3 Tips for Going Viral
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Transcript of 3 Tips for Going Viral
3 tips forGOING VIRAL
from eSight Eyewear (we've done it - twice!)
JANUARY 21 2015eSight released a Youtube video:
Within hours of the video going online, our phones wereringing off the hook. Our website saw more traffic
each hour than it did in all of 2014
WITHIN AWEEK
EVERY MAJOR NORTH AMERICAN MEDIAOUTLET COVERED KATHY'S STORY
AS WELL AS OTHER OUTLETSWORLDWIDE
Our startup became a brandwith international name recognition
just about overnight...so, how did we do it?
Our viral sensations are, in part, due to luck.
But - we worked hard to create that luck.
60%ELBOW GREASE
40%GREAT LUCK
Here's howYOUR STARTUP
can unlock the same luck in three steps.
Over time, we've collectedhundreds of amazing user stories.Human interest stories are a great way to spark emotion—real people make for relatable (and shareable) subjects!
WHAT'S
STORY?
YOUR
HOW HASYOURBUSINESSCHANGEDLIVES?
2. INVEST IN GREATCONTENT
Once you have a story, you needto feature it...Invest time and energy into creating the best possibleway to tell your story.
eSight hired professionalfilmmakers to capturethe moment.
When the video went live,we were ready to tell theworld, and we knew justwho to tell...
THE FIRSTBABY KATHYSAW WASHER OWN.
EVERY ESIGHT TEAM MEMBERspent weeks creating a contact list from newspapers,magazines, TV stations, and blogs.
BUT TRADITIONAL MEDIA
THE WHOLE WORLD'S ATTENTION
IS NOT ENOUGH TO GRAB
PHONE CALLSe-mails
TWEETSFacebook posts
REDDIT AMAs
OTHER WAYS WESHARED KATHY'S STORY:
IN SUMMARY
Focus on what makes you uniqueCreatively communicate it
And make the effort to get noticed.
Know someone with low vision? eSight may be right for them.
Visit www.esighteyewear.com for more information.