3. CONVERTING WEBINARS€¦ · 12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE...
Transcript of 3. CONVERTING WEBINARS€¦ · 12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE...
3. CONVERTING WEBINARS
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 1
KNOW YOUR NUMBERS
WEBINAR TARGETS – WEEKLY
1. HOW MANY PEOPLE DO I NEED TO HAVE ON MY WEBINAR PER
WEEK TO HIT MY WEEKLY ENROLLMENT NUMBERS?
CONSERVATIVE CONVERSIONS AT 10% My weekly target # of sessions ______________(from class 2)
x 10 if I convert 10% to apply
=______________
ROCKSTAR CONVERSIONS AT 30% My weekly target # of sessions ______________(from class 2)
x 3 if I convert 33% to apply
=______________
WEEKLY ATTENDEE GOAL:
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 2
KNOW YOUR NUMBERS
WEBINAR TARGETS – MONTHLY
HOW MANY PEOPLE DO I NEED TO HAVE ON MY WEBINAR PER MONTH TO HIT MY MONTHLY ENROLLMENT NUMBERS?
CONSERVATIVE CONVERSIONS AT 10%
My monthly target # of sessions ______________(from class 2)
x 10 if I convert 10% to apply
=______________
ROCKSTAR CONVERSIONS AT 30%
My monthly target # of sessions ______________(from class 2) x 3 if I convert 33% to apply
=______________
MONTHLY ATTENDEE GOAL:
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 3
CONVERTING WEBINAR TEMPLATE
THE MOST CRITICAL SLIDES TO INCLUDE:
1. COVER SLIDE
WEBINAR TITLE:
______________________________________
2. SUBTITLE SLIDE
WEBINAR SUBTITLE:
______________________________________
______________________________________
3. WHICH ONE OF THESE ARE YOU? Validates they are the right audience. Gives you feedback --Audience participation slide. Top 5 problems or qualities they have. 1. 2. 3. 4. 5.
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 4
4. WHAT YOU WILL LEARN TODAY (OVERVIEW OF
WEBINAR) Validate they are in the right place and reinforce benefits of watching. Same as landing page. WHAT WILL YOUR PROSPECTS LEARN? 1. 2. 3. 4. 5.
5. ABOUT ME Validate shared values. Why they should listen to you. Credibility.
6. THE PROBLEM Main problem they face (why they are here—the problem your webinar solves).
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 5
7. WHAT “THEY’ OFFER AS SOLUTIONS
Set up what solutions they have already tried.
8. THE SOLUTION What you teach that is different. Accentuate your thought leadership. Is there a visual that you can have created that shows this to them?
9. A SLIDE THAT DISTINGUISHES WHERE THEY ARE VS. WHERE THEY WANT TO BE
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 6
10. ____ # MAIN STEP/STEPS YOU WILL TEACH
1. 2. 3. 4. 5.
11. SEED PROGRAM INFO/TITLE
This comes from my signature program __________________.
12. INTRODUCE A PROBLEM THEY STILL HAVE EVEN AFTER WATCHING THE WEBINAR
13. STRATEGY SESSION INVITATION WITH LIMITERS Emphasize benefits of the strategy session. Walk them through it. Link where I will send people to fill out application_______________
©2015 All Rights Reserved. Vanessa Horn International | TheSignatureSeries.com | www.vanessahorn.com revision 07/16/15 Class 2 CONVERTING WEBINARS Page 7
14. CASE STUDY/TESTIMONIAL SLIDE(S) Who can I showcase as case studies throughout my webinar to emphasize my teaching points?
Name: Where in webinar? 1. 2. 3. 4. 5.
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 1
6FigureIncomeStream.com
TITLE SLIDE
6FigureIncomeStream.com
EXPAND YOUR IMPACT & INCOME
6FigureIncomeStream.com
SUBTITLE SLIDE
6FigureIncomeStream.com
How to Create an Additional 6-FIGURE INCOME STREAM
within 90 days by packaging your expertise into a high-end
online training or coaching program6FigureIncomeStream.com
6FigureIncomeStream.com
WHICH BEST DESCRIBES YOU
6FigureIncomeStream.com
WHY BEST DESCRIBES YOU?1. Not making the MONEY you need/want to make 2. You want more TIME FREEDOM than your current business
model is giving you3. You feel called to make a bigger DIFFERENCE4. Your current MARKETING STRATEGIES aren’t working5. You need exact HOW TO’s and clarity of where to begin
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 2
6FigureIncomeStream.com
WHAT YOU WILL LEARN
6FigureIncomeStream.com
WHAT YOU’LL LEARN…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my
business. 3. The top myths & mistakes that are costing you clients.4. The 5 Steps to create a 6 Figure Income Stream you can put on
autopilot.5. Client case studies of people just like you who created 6 Figures
within 90 days following these steps6. Where you can get your own Personalized 6-Figure Strategy.
6FigureIncomeStream.com
ABOUT ME
6FigureIncomeStream.com
ABOUT ME AS MY FAMILY GREW, SO DID MY HUNGER TO FIND THE RIGHT MODEL
CORPORATE FRANCHISING NETWORK MARKETING SPEAKER | COACH | AUTHOR
Dual-income No Kids 1 Kid 2 Kids 3 Kids
6FigureIncomeStream.com
TRANSITION TO WEBINAR TITLE
6FigureIncomeStream.com
How to Create an Additional 6-FIGURE INCOME STREAM
within 90 days by packaging your expertise into a high-end
online training or coaching program6FigureIncomeStream.com
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 3
6FigureIncomeStream.com
THE PROBLEM
6FigureIncomeStream.com
THE PROBLEM:DO WHAT YOU LOVE AND THE MONEY WILL FOLLOW
1. We are told… “
”
6FigureIncomeStream.com
THE SOLUTION
6FigureIncomeStream.com
3 Step Process:
Your Business Strategist
That’s why I’m here…
Your sweet spot
6FigureIncomeStream.com
CASE STUDY (OPTIONAL)
6FigureIncomeStream.com
CASE STUDY:Note: Difference in:• Packaging & Positioning• Pricing• MessagingMary Jane
McKittrick, The go-to coach when your Messaging Matters Most
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 4
6FigureIncomeStream.com
THE PROBLEM
6FigureIncomeStream.com
THE PROBLEM cont…2. So much confusing advice3. Finding the right business
model 4. Finding the right mentor
6FigureIncomeStream.com
THE SOLUTION
6FigureIncomeStream.com
THE SOLUTION:1. Intelligent 2. Highly Profitable3. Success with Grace & Ease4. Your Signature Work5. Divine Partnership
6FigureIncomeStream.com
WHAT HAPPENED WHEN I IMPLEMENTED THE SOLUTION
6FigureIncomeStream.com
MY FIRST ONLINE LAUNCH:• Sold $30,000 in group coaching in
1 week!• Repeated 4x within a year.
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 5
6FigureIncomeStream.com
OTHER BENEFITS I AM ENJOYING ON THE OTHER SIDE OF THE
SOLUTION
6FigureIncomeStream.com
6FigureIncomeStream.com
CASE STUDY (OPTIONAL)
6FigureIncomeStream.com
CASE STUDY #1
Jeff Carlisle, Business Consultant
BEFORE: No online marketing
AFTER: Within 90 days, 45+clients $3,400/pp program
6FigureIncomeStream.com
TRANSITION TO MAIN TEACHING POINTS
6FigureIncomeStream.com
The 5 Steps to an additional 6-figure Income
Stream within 90 days
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
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6FigureIncomeStream.com
SEED PROGRAM
6FigureIncomeStream.com
All this comes from my program:
6FigureIncomeStream.com
CASE STUDY (OPTIONAL)
6FigureIncomeStream.com
CASE STUDY #2
Carrie Brander, Post Bariatric
6FigureIncomeStream.com
MAIN STEPS SLIDE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 7
6FigureIncomeStream.com
REORIENT TO WHERE WE ARE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
6FigureIncomeStream.com
TEACH STEP 1
6FigureIncomeStream.com
PACKAGING MISTAKE #1People don’t get what you do
6FigureIncomeStream.com
TEACH STEP 1 cont.
6FigureIncomeStream.com
PACKAGING MISTAKE #1People don’t get what you do
Solution: Create a Signature
Program serves your clients’ needs
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 8
6FigureIncomeStream.com
CASE STUDY (OPTIONAL)
6FigureIncomeStream.com
CASE STUDY #3BEFORE: Maxed out 1-on-1 therapy
practice.
Isabelle Tierney, Therapist
AFTER: Leveraged group program.
6FigureIncomeStream.com
REORIENT TO WHERE WE ARE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
6FigureIncomeStream.com
TEACH STEP 2
6FigureIncomeStream.com
Online Marketing Myth #1:You’re told you MUST: Blog Doing social media Podcasting Content Marketing
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 9
6FigureIncomeStream.com
TEACH STEP 2 cont.
6FigureIncomeStream.com
Online Marketing Myth #1:NOT A PHASE 1 ACTIVITY
6FigureIncomeStream.com
TEACH STEP 2 cont.
6FigureIncomeStream.com
The online assets you need:A single landing page leading to an education based webinar
6FigureIncomeStream.com
REORIENT TO WHERE WE ARE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 10
6FigureIncomeStream.com
TEACH STEP 3
6FigureIncomeStream.com
Free Free Sell intoLead Source Education-Based 1:1 Strategy a High END Group Training
(FB Ads/Linkedin/Talks) Webinar Session or Coaching Program
6FigureIncomeStream.com
TEACH STEP 3 cont.
6FigureIncomeStream.com
STEP #3: SELLInvite into High-End Signature Program
Option to Downsellinto Content Only
Serve via a Strategy Session
Option to Upsell into VIP Day or 1-on-1 calls
6FigureIncomeStream.com
REORIENT TO WHERE WE ARE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 11
6FigureIncomeStream.com
TEACH STEP 4
6FigureIncomeStream.com
STEP #4: DELIVER• How will your client
best get the results?• What do you LOVE to
do?
6FigureIncomeStream.com
TEACH STEP 4 cont.
6FigureIncomeStream.com
STEP #4: DELIVERSimple:• Phone • Record• Create Templates
& Action Sheets
6FigureIncomeStream.com
CASE STUDY (OPTIONAL)
6FigureIncomeStream.com
CASE STUDY #5BEFORE:
From concept to launch 6 weeks.
EPIC, BRAND LAUNCH
AFTER: 4,000 registered ¼ of a $ A Million Dollar Launch
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 12
6FigureIncomeStream.com
REORIENT TO WHERE WE ARE
6FigureIncomeStream.com
5 Steps to an add’l 6 Figure Income Stream:1. Package & Price2. Market3. Sell4. Deliver5. Repurpose
6FigureIncomeStream.com
TEACH STEP 5
6FigureIncomeStream.com
STEP #5: REPURPOSE• Got paid to create it.• Now your material is
recorded & in a membership site.
6FigureIncomeStream.com
TEACH STEP 5 cont.
6FigureIncomeStream.com
STEP #5: REPURPOSE• Sell over & over again.• Repurpose for other
income streams:i.e. BookContent Creation
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 13
6FigureIncomeStream.com
REVIEW WHAT YOU’VE COVERED
6FigureIncomeStream.com
WHAT I’VE COVERED SO FAR…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my
business. 3. The top myths & mistakes that are costing you clients.4. The 5 Steps to create a 6 Figure Income Stream you can put on
autopilot.5. Client case studies of people just like you who created 6 Figures
within 90 days following these steps
6FigureIncomeStream.com
GET THEM IN A “YES” STATE
6FigureIncomeStream.com
YES or NO?
Do you see how you could package your expertise via an online training or coaching program?
6FigureIncomeStream.com
FULFILLING YOUR PROMISE TO THEM
6FigureIncomeStream.com
WHAT I’VE COVERED SO FAR…1. Why all 6 Figure Income streams are NOT created equal 2. An Elegant Business Model that was responsible for $300k+ in my
business. 3. The top myths & mistakes that are costing you clients.4. The 5 Steps to create a 6 Figure Income Stream you can put on
autopilot.5. Client case studies of people just like you who created 6 Figures
within 90 days following these steps6. Where you can get your own Personalized 6-Figure Strategy.
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 14
6FigureIncomeStream.com
POINT OUT PROBLEM THAT STILL EXISTS
6FigureIncomeStream.com
What you may need now…• One-on-one personalized strategy.• Clarity on your most valuable offering to sell.• What is your EXACT next step?• What shift do you need to make in your
business?
6FigureIncomeStream.com
INVITATION TO SESSION (with limiters)
6FigureIncomeStream.com
ConnectWithVanessa.comOnly 18 Spots Available
Your chance for a FREE personalized 6-figure strategy:
6FigureIncomeStream.com
BENEFITS OF SESSION
6FigureIncomeStream.com
What can 45 minutes do for you?“From just our call & your recommendation to
create a Shadow CFO program, I created a client that generates $5,000/mo.”
ConnectWithVanessa.comOnly 18 Spots AvailableCrystal Stranger, EA & Author
CONVERTING WEBINAR TEMPLATE MARKET Your Signature Program
c) Vanessa Horn International, LLC vanessahorn.com 15
6FigureIncomeStream.com
WALK THROUGH WHAT THEY WILL SEE
6FigureIncomeStream.com
ConnectWithVanessa.com
6FigureIncomeStream.com
QUALIFY WHO SHOULD APPLY
6FigureIncomeStream.com
WHO QUALIFIES:You must be an action taker, not just an information seeker.
ConnectWithVanessa.comOnly 18 Spots Available
6FigureIncomeStream.com
FINAL SLIDE WITH DOMAIN
6FigureIncomeStream.com
ConnectWithVanessa.comOnly 18 Spots Available
Your chance for a FREE personalized 6-figure strategy: