2nd Year Portfolio

7091

06

Business Card Series

Corporate Design

Student Goldpack

Corporate Identity Design

Desktop Publishing

Exam Brief

Brief

RationaleJust from the quote above, Grid is a space where design is just a mere word they use to

describe the kind of work they do. Their focus lies in building an identity for a brand/company.

They create this identity through a very simplistic and minimalistic design style. Grid creates

identitites that even in 10 years to come, the company/brand they worked on will still exist.

They strive in actually building the image of a brand/company as compared to designing for

a brand/company.

Using this as great inspiration, thought was applied in designing the following business cards

for Grid. The design thought applied through this project is that of simplistic and minimalistic

design. The use of symbols and colour were explored to communicate the message effectively

for each business card. Also, the use of space can be distinctly identified throughout this

project.

Using Grid Worldwides existing identity, the task of this brief was to create a series of four

business cards for four categories of service within the design company Grid Worldwide.

This was a 2 sided business card that had to be laid out with consideration to the identity of

Grid, with the reverse side having a clear concept that suggested the category representing

the person.

Communication

Modern

Symbolism

Simplistic

Skilled

Mood Board

Visual Language

C = 0 | M = 39 | Y = 100 | K = 0

C = 31 | M = 0 | Y = 100 | K = 0

C = 100 | M = 0 | Y = 0 | K = 0

C = 0 | M = 91 | Y = 4 | K = 0

Colaborate - Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Colaborate - Light


Final Business Cards

Brief

RationaleThe purpose of this brief was to create gift cards targetting children, The first thought that

came across me was that of colour, joy, and playfulness.

The first task, that of producing a stylised logo, was inspired through the use of silhouettes.

I decided to use the Ellie for this. The logo was executed keeping in mind the target group

(children), through the use of a simple shape defining my animal of choice.

I decided to design a card that was colourful and meaningful and one that can be treasured

for a while. Apart from the card itself, a pouch/sleeve with a small stand was designed and

executed to fit the purpose of this. Alongside these, a box was carefully crafted to fit both the

sleeve and the card itself hence, producing a final outcome of a gift card box that will suit the

need of display.

This brief required to stylise an image which will be used as an identity for a range of childrens

gift cards.

Colourful

Simple

Playful

Joyful

Mood Board

Visual Language

C = 52 | M = 100 | Y = 9 | K = 1

C = 4 | M = 87 | Y = 100 | K = 0

C = 87 | M = 75 | Y = 0 | K = 0

C = 67 | M = 0 | Y = 100 | K = 0

C = 3 | M = 62 | Y = 100 | K = 0

C = 35 | M = 0 | Y = 100 | K = 0

Myriad Pro


Noteworthy - Bold


Logo Option

Final Logo

Card Sleeve

Gift Card

Gift Card (when open)

Gift Card Box

10x gift cards10x pouches

Brief

RationaleI chose to come up with a brand for Pure Sparkling water. The design of the bottle (being

the package) was kept very simple. Ergonomics of the bottle were carefully crafted in order

to enhance comfortability of holding the bottle together with pouring of the water in to a glass

or any other form of container. The glass that sits on top of the bottle clips pefectly therefore

convinience plays a big role. Lastly, this beverage has an easy - to - use form and function.

This beverage was named Maji which is the name given to water in Swahili, the local

language of Kenya. A logo was designed for this beverage that would suit the approach of a

classic sparkling water that would look attractive.

The choice of images used on the execution of the bottle design were carefully selected to

expand the idea of this crisp and clean beverage.

The layout of design and information on the bottle was finally executed through an extensive

exploration process. The final design resulted in a clean and crisp layout on the bottle.

Iconic Packaging for a New Generation Beverage

The requirement of this brief was to conceptualize your own beverage or take an existing

beverage and create an iconic pack for that beverage.

Mood Board

Crisp

Clean

Fresh

Appealing

Visual Language

C = 4 | M = 76 | Y = 90 | K = 0

C = 28 | M = 100 | Y = 97 | K = 32

C = 67 | M = 0 | Y = 100 | K = 0

C = 15 | M = 100 | Y = 95 | K = 5

Myriad Pro - Bold Condensed


Myriad Pro - Light Condensed


Advent


Logo Design

Bottle and Glass Design

Strawberry Flavoured Sparkling Water

500 ml 17 oz.

Bottle with graphics applied

Bottle and Glass

Final Design

Maji avoured sparkling water is100% pure. Majis puric ation processincludes pre-l tration, reverse osmosisand ozone sterilization to your safety.

The water is then enriched with naturalavours to tingle your taste buds and

keep you healthy.

simply refreshing!

Facts

Psst!

(all gures measured by Mg/L)

(its a secret!)

Maji avoured sparkling water is enriched with Calcium

Final Design

Maji avoured sparkling water is100% pure. Majis puric ation processincludes pre- ltration, reverse osmosisand ozone sterilization to your safety.

The water is then enriched with naturalavours to tingle your taste buds and

keep you healthy.

simply refreshing!

Facts

Psst!

(all gures measured by Mg/L)

(its a secret!)

Maji avoured sparkling water is enriched with Calcium

Corporate Identity is a combination of colour schemes, designs and words that a firm employs

to make a visual statement. It is the persona of a corporation which is designed to accord

with and facilitate the attainment of business objectives. It is usually visibly manifested by

the way of branding.

I decided to create my own company which specialises in bird watching activites in

Johannesburg, South Africa.

The key objective was to execute a logo which would be suitable for such a company. I

decided to keep it simple but also one that depicts nature in a fresh sense. The logo design

was therefore crafted keeping all these factors in mind.

The rest of the design elements used in this project seen on all the stationery material were

carefully chosen to suit the feel of this company.

In conclusion, the corporate identity towards this company was successful and a crisp, clean

and fresh look was achieved.

Brief

Rationale

The purpose of this brief was to create an identity design for any small local business in the

tourism or hospitality sector.

Natural

Fresh

Simplistic

Attractive

Mood Board

NeoSans Regular


NeoSans Light


C = 100 | M = 23 | Y = 100 | K = 44

C = 0 | M = 65 | Y = 96 | K = 0

C = 50 | M = 0 | Y = 100 | K = 20

Visual Language

Logo Design

Business Card Design

Letterhead Design

Compliment Slip Design

Envelope Design

Navtej Dhadialla - 709106

Brief

Rationale

The purpose of this brief was to design a poster to promote the popular musical Evita. The

posters requirement was to have a conceptual element to it and must be visually driven.

The task of this brief was to design a poster for the famous Evita which is a musical based

on the first lady of Argentina, Eva Pern.

The poster was kept very simple but also communicative at the same time. The silhouette

idea works very well with the textured background and the image of the dramatic Eva Pern

fits well within this hence, creating a dual image.

The layout of type was kept very simple and the factor of legibility was kept in mind to create

an impact yet powerful style.

In conclusion, I think the composition and layout of the poster worked very well and was

powerful.

Mood Board

Classy

Simple

Old School

Modern

Visual Language

Sertig Light


Snell Roundhand

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RiotSquad


C = 0 | M = 0 | Y = 0 | K = 100

C = 0 | M = 100 | Y = 100 | K = 0

C = 37 | M = 98 | Y = 70 | K = 53

Final Poster Design

2nd Year Portfolio

Documents

Transcript of 2nd Year Portfolio