3 Embarrassing Subject Line Mistakes to Avoid
Transcript of 3 Embarrassing Subject Line Mistakes to Avoid
3 Embarrassing Subject Line Mistakes to Avoid
The subject line is a “make it or break it” moment for marketers. You have only a few seconds to earn a subscriber’s attention. Don’t squander the moment by making a distracting error.
@litmusapp
If you don’t have a good QA process in place, you could end up accidentally making one of these 3 embarrassing subject line mistakes…
@litmusapp
The “awkward” truncation of a subject line
1
Having the text of your subject line get cut off in the inbox can appear to change your message in ways that are distracting, confusing, or even super embarrassing. For example…
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
@litmusapp
Unsupported or improperly inputted emojis
2
Emojis aren’t supported in every email client, and can display differently when they are. Also, if added to subject lines incorrectly, you end up with code in your subject line. For example…
@litmusapp
@litmusapp
@litmusapp
Not overwriting placeholder text
3
If you don’t have a good QA process set up, placeholder text can accidentally sneak through and get sent to your subscribers. For example…
@litmusapp
@litmusapp
@litmusapp
@litmusapp
If any of those examples made you cringe, then consider…
Litmus Subject Line Checker, which improves the performance of your emails by helping you ensure that your subject lines and preview text are optimized for your subscribers’ inboxes.
@litmusapp
Get real-time previews in 17+ email apps and webmail clients
See alerts about issues, like unsupported emojis and character counts
Subject Line Checker is one of the many features available in Litmus Builder, the HTML editor we designed from the ground up for email development.
@litmusapp
To discover how Subject Line Checker, Builder, and Litmus’ other features can improve your subscriber experience…
Start a free trial