3 Nucleon - VRIO
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Transcript of 3 Nucleon - VRIO
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Veera K. Gonagundla
Exhibit 2a: Resource-Based View (RBV Analysis) for the Core R&D Market & Biotech Manufacturing
Resources Core Market
(Biotech R&D) Biotech Manufacturing Assessment
V R I O V R I O
Genetic Engineering: Technical Competence Favors R&D Specific Competence: CRP Formula Favors Both Research Scientists Favors Both Strong Patent position on CRP Favors Both Financial Standing Favors R&D Ability to identify Therapeutic CRF Favors Both Specialized R&D Laboratories Favors R&D Mammalian Cell hosting technology Favors R&D Academic Partnerships Favors R&D Market Leadership in CRP Favors R&D Risk-taking attitude; motivation to expand Favors Both Relations with Venture Capitalists Favors R&D Market Size and presence of Demand Favors R&D Promising Pre-clinical trials Favors Both
Overall, it is very clear the Nucleon has a unique expertise in R&D but no special expertise or resources or Competitive Advantage in Biotech
Manufacturing industry.
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Veera K. Gonagundla
Exhibit 2b: Resource-Based View (RBV Analysis) for all the expansion options
Resources
Pilot Plant for
Phase 1 & 2
Contract Mfg. for
Phase 1 & 2
Licensing for
Phase 1 & 2
Commercial Mfg.
For Phase 3
Licensing for Phase 3 & there
on Assessment
V R I O V R I O V R I O V R I O V R I O Needs improvement
Genetic Engineering: Technical Competence Needs improvement Specific Competence: CRP Formula Promising Resource Research Scientists Promising Resource Strong Patent position on CRP Promising Resource Financial Standing Needs improvement Ability to identify Therapeutic CRF Promising Resource Specialized R&D Laboratories Favors in-house mfg. Mammalian Cell hosting technology Needs improvement Academic Partnerships Needs improvement Market Leadership in CRP Promising Resource Risk-taking attitude; motivation to expand Favors in-house mfg. Relations with Venture Capitalists Needs improvement Market Size and presence of Demand Promising Resource Promising Pre-clinical trials Promising Resource
From the RBV Analysis, it is clear that the following are most promising resources of Nucleon for all the options of expansion:
1. Technical competence: CRP Formula
2. Research Scientists
3. Strong Patent Position on CRP
4. Ability to identify the Therapeutic CRF
5. Market Leadership in CRP
6. Market Size and presence of Demand
7. Promising Pre-clinical trials
These resources which are valuable, Rare, Inimitable and aligned with the Organization together forms the greatest competitive advantage for
Nucleon for all the expansion options.
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Veera K. Gonagundla
Exhibit 3: TCE to assess the expansion decision:
Features Biotech R&D Biotech Manufacturing
Hierarchy Market Hierarchy Market
Asset Specificity -----O----------------------- --------------------O------------
Human Capital Specificity ---O------------------------- ------------O--------------------
Location Specificity ---O------------------------- ----------------O----------------
Quality Uncertainty --O-------------------------- ----O----------------------------
Supply Uncertainty ---O------------------------- -----------------O---------------
Post-Opportunistic Behavior issues ---O------------------------- -----------O---------------------
Cost & frequency of interactions ---O------------------------- ---------------O-----------------
IP issues & concerns ---O------------------------- -------O-------------------------
Non-communicative issues (tacit) -----O----------------------- ------------O--------------------
Financial Risk & availability -------------O--------------- -----------------------------O---
Flexibility to Exit ---------------O------------- --------------------------O------
Information Processing ---------------O------------- ---------------------------O-----
Long-term Costs ----O------------------------ ------O--------------------------
Freedom for expansion, decisions & rights ---O------------------------- ----O----------------------------
Management Control & Costs ---O------------------------- ---------O-----------------------
Technology Holdup costs --O-------------------------- ----O----------------------------
Lemons Problem ---O------------------------- ------O--------------------------
Coordinate internal & external operations ---O------------------------- ------O--------------------------
Regulatory concerns ----------O------------------ -------------------------O-------
Agency Costs -------------O--------------- -------------------------O-------
Technology Transfer ---O------------------------- ----O----------------------------
Marketing efforts -----------------O----------- -------------------------O-------
----------------------------- ---------------------------------
Overall, it is clear that the R&D should be in-house and manufacturing should be outsourced or partnered with other corporations, who can
provide the marketing efforts to Nucleons products.
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Veera K. Gonagundla
Exhibit 4: Options Available:
Option 1: Pilot Plant & Commercial Manufacturing
Option 2: Pilot Plant & Licensing
Option 3: Contract Manufacturing & Commercial Manufacturing
Option 4: Contract Manufacturing & Licensing
Option 5: Complete Licensing
Option 6: Licensing & Commercial Manufacturing (not possible & not available)
Phase 1 & 2
Pilot Plant Contract Manufacturing Licensing
Phase 3 and Manufacturing
Commercial Manufacturing Licensing(In-house Manufacturing)
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Veera K. Gonagundla
Exhibit 5: Complete Financial Analysis:
Cost to obtain Phase -2 Clinical Trial Data for CRP-1
Pilot Plant Contract Manufacturing
7,394,000 4,795,000
Estimated Gross Sales of CRP-1
Year Sales
1998 53,700,000
1999 99,500,000
2000 125,000,000
2001 130,000,000
2002 150,000,000
2002 --> Future Assuming 10% discount rate and 5% increase in sales annually, the present value of total sales in future would be
3,000,000
Total 561,200,000
Pilot Plant & Commercial Mfg
Pilot Plant & Licensing
Contracting & Commercial Mfg
Contracting & Licensing Complete Licensing
Cost for clinical trials 7,394,000 7,394,000 4,795,000 4,795,000 0
Capital requirements 21,000,000 0 21,000,000 0 0
Revenues on sale of CRP-1 224,480,000 56,120,000 224,480,000 56,120,000 28,060,000
(40% of gross sales) (10% of sales as
Royalties) (40% of gross sales) (10% of sales as
Royalties) (10% of sales as
Royalties)
Up-Front Payments 0 7,000,000 0 7,000,000 3,000,000
Totals 196,086,000 55,726,000 198,685,000 58,325,000 31,060,000
Pilot Plant&
CommercialMfg
Pilot Plant& Licensing
Contracting&
CommercialMfg
Contracting& Licensing
CompleteLicensing
Series1 196,086,000 55,726,000 198,685,000 58,325,000 31,060,000
196,086,000
55,726,000
198,685,000
58,325,000
31,060,000
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
Financial Analysis - Net Cash inflows
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Veera K. Gonagundla
Assumptions:
The gross sales are expected to grow at 5% annually
The Discount rate is assumed to be 10% (required to converge the perpetuity of gross revenues)
The salaries of 20 persons are not taken into consideration (Assuming that might not affect the Commercial Manufacturing option much)
All the costs are included, including the cost of acquisition and disposal of all physical & human resources for the estimate of cost of
clinical trials
The cost of capital, interest rates and VC funding (explicitly) is not included in the analysis
VC funding is assumed to be included (implicitly) in the Capital requirements of $21 M (20 + 1)
Exhibit 6: Options Evaluation:
Options Strengths & Advantages & Opportunities Weaknesses & Disadvantages & Challenges
Pilot Plant (for Clinical Trials in Phase 1 & 2)
Favors future large-scale in-house manufacturing
Experience with technical & regulatory issues is gained
Good control over process & quality procedures during Manufacturing
Easier to scale-up with the pilot plant in place
CPR-1 has got several therapeutic applications
Building manufacturing capability as a Competitive advantage as differentiating on R&D alone is difficult
Plant is not useful for Phase 3 clinical trials
No Financial capability to build such a plant
No human resources & capabilities available
Most drugs that entered clinical trials didnt reach the market
Huge financial risk if the clinical trials are failed
Process uncertainty: Bacterial cells or Mammalian cells for future hosting
Company is only research-intensive and not manufacturing specialized
Contract Manufacturing (for Clinical Trials in Phase 1 & 2)
No major Capital investments required for clinical trials
Contracts could be easily terminated
Suppliers have facilities and personnel in place
Ability to build relationships & partnerships with other companies
The excess capacity of suppliers can be a negotiated for price
Low risk with the failure of clinical trials
Confidential information disclosure issues as the information is provided before contracting, for the sake of time & cost estimates
Reaching an agreements takes several months
Technology transfer & scaling-up takes upto 9 months
Time to launch is critical
Pricing uncertainty due to volume uncertainty
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Veera K. Gonagundla
Licensing (for Clinical Trials in Phase 1 & 2)
Start the deal immediately for licensing and no future uncertainty
No cost for Clinical development, manufacturing, regulatory filing, commercial manufacturing & marketing
Receive up-front fixed licensing fee of $3M and any reimbursements applicable
Low risk of failure of clinical trials
Intended for partnerships
Specialize in R&D activities with more focus
No hassles and easy operations
Lower revenues even if the clinical trials are successful
Mortgaging away the companys future
Less royalties as a percentage of sales (5%)
Information sharing with the licensee is risky
Commercial Manufacturing (For Phase 3 & then on)
Huge profits of close to $200 M
Best way to capture value for the formula
Sole supplier to its Marketing partner
Builds brand, reputation and corporate relationships
Easy to raise the capital if the clinical trials are successful
Huge capital investments of $21M is required
No facilities & manufacturing expertise
Build everything from the scratch
High financial, operational & reputation risk if failed
Investments need to be made even before the beginning of Phase 3
Licensing (for Phase 3 & then on)
No Capital requirements
No financial risks
Get $7M as an up-front payment
Good partnerships and corporate relationships
No responsibility for manufacturing and low marketing stake and efforts
Low revenues with royalty payments of only 10%
Information sharing with the licensee is risky