Creative Briefs To Fuel Creative Agency Success3

Creative briefs are a critical part of design project best practices There’s no debate about that.

But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates

But first…

Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.

Creative briefs are a critical part of design project best practices There’s no debate about that.

But – agency life is busy and sometime there’s just “no time”. To make life simpler, I’m going to share 3 brief templates

But first…To simplify

your agency life, I’ll be sharing

3 brief templates But first…

Creative briefs are a critical part of design project best practices. But – agency life is busy and sometimes there’s just no time.

My name is Chris. I’m President and CEO at Function Point, and when I’m not in the office, I’m shredding some mountain pow!

Hi!

Now,let’s get to those briefs templates

so you can get to

more bright ideas

1The Classic(a.k.a. the dark roast cup of joe)

facts and views required for the scope of the job

Covers:

• definition of audience segmentation• input of key messaging by segment • insights around broader competitive market

this enables:

2Intake Form

The Classic+(a.k.a. the latte, no foam)

• everything in The Classic• required assets,

style guides, examples of old work

Covers:

This allows clients to start the briefing process by:

• initiating work• transferring

relevant files to the creative department

3The Strategic(a.k.a. venti low fat no whip iced cap)

• overview of the client’s operating reality • requirements for

developing a broader brand strategy

Covers:

• competitive landscape• innovation• regulation• product• agency culture

Asks questions about:

Get these 3 free creative brief templates

streamline processes simplify collaboration centralize information get real-time business data

Visit functionpoint.com to learn what fp. can do for your agency