10MB21 DECISION MODELS AND MANAGEMENT SCIENCE

3 1 0 3

Objectives To identify and define problems pertaining to business situations

To quantify the problem parameters and translate them into suitable mathematical models

To interpret, analyze and study the implications of changes in

problem parameters on the solution (What-If analysis)

UNIT - I Introduction

Introduction, Scope of Operation Research, Linear Programming, Formulation.

10 Hours UNIT - II

Linear Programming Solving LPP: Graphical method, Simplex method, Big M method , Duality ,

Dual Simplex method, Meaning of sensitivity analysis . 10 Hours

UNIT - III Transportation and Assignment

Transportation and assignment models: Transportation problems-North-

West Corner Solution, Least cost, VAM-Optimal Solution: MODI method - Non–Degenerate problems, Assignment Problem: Hungarian method.

10 Hours UNIT - IV

Dynamic Programming Dynamic Programming: Stage Coach Problem, Capital Budgeting problem,

Reliability Improvement problem. 9 Hours

UNIT - V Waiting line models

Waiting line models: Features and Terminologies, Solution to the practical problems on (M/M/1): (FCFS / ∞ / ∞) model.

Simulation: Steps in Monte Carlo simulation, Application to inventory and waiting line problems.

10 Hours

Total: 48 Hours

References 1. Hamdy A Taha, “Operations Research – An Introduction”, New

Delhi: Pearson Education, 2009 2. J.K.Sharma, “Operations Research - Theory and Application”, Noida:

McMillan India, 2003. 3. N.D.Vohra, “Quantitative Techniques in Management”, New Delhi:

Tata McGraw Hill Publishing Co. Ltd, 2006.

4. R.Paneerselvam, “Operations Research”, New Delhi: Prentice Hall of

India, 2008. 5. Frederick S. Hillier and Gerald J. Lieberman, “Operations Research”,

New Delhi: Tata McGraw Hill Publishing Co, 2005.

10MB22 MANAGERIAL ECONOMICS II

4 0 0 3

Objectives

To give an insight on Economic Growth & Indicators To provide students with a basic understanding of the Macro

Economic concepts and analytical tools that can be used in decision

making problems. To sharpen the analytical skills of the students by integrating their

knowledge of the economic theory with decision making techniques.

UNIT - I Introduction

Goals of Macro Economy, Economic Growth, Harrod-Dormar and Neoclassical Growth theories, Sustainable Development

9 Hours UNIT - II

National Income Measurement of National Income, Price Indices, GNP, GDP, Alternate

approaches to Measurement of Well being, Human Development Index 10 Hours

UNIT - III

Economic Indicators Business Cycle and Stabilization Policies, Inflation, Employment Rate,

Prices and Wages, Deflation 9 Hours

UNIT - IV Money, Interest & Income

Investment and Consumption Function, Circular flow of Income and Expenditure, Multiplier, Budget, Economical aspects of Taxation

10 Hours UNIT - V

Government Control of the Economy Kinds of Monetary and Fiscal Policies, Monetary and Fiscal Measures and

Macro Economic Goals, Limitations & Effectiveness 10 Hours

Total: 48 Hours

References

1. D.N.Dwivedi, “Macro Economics Theory and Policy”, New Delhi: Tata McGraw Hill, 2008.

2. G.S.Gupta, “Macro Economics”, New Delhi: Tata McGraw Hill, 2006.

3. Misra and Puri, “Indian Economy”, Mumbai: Himalaya Publishing

House, 2008. 4. Samuelson and Nordhaus, “Economics”, New Delhi: Tata McGraw

Hill, 2007. 5. The Economist Newspaper Ltd, “Guide to Economic Indicators”,

London: Profile Books Ltd, 2006.

10MB23 RESEARCH METHODOLOGY IN MANAGEMENT

3 1 0 3 Objectives

To introduce the concept of scientific research and the methods of conducting scientific enquiry.

To familiarize students in the area of application of statistical tools in Business Research.

To enable the students to prepare Business Report and present them to top management for decision making.

UNIT - I Types of Research and Research Design

Introduction to Research: Types of Research, Research Process, Problem Definition and Objective Formulation. Research Design: Exploratory,

Descriptive and Causal Research Design. 10 Hours

UNIT - II Measurement and Scaling

Fundamentals of Measurement and Scaling: Measurement of Variables, Developing Scales, Validity Testing, Reliability Testing.

10 Hours UNIT - III

Data Collection Methods and Sampling Data Collection Methods: Primary Data Collection Methods, Guidelines for

Questionnaire Design, Secondary and Special Data Collection Methods,

Advantages and Disadvantages of various Data Collection Methods, When to Use? Data Preparation: Editing, Coding, Transcribing, Data Cleaning.

Sampling Techniques: Probability and Non-Probability Sampling Methods, Determination of Sample Size, Hypothesis Development and Testing

10 Hours UNIT - IV

Multivariate Statistical Techniques Multivariate Statistical Techniques: Basic Theoretical Framework on

Discriminant Analysis, Factor Analysis, Cluster Analysis, and Conjoint Analysis

10 Hours UNIT - V

Report Writing Research Report: Basics of Written Report, Purpose, Contents, Graphical

Presentation, Synopsis, Essence of Oral Presentation

8 Hours

Total: 48 Hours

References 1. Donald R. Cooper and Pamela S. Schindler, “Business Research

Methods”, New Delhi: Tata McGraw Hill Publishing Company Limited, 2007.

2. Uma Sekaran, “Research Methods for Business”, New Delhi: Wiley India, 2006.

3. William G. Zikmund, “Business Research Methods”, New Delhi: Thomson Learning, 2006.

4. Rajendra Nargundkar, “Marketing Research, Text and Cases”, New Delhi: Tata McGraw Hill Publishing Company Limited, 2007.

5. Naresh K. Malhotra, “Marketing Research – An Applied Orientation”,

Noida: Pearson Education, 2007.

10MB24 MARKETING MANAGEMENT 4 0 0 3

Objectives To give detailed insight into the 4Ps of Marketing

To enable the students to frame marketing strategies for organizations of different nature

To enable the students to understand the significance of direct

marketing efforts

UNIT - I Product Planning

New Product Development – Process - Adoption Process - Product Life Cycle – Product Levels – Product Hierarchy - Product Classification -

Product Branding - Brand Name Decision - Brand Strategy Decision. 11 Hours

UNIT - II Pricing

Pricing - Setting the Price, Methods - Initiating Price Changes - Responding to Price Changes - Adapting the Price.

9 Hours UNIT - III

Marketing Channels

Channel Functions - Channel Levels - Channel Design Decisions - Channel Management - Issues in Channel Relations – Retailing - Emerging Trends

in Retailing. 8 Hours

UNIT - IV Marketing Communications

Process - Developing Effective Communications - Deciding on the

communication Mix, Advertising - Developing effective Advertising Programs - Forms of Advertising – Appeals - Media Decisions - Sales

Promotion -Public Relations. 11 Hours

UNIT - V Personal Selling

Personal Selling - Direct Marketing - Online Marketing - Impact of Internet in Marketing, Networking - Multi Level Marketing, Marketing of Services -

Marketing to Non Profit Organizations. 9 Hours

Total: 48 Hours

References 1. Philip Kotler, Kevin Lane Kellar, Abraham Koshy, and Mithileswar

Jha., “Marketing Management – A South Asian Perspective”, Noida:

Pearson, 2009. 2. Zikmund D’Amico, “Marketing”, New Delhi: Thomson South

Western, 2009. 3. O’Guinn,Allen and Semenik., “Advertising and Brand Promotion”,

New Delhi: Thomson South Western,2009. 4. Louis W Stern, Adel I El Ansary, and Anne T Coughlan., “Marketing

Channel”, New Delhi: Prentice Hall of India, 2008. 5. Valarie A Zeithaml, Mary Jo Bitner, Gremler, and Pandit., “Service

Marketing”, New Delhi: Tata McGraw Hill, 2008.

10MB25 PRODUCTION MANAGEMENT 3 1 0 3

Objectives To familiarise students with Operations terminology and concepts.

To provide competence in the use of different tools and techniques

used in Production Management. To enable the students in the area of materials management.

UNIT - I

Introduction Production and Operations Management: Need, Objectives, Evolution and

Functions of Production Management, Interrelationship between Production and Other Functions, Production Systems and Characteristics:

Job, Batch, Mass, Continuous Flow. Measures of Effectiveness, Capacity Planning, Stages of Product Development, Techniques used in Product

Design: Standardization, Modular Design, Computer Aided Design (CAD) / Computer Aided Manufacturing (CAM), Concurrent Engineering, Value

Engineering. 10

Hours

UNIT - II

Production Layout

Characteristics and merits of Facility Layout: Product, Process Layout, Cellular Layout, Fixed Position Layout. Software for analysis of layouts-

Line Balancing (problem). Factors Affecting Decision, Break-even Analysis, Simple Median Model, centre of Gravity Model.

10 Hours UNIT - III

Process Planning Process Planning – characteristics and functions- Aggregate planning –

Definition, methodology. Master Production Schedule – Material Requirement Planning – Capacity Requirement Planning – methodology

(problem). Manufacture Resource Planning (MRP) II/ Enterprise Resource Planning (ERP).

10 Hours UNIT - IV

Materials Management

Independent Demand model: Economic Order Quantity (EOQ) Model (problem), Probabilistic model (Problem) – Inventory Management –

models-Types of Inventory control - P System (Fixed period), Q System (Fixed Quantity) (problem), Techniques of Inventory control - ABC

Analysis (problem), Just in Time (JIT), Techniques: KANBAN 10 Hours

UNIT - V Work Measurement Technique

Work Measurement Techniques: Time Study, Methods - Time Measurement (MTM), Work Sampling (problem), Lean Manufacturing: 7

Wastes, Single Piece Flow, Single Minute Exchange of Die (SMED).

8 Hours Total: 48 Hours

References 1. Norman Gaither and Greg Frazier., “Operations Management”, New

Delhi: Thomson Learning Inc, 2007. 2. Kanishka Bedi, “Production and Operations Management”, New

Delhi: Oxford University Press, 2007. 3. S.N.Chary, “Production and Operations Management”, New Delhi:

Tata McGraw Hill, 2002. 4. Byron J Finch, “Operations Now”, New Delhi: Tata McGraw Hill,

2007. 5. Chase Jacobs, Aquilano, and Agarwal, “Operations Management for

Competitive Advantage”, New Delhi: Tata McGraw Hill, 2002.

10MB26 FINANCIAL MANAGEMENT

3 1 0 3 Objectives

To enable the students to understand the concepts of Financial Management.

To understand the concepts and techniques of Capital Budgeting. To throw light on the significance of Cost of Capital for deciding the

Capital Structure, Dividend policy and Working Capital Management.

UNIT - I Introduction

Financial Management: Functions, Goals, Time Value of Money, Future Value and Present Value of Money, Bond and Stock Valuation.

10 Hours UNIT - II

Principles of Capital Budgeting

Principles and Nature of Capital Budgeting, Evaluation Techniques: Payback Period, Accounting Rate of Return, Net Present Value, Internal

Rate of Return, Profitability Index, Project Selection Under Capital Rationing.

10 Hours UNIT - III

Cost of Capital and Capital Structure Concept of Cost of Capital, Measurement of Specific Costs and Overall

Cost of Capital. Capital Structure Theories, Factors Determining Capital Structure

10 Hours UNIT - IV

Dividend Theory Dividend Theory, Dividend Policy, Determinants of Dividend Policy, Forms

of Dividend

9 Hours UNIT -V

Principles of Working Capital Principles and Determinants of Working Capital, Operating Cycle,

Estimation of Working Capital. 9 Hours

Total: 48 Hours

References 1. I.M.Pandey, “Financial Management”, New Delhi: Vikas Publishing

House Pvt. Ltd., 2006. 2. M.Y. Khan and P. K.J ain, “Financial Management- Text, Problems

and Cases”, New Delhi: Tata McGraw Hill Publishing Company Ltd, 2009.

3. Prasanna Chandra, “Financial Management- Theory and Practice”,

New Delhi: Tata McGraw-Hill Publishing Company Ltd, 2009.

4. James C. Van Horne, “Financial Management & Policy”, New Delhi:

Prentice Hall of India, 2009. 5. Vyuptakesh Sharan, “Fundamentals of Financial Management”,

Noida: Pearson Education, 2009.

10MB27 BUSINESS APPLICATION SOFTWARE 0 0 4 2

Objectives To provide knowledge on MS-Excel, MS-Access and Modeling

techniques pertaining to various business applications. To enable the students to use Tally for developing Accounting

Information System. To make the students proficient in SPSS for application of the same

in Business Research. UNIT I

MS Excel

Excel: Create, Modify and Save a Spreadsheet, Using Templates, Using Multiple Workbooks, Formatting Numbers, Report Manager, Computations

in Cells, Summary Functions, Conditional Formats, Appearance/ Format of Text and Numbers in Cells, Sorts, Data Filters , Create Graphs and

Charts ,Modify Charts. 10 Hours

UNIT II Application of Excel

Modelling in Linear Programming: Product-Mix Problem (Real life industry based problems), Blending Problem, Workforce Scheduling, Make-or-Buy

Decision(Real life industry based problems), and Material Requirement Planning. Sensitivity / What-if-analysis.

Modelling in Transportation and Assignment Problem. 10 Hours

UNIT III

MS Access Access: Create Database, Table Relationship, Primary Key, Modify Field

Properties, Find and Sort Records, Data Types, Create and Modify Forms, Enter Records Using Form, Deletion of Records, Control Toolbox, Apply

and Remove Filters, Calculated Field, Create Report, Format Properties, Query.

9 Hours UNIT IV

Accounting Package - Tally Creating a Company, Group Ledger, Voucher, Journal, Contra, Sales,

Purchases, Credit Note, Debit Note, Receipt, Payment, Report Generation. 9 Hours

UNIT V Statistical Package

Statistical Package for Social Sciences (SPSS): Defining Variables,

Entering Data, Data Editing, Data Transformation, Cross Tabulation, Pivot

Table, Descriptive Statistics, Chi-Square Test (Real life industry based

problems), Creating and Modifying a Chart, Linear Regression. 10 Hours

Total: 48 Hours

References 1. Joyce Cox, Joan Preppernau, Steve Lambert, and Curtis Frye.,

“2007 Microsoft® Office System Step by Step” Microsoft Press

Release, 2007.

2. Vikas Gupta and Kogent Solutions Inc, “Computer and Financial

Accounting with Tally 9.0”, New Delhi: Dreamtech Press, 2008.

3. Robert H. Carver and Jane Gradwohl Nash, “Data analysis With

SPSS (Version – 16)”, New Delhi: Cengage Learning India Private

Limited, 2009.

4. David Whigham, “Business Data analysis Using Excel”, New Delhi:

Oxford University Press, 2007. 5. William J Stevenson and Ceyhun Ozgur, “Introduction to

Management Science”, New Delhi: Tata McGraw Hill, 2008. 6. Frederick S Hiller and Mark S Hiller, “Introduction to Management

Science”, New Delhi: Tata McGraw Hill, 2008. 7. Hamdy A. Taha, “Operations Research – An Introduction”, New

Delhi: Prentice Hall, 2009.

8. Andy P. Field., “Discovering statistics using SPSS: (and sex, drugs

and rock 'n' roll)”, New Delhi: Sage Publication, 2009.