you want to reach—even if it’s not a large number.
• Amplifiers
• Influencers
• Thought leaders
"It’s not me creating content to say, ‘Look at me, look at me,’ it’s a method of creating content that leads to an opportunity to connect.” -Kendall Gray, Andrews Kurth
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Three Ways Lawyers Can Use Social Media to Launch their Careers
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What are you passionate about? Follow influencers in your
area of expertise Follow competitors Listen to clients & potential
clients Use listening tools—Twitter,
Zite, Flipboard, LinkedIn
#1 Listen: Create Situational Awareness
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#1 Listen: Twitter
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#1 Listen: Flipboard
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#1 Listen: LinkedIn
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Poll Question
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Build on your listening habits
#2 Sharing: Connect & Build Relationships
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Start commenting yourselfShare others’ contentStart getting your voice out thereCreate new relationships
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#2 Sharing: Generating Networking Opportunities
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Questions??
??
?
? ?
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#3 Writing: Demonstrate Your Expertise
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“The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.”-Keith McMurdy, Partner, Fox Rothschild
"Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark
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#3 Writing: Demonstrate Your Expertise
How do you get noticed?
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How do you break in?
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Writing about your passions is more fun
Your personal insight makes you interesting
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#3 Writing: Support Your Goals
People who are passionate are more hirable
“Blogging requires passion and authority, which leaves most people out” – Hugh MacLeod
A blog gives you your own platform
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Poll Question
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#3 Writing: Leverage and Repurpose
• What have you already written?
• You’re already a subject matter expert
• Have a point of view—comment on others’ work
• Participate by sharing others’ content
• Seed important conversations with your opinion
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No need to start from scratch
“The blog provided me instant credibility with the client, something I never would have been able to obtain without the blog.” –Jeff Nowak, Franczek Radelet
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Questions??
??
?
? ?
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