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3 Steps To Get Into The “Marketing Frame of Mind” - Even If You HATE Marketing!

Most of us got into coaching because we have a passion for serving others, NOT because we have a passion for marketing!! In order for our practices to survive so that we can serve anyone at all, however, marketing is a must do.

Even if we currently hold the perception that we HATE marketing, it IS possible to find a way to get into a personal - and even meaningful - “marketing set of mind.”

In our one year coaching skills and business development course at Headway Coaching Business School, we help our students dig deep to find their own way to embrace marketing as part of their business essentials. Get started on finding YOUR “marketing set of mind” by answering the following three steps...

1) Write down ALL reasons why you want to be in coaching business. By "why" I mean big the WHYs. Record everything that comes to your mind including money, possibility to work at home, respect and so on, but please dig deeper. Dig for your core values. Prioritize your list to finalize YOUR side of story: what you want your business to bring to you.

3) Take a look at the two lists above. In one list, you have your highest priorities in life and your practice. In the second, you have a list of the huge value your practice delivers to your clients. Now.... Gain confidence in the positive impact your practice can create as it reaches its optimal potential. Your enthusiasm for your practice is hopefully renewed so much that you are excited to not only spread the word, but shout it out! Write down your promise to yourself - what are you going to do in the realm of MARKETING to bring success to your practice - the success that both you and your clients deserve?

© Headway Coaching Group | Transitioning Coaching Practices Into Thriving Businesses | www.headwaycoachinggroup.com

2) Next, brainstorm the likely big WHYs of your customers - all possible benefits your customers get because of your coaching practice. It’s very important to think in big terms. Imagine your practice has grown to its optimal potential and write down everything that your customers get from you.

If you found this exercise helpful in convincing you to embrace marketing, make your marketing resolution public with the hashtag #coachrez, and consider sharing this handout with a colleague! For more tips and tricks on transitioning your coaching practice into a thriving business, sign up for our free newsletter at www.headwaycoachinggroup.com.