Supply chain of ZaraSubmitted by Venkata Ashok 11PGP044

ZARA Product Portfolio Womens clothing, Mens Clothing and Kids Lower garments Upper garments Shoes Cosmetics

Complements

Supply chain

Key Features1. Ownership and Control of production Pros : Flexibility and control Cons : High production costs than in Asia 2. Supercharged product development Pros: Deep market research, up to date trend information Cons: High costs of designing 3. Delayed product differentiation

4. High tech distribution system that ensures delivery in 48 hrs 5.Use of information technology

Production & Distribution

Demand based production

FlexibilityCentral site for distribution High accuracy in Shipment Efficient Supply Chain Own Railway Infrastructure Straight away display of product

Store Outlay

Uniform store outlay

Store Outlay at Prime locationStore window designer

Display of clothes