3 Questions to Ask About Web Marketing Strategy
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Transcript of 3 Questions to Ask About Web Marketing Strategy
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3 QUESTIONS T0 ASK ABOUT
WEB MAKETING STRATEGY
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A web marketing strategy is a deliberative, organized plan to enable more targeted lead generation efforts using online methods.
#1. WHY BOTHER WITH A WEB MARKETING STRATEGY?
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1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.
A WEB MARKETING PLAN IS USED TO:
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1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.
2. INFORM MARKETING DECISIONS.
A WEB MARKETING PLAN IS USED TO:
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1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.
2. INFORM MARKETING DECISIONS.3. IDENTIFY PROFITABLE MARKETING
CHANNELS AND TARGET NEW CHANNELS.
A WEB MARKETING PLAN IS USED TO:
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To create a web marketing strategy, you’ll need some crucial elements and steps.
#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?
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STEP 1: SETTLE BRAND IDENTITY DECISIONS
Nail down any decisions regarding company identity, logo, tag lines, or any other common elements you want clients to associate with your products.
#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?
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STEP 2: IDENTIFY YOUR TARGET AUDIENCE
Do your homework and find out who is looking for what you have to offer. Online tools and website marketing analytics can help you develop a profile of your ideal client.
#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?
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STEP 3: OBSERVE COMPETITORS
Watch the competition and see what strategies they’re using. Sometimes you can get a sneak peek if you observe via LinkedIn whom they’re hiring.
#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?
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STEP 4: ESTABLISH GOALS AND TRACKING
No strategy is complete without realistic and measurable goals as clear benchmarks, along with a means to track the strategy’s progress towards reaching those goals.
#2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY?
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Web marketing provides companies with access to an array of tactics that allow them to better reach their target audience. A few of these tactics include:
#3. WHAT TACTICS SHOULD YOU CONSIDER FOR YOUR STRATEGY?
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59% of marketers say SEO has the biggest impact on their lead generation goals.
SEARCH ENGINE OPTIMIZATION
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SEO and PPC are responsible for 90% of clicks on the web.
PAY-PER-CLICK
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60% of marketers have indicated that they plan to increase their content marketing budgets.
CONTENT MARKETING
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Email opens on smartphones and tablets have skyrocketed an astounding 80% in a matter of months.
EMAIL MARKETING
Image Source: Brafton
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77.8% of US Internet users check YouTube on a daily basis.
69% of B2B marketersplan on increasing their use of YouTube.
VIDEO MARKETING
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Facebook and LinkedIn ranked among the most popular social media networks for marketers.
SOCIAL MEDIA MARKETING
Image Source: GraphicsFuel
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Ironing out your web marketing strategy doesn’t have to be hard.
• http://www.hubspot.com/marketing-statistics• http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketi
ng-stats-and-facts-for-2012-and-2013-0367234• http://webvideomarketingportugal.com/youtube-reaches-more-adults-than-any-cable-network/• http://www.slideshare.net/BlogGrowth/18-useful-internet-marketing-statistics-that-you-cant-ignore• http://www.marketingprofs.com/charts/2013/10420/b2b-vs-b2c-marketing-top-objectives-tactics-and
-metrics• http://socialmediatoday.com/pamdyer/1945706/20-statistics-will-drive-2014-marketing-strategies-inf
ographic
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