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Controlled Assessments

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Homework check

Please have you Magazine Adverts on the desk in front of youready to look at.

With these also have your journal.

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Assessment

Peer review of Magazine

Adverts

Using marking criteria

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www and ebi

write a post it

www - have they used conventions of an advert?

ebi - how could they improve their work?

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LO

Work to complete any and all outstanding Controlled

Assessments

Prepare for Exam and completion of Assignment 2b

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Name 1a 1b 2a 2b

ABDUL RASOUL NoorD I I

ASGAR Sumana Y Y Y

BUTLER Paige Y Y Y

EL-LOUAH-AKPAN Malieca-Jade Y N Y

FERGUSON Mia D I Y

GRANT Hana Y Y Y

IBISHI Lejla Y Y Y

MIAH Sadia Y Y Y

REEVES Lucy Y I Y

SAMADI Souita Y Y YSANGHERA Jasdeep Y N Y

THOMPSON Nicole Y Y Y

WHEELER Chloe D I Y

YOUNG Jade D I I

Y = Final Version D=Draft N=Nothing submitted I=Incomplete

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Assignment1a

Assignment1b Assignment2a

Noor

Mia(dra4)

Chloe(dra4)

Jade(dra4)

Noor Noor

Malieca Malieca

Mia(dra4)

Lucy

Jasdeep Jasdeep

Chloe

Jade Jade

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Those in catch-up

Complete as many of the outstanding controlled assessments

as you can.

If you do not complete you must complete by Tuesday

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Preparation for Exam

Using the brief you are to continue planning your Advertising

Campaign

Tasks:

prepare a presentation of your campaign including:

your idea for a 30sec TV advert - in 1 or 2 paragraphs

storyboard this advert using storyboard paper

your magazine advert (which you did for HW)

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Watch

http://youtu.be/r5iaTRqIafU

http://youtu.be/r5iaTRqIafUhttp://youtu.be/r5iaTRqIafU

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UnileverislookingtolaunchanewrangeoftoiletriesforthemodernBri7shgirlorboy,

womanorman.However,insteadofthisproductbeingresearchedandcreatedinhouseand

marketedusingourusualwellestablishedproductdevelopmentandmarke7ngteamswe

haveinsteaddecidedtoopentheprocessuptothegeneralpublicthroughacompe77on.

WewantyoutocreateanewbrandforUnilever:Abrandwhichwillhaveappealtoa

specifictargetaudience;abrandwhichwillbebothuniqueandrecognisable.

TohelpmarketthisproductwewantfromyouanadverIsingcampaignforyournewbrand.

Thisshouldininclude:

yourdescrip7onoftheproductexplaining:

o howitisaimedatthetargetaudience

o howyouintendtorepresentpeople,placesandthebranditself

o whyyourBrandmightbethenextLynxorDoveorImpulse

Yourideafora30secTVadvert

Yourideaforaonepagemagazineadvert

Youmaychooseyourtargetaudiencefromthefollowinggroups.

Girlsorboysaged13-18

Womenormenaged18-30

Womenormenaged30+

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HW

Complete your presentation ready for Tuesdays lesson

If your were in catch-up today - prepare your presentation for

Tuesday

You may use Prezi, Powerpoint or something similar BUT

you dont have to.

You DO have to be prepared to present your ideas and

evaluate each others

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Plenary

What skills will be important for you to show on Tuesday?

Discuss with a neighbour and write on a post-it

Post these on the wall