THREE GOLDEN TIPS TO WIN FROM LARGE

COMPETITORSWHD.india 28-09-2016, Ritz Carlton, Bangalore

Joeri Borstlap, MD Resello

Market growth in India

462 million internet users 360 million mobile users 30 % penetration 31% growth in H1 2016 1 billion in 2020 50 million SME’s

Source: Growth of internet users vs mobile internet (DAZEINFO) 2016

Market shares – developed vs developing

Source: Spamexperts and https://hostadvice.com/marketshare/

What do “Big Players” do?

Invest heavily in upfront marketing

Develop complete product offering

Upsell through customer engagement

Acquisitions: Eat the small

TIP 1:WIN ON DOMAIN NAME

PRICING

TIP 1: WIN ON DOMAIN NAME PRICING

Offer domains at lower rates than competitors!

To be or not to be: It all starts with a domain name Indian market has high volume of new customers Domains are the most important to win new customers Calculate cost per customer and earn back time Givers Gain: Give a domain and gain from other services Buy domains at lowest rates to minimize investments

TIP 2:BE MORE EFFICIENT

TIP 2: BE MORE EFFICIENTAutomate your processes and pool recourses to win through the advantage of scale

Global: Pool recourses to integrate processes and products Local: Be physically closer to the customer Choose a highly integrated business automation platform Choose a solution which matches your scale:

Web based (manual) - Ready made ecommerce- Plugin module for WHMCS - API

TIP 3:ADD BETTER LOCAL VALUE

TIP 3: ADD BETTER LOCAL VALUENatural advantage of Managed Service Providers (MSP’s)

Indian culture: DIY versus DIFM Regional payments (cash) and support Largest margin is at bottom of the market Personal approach Choose a regional vendor with excellent support!

BE A WINNER !== LUCKY DRAW: 5 X 150 .COM @ 3.99 USD PU ==

FOR RESELLERS ONLY UNTILL END OF 2016