3 Keywords For Mobile

09. 12.mobizen

Mobile Tsunami Is Coming.Are You Ready For This?

Do You Think It’s Still Small Market?

4.6Billion

Mobile Phone For66.7% Of Earth

Over A Third Of iPhone UsersCarry A Second Phone.

You Must Ride Mobile Wave, Now.

I Will Give You 3 Keywords.

This Is The First Word.

Smart Phone Feature Phone

What Is Different?

Global Phone Shipments

Smart Phone(28%)

Feature Phone(72%)

High-End Handsets & Laptops Can Multiply Traffic

- Source : Cisco, 2009

30

450

Mobile Traffic

08.3Q 08.4Q 09.1Q 09.2Q 09.3Q

41%

59%

54%

46%

52%

48%

51%

49%52%

48%

Feature PhoneSmart Phone

Smart Phone M/S By Vendor

- Source : Canalys Estimates, 09. 3Q

- Source : Cisco, 2009

Smart Phone M/S By OS

iPhone Is A Big Winner.

Why Apple Does Make A Success?

First Reason.

Good H/W

Easy Of Use

One - Large Screen

PC-Like Web Browsing

They Make New Echo System.

Telecom Guy

He Is My Brother OfGirlfriend Of Uncle’sNeighbor.

Apple ChangedThe Game Rule.

Open Market.This Is The Second Word.

100,000 Apps2,000,000,000 Downloads$ 150 M For Year.

Korean Developer Made $100,000 .

- MS will have ‘Sky Market’- Palm will have ‘Software Store’- RIM will have ‘Store Front’

App Store Android Market MOSH

Open Market

Open Market

We Are Baby.

114,000 Downloads By 11 Nov.

We Must Find The Killer Application.

SNS Is The Last Keyword.

In Korea, It’s Easy To UnderstandWhat SNS Is.

두레 , 동창회 ,

계 , 예비군 (?)

제 15 회 동창회 모임 안내

Community Is Not Equal To SNS.

‘Individual Relation’Is The Most Important In SNS.

- Source : ABI Research

Mobile SNS User’s Trend

Latin America

Asia-Pacific

Middle East/Africa

W. Europe

North America

- Source : eMarketer.com

SNS AD. Market Size Is Getting Bigger.

Relation

Service(Blog, PIMS, Message)

Wireless(LBS, SMS, Linkage)

Channel(Web, IM, E-mail)

PCD

(Personal Context Distribution)

Mobile SNS

Winner Takes Everything.

70%

67%

Mobile & Twitter

Mobile User More Likely To Tweet.

14%10%

20%

30%

% o

f In

tern

et

Use

rs

0%

25%

6%8%

Dec. 08 Sept. 09

Wireless Tethered

- Source : Pew Internet & American Life Project Surveys

- Source : Pew Internet & American Life Project Surveys

10%

20%

30%

% o

f In

tern

et

Use

rs

0%

More Device, More Likely To Tweet.

40%

50%

One Two Three Four or more

Use Twitter

10%

19%

28%

39%

- Source : Pear Analytics LLC

Tweets Category

Tweets Has A Good Echo System.

What's that got to do with me?

We Got iPhone, 28 Nov.

iPhone Impact In Korea.

2.3 2.3 2.0 1.7 2.9 2.7 2.5 2.7

4.2

18.9

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

10월1주 10월2주 10월3주 10월4주 10월5주 11월1주 11월2주 11월3주 11월4주 12월1주

Smart Phone Rate In Korea

25.5 27.6

19.6

25.5

47.2

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

11월4주 12월1주

기타모델 아이폰

KT MNP

- Image Source : www.dt.co.kr

Twitter Is Happy With iPhone.

Mobile is ‘Time to Market’.

Don’t Miss 3 Keywords.

http://www.mobizen.pe.kr