3 the Research Process
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Transcript of 3 the Research Process
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Chapter Three
THE RESEARCH PROCESS
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The Management-ResearchQuestion Hierarchy
Management Dilemma
Measurement QuestionsInvestigative Questions
Research Questions
Management Questions
Management Decision
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Working with the Hierarchy• Management Dilemma– The symptom of an actual problem–Not difficult to identify a dilemma, however
choosing one to focus on may be difficult
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Working with the Hierarchy• Management Question Categories–Choice of purposes or objective–Generation and evaluation of solutions– Troubleshooting or control situation
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Working with the Hierarchy• Fine tune the research question– Examine concepts and constructs – Break research questions into specific second-and-
third-level questions– Verify hypotheses with quality tests– Determine what evidence answers the various
questions and hypothesis– Set the scope of your study
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Working with the Hierarchy• Investigative Questions–Questions the researcher must answer to
satisfactorily arrive at a conclusion about the research question
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Working with the Hierarchy• Measurement Questions– The questions we actually ask or extract
from respondents
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Other Processes in the Hierarchy• Exploration–Recent developments–Predictions by informed figures about the
prospects of the technology– Identification of those involved in the area–Accounts of successful ventures and failures
by others in the field
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Research Process Problems• The Favored Technique Syndrome• Company Database Strip-Mining• Unresearchable Questions• Ill-Defined Management Problems• Politically Motivated Research
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Designing the Study• Select a research design from the large variety
of methods, techniques, procedures, protocols, and sampling plans
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Resource Allocation & Budgets• Guides to plan a budget– Project planning– Data gathering– Analysis, interpretation, and reporting
• Types of budgeting– Rule-of-thumb– Departmental or functional area– Task
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Evaluation Methods• Ex Post Facto Evaluation • Prior Evaluation• Option Analysis• Decision Theory
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Contents of a Research Proposal• Statement of the research question• Brief description of research methodology• Pilot Testing• Data collection• Data preparation• Data analysis and interpretation• Research reporting
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Data Collection• Characterized by– abstractness– verifiability– elusiveness– closeness to the phenomenon
• Types– Secondary data– Primary data
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Final Steps in Research• Data analysis• Reporting the results– Executive summary–Overview of the research– Implementation strategies for the
recommendations– Technical appendix