Creative Thinking:Our Edge

Creativity is a gift to each of us; it is a flame that burns within us, making us all special and unique….

Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition

The secret to creativity is knowing how to hide your sources. Albert Einstein(1879 - 1955)

Creativity requires both technical and analytical skills

Creativity is a filter through which perception and invention pass

Logical, linear

thinking is essential in life. It's 'in the box' thinking...

…but for 21st century success you also need creative, big

picture thinking

(That's the 'out

of the box’ bit)

Creativity is about using your whole brain, your entire talent

Be Curious

Be curious: Play!

Ask lots of questions

Creativity is the power to connect the seemingly unconnected. William Plomer

to others

Challenge yourself! Constantly avoid this is what we do!

Step to one side,

Take a look from another angle

'A person who never made a mistake never tried anything new.' Albert Einstein

Take risks