3 game changing ideas
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Three Game-changing Ideas For Digital Creative Practitioners Mashup #2 by joellim
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Transcript of 3 game changing ideas
Three Game-changing Ideas
For Digital Creative Practitioners Mashup #2 by joellim
Three Game-changing IdeasAgency Models
http://anomaly.com
Anomaly
When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.
Fast Company
Anomaly
Anomaly is defiantly not an "Ad agency" the company sets store by developing its own intellectual property which it can licence to clients in return for share in revenues.
Their aspiration is to be a product developing IP company, marketing their own portfolio of IP as well as doing that for major brands.
Creative Review
Anomaly
Anomaly decries tradition and craves revolution. Its real selling point is that its principals have diverse skill sets in interactive marketing, media strategy and design
as well as advertising so that clients can have faith they will get a marketing solution rather than an ad campaign
AdAge
Anomaly
The agency [Anomaly] is structured for innovation and multidisciplinary problem solving -- not just the partners, but every member of the team contributes on every
project on all levels.Creativity
http://runningwithscissors.co.nz
Running With Scissors
A radical ideation process drives a radical new agency
Running With Scissors
Unfortunately, ad or digital agencies only offer what they are good at.
Running With Scissors
Only the “creatives” are given the job of coming up with the ideas, in a typical creative agency. RWS has a bunch of non-advertising creative people they can call upon for ideation.
Running With Scissors
A more holistic solution rather than a slew of ads and designs.
http://mydreamagency.?
MyDreamAgency
We are all about:- Making the most engaging things in the world for brands.
- Media-neutral ideas.
MyDreamAgency
We do:- Work for brands and advertising agencies.
- Unconventional concepts that augment or spearhead your advertising or marketing campaign.- Make use of an "eclectic creative" process to generate extraordinary ideas and strategies.
- Propose ideas that solve marketing or consumer problems.
MyDreamAgency
We use:- Digital and experiential channels.
- Broadcast media if we need to.- Our or your production partners.
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