3 Ways Johnston & Murphy Stepped Up Their Social Commerce
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3 Ways Johnston & Murphy Stepped up Their Social Commerce
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Transcript of 3 Ways Johnston & Murphy Stepped Up Their Social Commerce
3 Ways Johnston & Murphy Stepped up Their Social Commerce
Today’s Speakers
2#SocialSales
Ryan SmithProduct Marketing
Heather MarshDirector of E-commerce
Today’s Webinar Agenda
1. Johnston & Murphy E-Commerce Goals
2. Why PowerReviews
3. Live Demo of johnstonmurphy.com
4. Social Commerce Success Story
5. Q&A
3#SocialSales
150 Years of American Style
Goals• Provide shoppers unbiased product feedback to help them make better decisions• Drive sales by answering customer questions quickly • Enhance product development
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• Speed and ease of integration• Technological focus that allows
for continual innovation• Professional and hands-on
integration team
Why PowerReviews?
“When you can’t touch or feel products, PowerReviews
provides unbiased opinions for other customers to make the
best purchase decisions.
#SocialSales
- Heather Marsh Director of E-commerce
8#SocialSales
The Results
50% Of sales comes from products with Customer ReviewsTM
70% Of customers read reviews
1hr Or less for questions to be answered with Social AnswersTM
9#SocialSales
Value for Product Descriptions and R&D
Are these shoes refurbished?
Fancy product descriptions
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• Improves Customer Experiences• Supercharges Product Development• Increases Revenue
A Win for Johnston & Murphy & Their Customers
Visit: http://www.johnstonmurphy.com
“The Social Answers solution saves our team a ton of
time answering questions and the quality of the
answers from the other sources is great.
- Heather Marsh Director of E-commerce
#SocialSales
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3 Tips to turn social activity Into Sales
Give customers the tools to make informed purchase decisions
Use customer reviews to enhance product development
Leverage multiple sources to quickly answer customers questions for fast conversions
3 Tips to Step Up Social Commerce
#SocialSales
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Poll: Are You Using Questions and Answers on
Your Website?
a) Yes
b) No
c) Not yet, but planning on implementing
d) Looking at, but decided to not implement
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Turn Social into Sales withPowerReviews’ Essential Social Suite™
The only solution to integrate the 3 key components of social success:
• Social content• Social engagement• Social measurement
Use proven social techniques to drive sales where it matters.
#SocialSales
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Fast Social Answers Drive Conversions
Does this shoe come in kids’ sizes?
Yes, all shoes are available kids’ sizes.
Checkout
Asked on 12/20/2011 8:31 am
Answered on 12/20/2011 11:15 am
#SocialSales
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Flexible Work Flow Queues Ensure Answers are Created Quickly
Q: Does this shoe come in kids’ sizes?
A: Yes, all shoes are available in kids’ sizes.
Expert
Verified Buyer
Crowdsource
#SocialSales
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Customer Reviews Attract & Convert Customers
3X
Social Content
10-50% more
organic traffic
14% increase in site
conversion
#SocialSales
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Social Discovery Amplifies Product Content to Create Traffic
YOUR SITE
Nikon is a great camera!
Should I buy this Nikon Camera from Staples?
#SocialSales
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Social Discovery Increases Content Relevancy and Engagement
#SocialSales
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Trending Product Updates Keep Social Users Engaged & Clicking
#SocialSales
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Social Content
Social Loyalty Amplifies Content Creation Through Gamification
#SocialSales
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Integrated Gamification & Content Drives Performance
Thank you for your review
You earned 10 points!
Thank you for answerYou’ve earned the Life Saver badge.
#SocialSales
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Integrated Social Loyalty That’s Easy to Manage
Social Loyalty
Customer Reviews
Social Answers
#SocialSales
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Integrated Social Measurement™ Provides Actionable Analysis
Optimize Social To Drive Sales
Measure the increase in traffic from social activity
Track the impact of social activity on conversion
#SocialSales
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PowerReviews is the Social Performance Company
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96% Renewal Rate
27M Pieces of Social Content
Award Winning Technology
5,500 Brands
#SocialSales
Q&A
Thank you for attending.
For a live demo, please call:
(866) 345-1461or email:
For more information on PowerReviews Essential Social Suite, please visit:
www.PowerReviews.com
25#SocialSales
