3 Fall Edition

BEAUTYINDUSTRY

SUCCESSFUL STRATEGIESTO INCREASE REVENUEFOR THE

1STRATEGYTAKE ADVANTAGE

OF THE SEASONALITY

PRO-TIPS

Run promotions that conincide with the season. People are always

looking for an excuse to look great and feel great. Whether it’s

Halloween, homecoming, or just because, set up specials and

promotions that will bring them into your business.

CATER TO YOURCUSTOMERSThe simple act of providing your customers with water, champagne, or

pumpkin spice coffee during their visit goes a long way. Listen to them

intently and show them you care. How you treat them reflects on how

they will speak about you amongst their friends, family, and social media.

3Strategy

HALLOWEEN HOMECOMING JUST BECAUSE

B R O U G H T T O Y O U B Y

Provide Discounts for Halloween hair, nail, and

make-up services

Provide Discounts for Homecoming hair, nail, and

make-up services

Provide discounts for fall inspired hair, nail and

make-up services

HOLD SPECIAL EVENTS

It’s a great idea to hold seasonal events to invite people

to your business. This creates a sense of community and

increases overall brand recognition. Transform your salon,

spa or day spa with a fresh, crisp clean fall atmosphere.

Offer giveaways, reduced price services, and packages for

any fall promotion during these events. 2STRATEGY

FOR EXAMPLE

HOST A HALLOWEEN MAKE-UP CLASS

Offer limited time retail products containing pumpkin

or other “fall” feeling products

LIMITED TIME OFFERS

Offer packages featuring your pumpkin products.

Cut the price on the package by

10 or 15%