3 Pillars of Social Real Estate
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Transcript of 3 Pillars of Social Real Estate
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Social Real Estate
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about me:
• 8 years as a Mortgage Broker
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about me:
• 8 years as a Mortgage Broker • I went to the dark side
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about me:
• 8 years as a Mortgage Broker • 1.5 years as a Realtor®
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about me:
• 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting
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Technology will never replace Agents…
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But Agents using technology will!
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3 Pillars Social Real Estate
Social Local Mobile
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3 Pillars Social Real Estate
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Social
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Local
3 Pillars Social Real Estate
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3 Pillars Online Real Estate Marketing
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Mobile
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Social
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Social
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Social
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1. Cover Image!2. Profile Picture!3. Timeline!4. About Section!5. Apps!6. Highlights!7. Composer!8. Pinned Post!9. Friend Activity
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COVER IMAGE
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hootsuite
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hootsuite
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6 Keys to a Successful Social 1. Goals 2. Research 3. Content 4. Involvement 5. Face 2 Face 6. Rinse-Lather-Repeat
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Social
create an experience that converts “likes” and “followers” into LEADS.
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Social some best practices
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Social some best practices
Curate & Diversify !
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Social some best practices Curate
• be FUN
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Social some best practices Curate
• be FUN •be ENGAGING
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Social some best practices Curate
• be FUN •be ENGAGING •be INFORMATIVE
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Social some best practices Curate
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Social Curate & Diversify
Diversify
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Said No One Ever!!!
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Local
Location Location Location !
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Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month !
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Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based) !
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Local
Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local
listing !
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Local
Where to start?
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Local
Where to start?
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LocalWhere to start?
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Mobile
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Mobile
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Mobile
mobile internet use has surpassed desktop use.
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Mobile80% of Americans don’t leave home without it
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90% have it within reach 100% of the time…
Mobile
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Mobile
75% use their mobile device….
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Mobile
72% + check and updated their status….
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Mobile
72% + check and updated their status…
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Mobile
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Mobile
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Mobile
89 million people watch 1.2 billion videos a day
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Mobile
89 million people watch 1.2 billion videos a day !
50% of all MOBILE traffic !
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Mobile
89 million people watch 1.2 billion videos a day !
50% of all MOBILE traffic !
92% of mobile videos are shared. !
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Mobile
Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners !
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For more…. !
Visit: DaveWoodson.com YouTube: Dave Woodson Twitter: @DaveWoodson !