3

Time & Motion

• Motion is a kind of change, and change takes place in time.• Motion can be implied, as well as literal.

Time & Motion examples

Time & Motion examples

Time & Motion examples

Time & Motion examples

Space white space / negative space

• ‘Unused’ real estate in layout design• White space should not be considered merely 'blank' space• A page crammed full of text or graphics with very little white

space runs the risk of appearing busy, cluttered, and is typically difficult to read.

Space examples

Space examples

Space examples

Volume / Depth

• Creation, or implication, of depth.

Volume examples

Volume examples

Volume examples

Volume examples

Volume examples

Shape

• The spatial arrangement of something as distinct from its substance or surroundings

• Shape is often given to influence or give direction

Shape examples

Shape examples

Shape examples

Reading: Due Week 3• Graphic Design the New Basics

– Value & Color: pg 70-83

Assignment: Due Week 3• Poster Design Concept (sketches? write-ups?)

– 8.5x11– Modify Text– Must use at least 3 design principles

• 26 (Full Alphabet) Typography Crops• Photograph from each hour of your day (Due in 2 weeks)

– From the moment you wake up to the moment you pass out