29 - IV Trimester

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BHARATHIDASAN INSTITUTE OF MANAGEMENT

TIRUCHIRAPPALLI 620 014

29th BATCH (2012 2014)

SYLLA I FOR FOURTH TRIMESTER(UNE 201! SEPTEMBER 201!)

Sl. No. TITLE OF THE COURSE

1 COMPULSORY

STR TEGIC M N GEMENT"I2

FINANCE

MANAGING BANKS AND FINANCIAL INSTITUTIONS

3 SECURITY ANALYSIS AND PORTFOLIOMANAGEMENT

4 PRIVATE EQUITY FINANCE

5 FINANCIAL MODELING USING SPREADSHEETS

MARKETING

BRAND MANAGEMENT

! RETAILING

" DIGITAL MARKETING

# SERVICES MARKETING

1$

SYSTEMS

SOFT%ARE PRO&ECT MANAGEMENT

11 BUSINESS PROCESS REENGINEERINGMANAGEMENT

12 ANALYTICS AND BUSINESS INTELLIGENCE

13 IT ENABLED SERVICES MANAGEMENT

14

HRM

TRAINING ' DEVELOPMENT

15 RECRUITMENT AND SELECTION1 COMPENSATION MANAGEMENT

1! PERFORMANCE MANAGEMENT

1" OPERATIONS QUALITY MANAGEMENT AND SI( SIGMA

1# SUPPLY CHAIN MANAGEMENT


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BHARATHIDASAN INSTITUTE OF MANAGEMENTTIRUCHIRAPALLI ) 2$ $14

STRATEGIC MANAGEMENT ) I

I. S*+,*-/0 Pl,/

Process strategic intent - concept of Stretch from Fit Fundamental dimensions of

strategy

II. I*+ A,l/

Five/ six forces How industry changes- BO strategy in industry

III. B/l/ Co67-*/*/8- A8,*,-

Building loc!s of competitive advantage -Building competitive advantage through

functional level and usiness level strategies - "eneric strategies# $ost leadership%

&ifferentiation and Focus &ual advantage leadership - 'alue $hain (nalysis - core

competencies)

IV. Co+7o+,*- l-8-l *+,*-/-9

"rowth staility retrenchment strategies diversification models of $orporate

Strategy - Strategy in gloal environment Strategic alliances and entry modes)

V. S*+,*-/0 /67l-6-*,*/o , 7-+:o+6,0- 6-,+-6-*

Strategies for firms operating in single/multiples industries and across countries

strategic implementation- Balance score card

T-;* >>>>>>>>>>>>>>>>


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BHARATHIDASAN INSTITUTE OF MANAGEMENTTIRUCHIRAPPALLI 2$ $14

M,,/ B,= , F/,0/,l I*/**/o ?3 CREDIT@

O


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) Basel ?8evisions to the guidelines post the gloal financial crisis

*

Unit 5 65.1 RBI , Mo-*,+ 7ol/0 2

a) 7nderstanding 8B@s tools goals and actions in control ofmonetary policy)

) ,ools and conduct of monetary policy its targets and goals

(ssignment # 8B@s role during the +ast (sian $risis and the "loal

Financial $risis)

4

5.2 B,= *+,*- 4

a) $ase * # "loal ,rust Ban! 4) $ase 4 # 9es Ban! 4

To*,l 3$

R-,/98eading material provided)A/*/o,l R-,/ -*-

ndustrial Finance % y 8) 'iswanathan A

Bare (cts #

i) ,he


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PRIVATE EQUITY FINANCE

?2 CREDIT@

S-/o B+o,-+ To7/0 D/0/o Po/*

* Overview of 'enture $apital and Private+5uity ndustry

+volution of '$P+ in ndia

Stages of '$P+ investment in ndia% '$P+deals gloally% Players in different segments

4 'enture $apital / Private +5uity :ife $ycle Fund raising% nvestment% onitoring% +xit%&istriution to nvestors

? Fund 8aising Process $reating a Private Placement emorandum2PP3% nvestment approach% fund Structures%Principle terms of the fund% Hurdle rate%,imelines of fund closure etc)

nvestment process

Sourcing% dentification

&ue &iligence

,erm Sheet

Structuring of nvestment

Sourcing of the deal through different models%deal evaluation 2nitial3) $ompliance with your

PP)Business &ue &iligence% :egal &ue &iligence%(ccounting 0 Financial &ue &iligence),erms of the nvestment on valuation% nvestorrights% 'eto rights% investment 0 exit timelines)Structuring of '$/P+ nvestments%nstruments that can e used% timing with exit)

K onitoring process S% Board eeting% (udit committee%anagement eetings% introduction tonvestment anager@s >>>>>>>>>>>>>>>>


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BHARATHIDASAN INSTITUTE OF MANAGEMENTTIRUCHIRAPPALLI 2$ $14

FINANCIAL MODELLING USING SPREADSHEETSFinancial odelling 2Finod3 is a asic course to e offered to the 4 ndyear students ofB(% maGoring in Finance% with a view to help them construct roust financial templateson spreadsheets) Students are expected to have a very good understanding of Financial

(ccounting and Financial anagement concepts) ,hough this course will usespreadsheets to construct financial models% it is


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+valuation,he evaluation for this course will not e similar to most traditional courses) Since thiswould e hands on approach% the evaluation will also e hands on)

,he proposed evaluation pattern 2in percentage3 isid-term ,est E/ *E+nd-term ,est KE/ E

(ssignments ?E/ ?E(ttendance 4E/ 4E

T-;*9astering Financial odelling in icrosoft +xcel@ y (listair : &ay y pu yPearson)

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BARATHIDASAN INSTITUTE OF MANAGEMENTTIRUCHIRAPALLI ) 2$ $14

BRAND MANAGEMENT?3 CREDIT@

Co+- O


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Brand (wareness and its influence on rand crediility and consumers@ rand purchaseintentions and for repeat purchase% Brand +5uity and easuring Brand +5uity% 8ole ofar!et 8esearch in Branding% .o &escription of a Brand anager

T-;*


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*/ Introduction to Digital Marketing:Digital Marketing trategy 0 1ole of Internet in the

traditional Marketing mi+ 0 2 %s of Digital Marketing 0 i+ steps in Crafting a successful digitalmarketing trategy 0 The various tactics in Digital marketing and their corresponding outcomes.

Reference:

Chapter *$3 of 4eMarketing 0 the essential guide to digital marketing

5arvard (usiness 1eview 3* article titled 6(randing in the digital age7

3. ebsite & Mobile !eb:eb 3. 0 Content$ usability$ navigation 8 ebsite design 8 riting

for Copy writing8 !" Copywriting8 Mobile website & Mobile applications development 8

Crowdsourcing

Reference:

Chapter 9$ :$ 2 & ; of 4eMarketing 0 the essential guide to digital marketing

9. Searc" #ngine Opti$ization %S#O: hy !" is important 0 5ow do search engines work!E Concept @ote titled 6"nline Metrics/ hat are you measuring and hy7

MIT loan Management 1eview article 4Can you measure the 1"I of your social media

marketing>>>>>>>>>>>>>>>


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UNIT49 8elationship value of customers 8elationship development strategies Service Failure - Service recovery strategies Financial and economic impactof service Balanced Performance score card)

P+-0+/>>>>>>>>>>>>>>>>


SOFT%ARE PRO&ECT MANAGEMENT?3 CREDIT@

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4 Software >uality anagement? People anagement

4 Co##"niation #ana$e#ent


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-4-

UNIT4 9 P+o-0* Mo/*o+/ , Co*+ol -/o

S.No. To7/0* $onfiguration anagement

4 $hange anagement? onitoring / ,rac!ing and $ontrol of >uality% Schedule% $ost%%ro'"t

ssues anagement5 Pro&et *inane

6 Pro&et los"re

UNIT5 9 B-o So:*,+- P+o-0* M,,-6-* 4 -/o

S.No. To7/0

* ProGect +valuation

4 anaging $ontracts% Software Su-$ontract anagement

? Overview of SO% $% ,:% Six Sigma ProGect anagement Bodies of 1nowledge P% (P% (P

K Best Practices from the ndustry

J +merging ,rends in Software ProGect anagement

P+o-0* ) P+--*,*/o , D/0/o 4 -/o

S-*- R-,/9

*. Software ProGect anagement in Practice% y Pan!aG.alote% Pearson +ducation (sia+4) Software ProGect anagement% F/:*+dition% y Bo Hughes and i!e $otterell

2,H3?) Software +ngineering ( Practitioner@s (pproach% S-8-* +dition% y 8oger

8)Pressman% c"raw-Hill nternational +dition

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BUSINESS PROCESS REENGINEERING AND MANAGEMENT

B/- P+o0- M,,-6-* ?BPM@

UNIT1

,o introduce the concept of Business Process anagement - ,o provide an explicitand structured approach to manage usiness process - ,o introduce the conceptsof Business Process odeling - ,o introduce the concepts of Business Processanagement ,echnology - ,o provide an overview of the scenarios where variouspieces of BP can e applied)

B/- P+o0- R--/--+/ ?BPR@

UNIT2

,o explain the $onceptual Foundation of BP8% 8ole of nformation ,echnology in BP8

Process mprovement and Process 8edesign) ,o introduce the concepts of BP8mplementation ethodology% Business process mprovement% Business Process8edesign People anagement for BP8 mplementation% 8e-organi6ing People andanaging $hange)

R-:-+-0-*) S) Balasuramanian and 8) 8adha!rishnan% Business Process 8eengineering- ,extand $ases% PH% 4EEM

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ANALYTICS AND BUSINESS INTELLIGENCE ?2 CREDIT@

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I0 #2'34#D S#,5IC#S M'2'6#M#20

*) ntroduction to Outsourcing*)* ,he outsourcing :andscape

*)4 odels in outsourcing

*)? Benefits of outsourcing

*) $hallenges in outsourcing

*)K $omponents of outsourcing

4) nformation ,echnology +naled Services4)* ,+S "amut of services4)4 Beyond $all centre

4)? Business Process Outsourcing4) (pplication Outsourcing4)K nfrastructure Outsourcing4)J "enerations in BPO

?) BPO Framewor!?)* Operations anagement?)4 Productivity 0 $apacity anagement?)? $ost anagement?) 8elationship anagement?)K Sales and oili6ation?)J Service >uality?)D Support services in BPO

) ntroduction to F0( BPO)* PtP% Ot$ 0 8t8)4 &efining S:(@s)? $ontrols 0 $ompliance

K)


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TRAINING ' DEVELOPMENT?3 CREDIT@

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RECRUITMENT AND SELECTION

?2 CREDIT@

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COMPENSATION MANAGEMENT

?2 CREDIT@

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PERFORMANCE MANAGEMENT

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CourseQuality

Management and

Credit 3

Objective: 3o introduce students to the basic concepts, tools andtechni4ues of 4uality management and how the focus of 35# has become soimportant for all companies in recent times. 6urther the course introduceshow the philosophy and methodology of i1 igma can be applied to improveprocesses7products7services within various functions across differentindustries 8vi0., hospitality, manufacturing, 93, P", retail, telecom, etc.:.

nit ! ": #ntroductionPrinciples and oncepts of 5uality ; asics of 5uality #anagement >>>>>>>>>>>>>>>>

29 - IV Trimester

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