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3 Quick Tips for Perking Up Your Content Before Clicking ‘Publish’

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No time like the present for a review on preventing blog post blunders and other crucial steps before you publish your next social media post.

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What is the last thing you do before you hit publish on your blog post ?

Question

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Yes, you…WAIT!

And ask yourself the following questions:

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Tool: Grammarly. “Grammarly is the best overall online grammar checker; it offers thorough and accurate tools, features and explanations of grammar rules. You can’t go wrong with this online service.” Free to Google Chrome users.

Question #1: Have you proofread the text?

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Tool: Keyword Tool. With a single search, this tool can generate up to 750+ keyword suggestions from Google, YouTube, Bing and even the App Store. It’s free, reliable and pretty fast!

Question #2: Have you done keyword research?

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Question #3:

Is your article the best it can be?

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These tips are great when you only have time for a quick spit-shine before you post...

Tips For Perking Up Your Content

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You’ve read enough tips to know that you should have spent ample time on your headline:

Number of minutes writing blog divided by 2 +

(Number or Trigger Word +Adjective +Keyword + Promise)

= A Great Headline

Tip #1: Double check your headline

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Other headline considerations:

● Does it make sense, or is it too clever? Take a step back from your ego and your sense of humor.

● Is it sexy? (See #3 from Hubspot)

● Do any of the irrefutable laws for writing irresistible headlines make sense for your blog?

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WAIT!…Don’t you have subheadings?

Tip#2: Tweak your subheads

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Your headlines may be catchy. Your writing may be amazing and contain well-crafted words, punchy sentences, and amazing insight into the minds of your reader. But if your blog is longer than 150 words, you need to add subheadings – or build them in as you go!

Read more from Karen Lerner.

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Break up your text with subheads. Make sure at least one subhead includes your keyword. Once

you’ve done that, you can play with the subheads.

Fix that first!

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● Do your subheads help readers scan? Most of your readers will scan—at least at first. If your subheads don’t help them figure out what your post is about, the subheads aren’t good.

Think through the following:

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● Do your subheads give too much away? If the reader can pick up everything he needs to know about your post just by reading the subheads, what’s the point in writing several hundred words?

Continue Thinking...

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● Do your subheads add personality to your piece? Show some personality. Add some flair. Put a joke in a subhead. Maybe throw out a pun (depending on your topic, of course).

Continue Thinking...

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● What else can you do to break up your copy? Can you pull out some quotes, or add a bulleted or numbered list?

Continue Thinking...

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Active verbs provide the vitality for your blog posts and increase interest levels for your readers. This helps your content stand out from the pack and provides some excitement!

● Before you hit publish, think about places where you can use stronger verbs strengthen your verbs.

Tip #3: Spruce up your verbs and eliminate the nouns

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From Fast Company: Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.

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OK, now it’s time to hit publish on this post. Have we missed anything? What do you do before you hit the publish button?

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For more helpful tips in under 60 seconds, visit blog.dlvr.it

Follow us on Twitter: @dlvrit

Learn more about dlvr.it’s smart automation for social media

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