BE PART OF AUSTRALIA’S NUMBER ONE TRADE SHOW FOR EVERYTHING HEALTHY!

NATURALLYGOODEXPO.COM.AU

29-30 APRIL 2018ICC SYDNEY, DARLING HARBOUR

Trade Only - Not open to the general public

BRINGING THE NATURAL & ORGANIC WORLD TOGETHER

An event for the industry by the industryNaturally Good Expo works with peak industry bodies, associations and partners to

ensure that the event reflects the current needs of the industry.

Here are just some of the industry leaders we work closely with:

INDUSTRY PARTNERS

PLATINUM PARTNERS

Our Publications

Our Exhibitions

London 22-23 April 2018

Malmömässan Sweden 15-16 November 2017

Hong Kong 29-31 August 2018

Diversified Communications has been in the health and wellness market for over 20 years and we are incredibly excited to be welcoming Naturally Good Expo into our “natural family”.

The Natural and Organic industry is one we are truly passionate about and our global portfolio of industry leading Natural & Organic product trade shows including Natural & Organic Products Europe, Natural Products Scandinavia, Nordic Organic Food Fair and Natural & Organic Products Asia are a testament to this. As a business we also publish Natural Products News and Natural Beauty News and earlier this year launched Natural Products Global, aimed at connecting the global natural and organic community.

We believe Naturally Good Expo will fit seamlessly into our global network and open new opportunities for our customers to expand their reach, learn from and connect with an international audience across three continents.

Please get in touch with our team to discover more about how our network can help you in your business.

Thank you

Jon Perry Event Director

Naturally Good Expo is now part of the Diversified Communications Global portfolio of Natural Product

trade shows and publications

“This is such an exciting place to do business. Exhibitors are in the mindset for selling and we’re in the mindset for buying!”

Irene Falcone Founder and CEO, Nourished Life

Naturally Good Expo is Australia’s ONLY business event 100% dedicated to supporting and fuelling the natural, organic and healthy products marketplace.

As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market.

Featuring dedicated pavilions for Natural Beauty & Living and Complementary Medicines alongside the main expo hall, Naturally Good Expo offers the best opportunity to showcase the newest product formulations in natural beauty, health food & beverages, ingredients, complementary medicines, lifestyle products and more.

ABOUT THE SHOW

107% increaseIN TOTAL VISITS

(on Sydney 2016)

6,228TOTAL ATTENDANCE

350EXHIBITORS

Whether you’re growing an established brand or launching your latest innovation, the Naturally Good Expo brings together Australia’s largest number of active and qualified buyers and every channel of distribution in the natural and organic products industry, eager to meet you and your products.

WHY EXHIBIT

83%Satisfied or very satisfied

with meeting the right buyers from their target markets

84%Consider Naturally Good Expo important for their business

85%Satisfied or very satisfied with

the quality of visitors

“The Naturally Good Expo was fantastic! We had 175 lead opportunities and one very

large USA retailer who within a few weeks had placed their first order for 37 stores in Australia and 3000 stores overseas. I would recommend

the Naturally Good Expo in a heartbeat, the best thing we have ever done!”

Michael Lindsey Founder, Saltylicious

Top Exhibitor Statistics

Top Reasons to Exhibit

Discover new leads and opportunities

Present and demonstrate your products

Meet decision makers face to face

Launch new products

Raise your profile Support resellers and find new distributors

Inspire and educate your market

Connect with industry peers

“Coming to Naturally Good Expo last year was our launch into the market and it’s represented a

significant part of our revenue now.”

Justin Arman President, My Magic Mud

Naturally Good Expo attracts industry professionals with real buying power who come to see trusted suppliers, seek new products and innovations and to create efficiencies to remain at the forefront.

WHO VISITS?

Who you will meet Exhibiting at Naturally Good Expo provides your company with the opportunity

to showcase your brands, products and services to key decision-makers from the Australasian natural, health and organic industry.

• Sources 1. Australian Organic Market Report 2017 2. Nutrition Business Journal – Global Nutrition Industry Sales

Reaching Decision Makers

92%of visitors at Naturally Good Expo make buying decisions

75%of visitors at Naturally Good Expo are owners / management level

Industry Practitioners

• Naturopaths• Dieticians

• Nutritionists• TCM / Acupuncturists

8%

Distributors• Distributors / Wholesalers

• Importers / Exporters• Brokers / Agents

15%

Retail• Health Food Stores

• Natural / Organic Grocers• Supermarkets

• Pharmacies

33%

Manufacturers• Beauty / Personal Care

• Food / Beverage• Complementary Medicine

15%

Food Service• Café / Restaurants• Hotels & Airlines

• Caterers

14%

Import & Export Naturally Good Expo is Australia’s international marketplace for natural and organic products. Over 130 international buyers attend looking for new Australian products.

Featuring products from: Canada, China, England, France, Germany, Hong Kong, Indonesia, Iran, Japan, Malaysia, Mexico, New Zealand, Philippines, Singapore, Thailand, USA, Vanuatu, Vietnam.

Looking to access Australian markets?

Naturally Good Expo provides the perfect platform to reach importers, distributors and wholesalers looking for products from around the globe.

Australia market stats

• $1.72bn – Total value of Australian Organic Market1

• $12.1bn – Australia / New Zealand estimated sales of natural/organic products, dietary supplements, functional foods, natural personal care2

87% rise in the number of

international visitors and buyers sourcing natural and organic

products from the Asia Pacific region

“If you are in the natural products business the Naturally

Good Expo is the must attend event to see what’s new, network with key industry players, and

do a lot of business.”Bob Burke

Natural Products Consulting, LLC, USA.

Naturally Good Expo is the biggest exhibition in Australia dedicated completely to natural and organic food brands.

With nearly 60% of our visitors interested in this segment, if you sell or supply natural, organic, wholefoods, fair trade, vegetarian, vegan, paleo, specialty, gluten free or free-from food and drinks, then you’ll be right at home at Naturally Good Expo.

FOOD & DRINK

“The Naturally Good Expo has delivered fantastic outcomes for my business.

The contacts I have made will see the business grow with distribution secured for all states

and further possibilities off shore.”

Nicole Mahler CEO, Delicious Foods Australia

“This was our first time at a trade only event and were a little reserved on spending the money to attend. But within a few weeks

after the Expo we could see it was well worth our investment.”

Megan Williams Owner / Director, The Camel Milk Co. Australia

Distributors Organic / Natural/ Health Food Retailers

Independent Grocers

Food Service Buyers

Supermarkets International Buyers

Who you will meet

Top Companies • Aunt Maggie’s

• Woolworths

• Healthy Life

• Ritchie’s

• Unique Health Products

• Flannerys

• Honest to Goodness

• Kadac

• Harris Farms

Organic Food & Beverages

Snack Foods Nuts, Dried Fruit & Confectionery

Vegan Food Products

Special Diet / Free From Foods

Juices & Soft Drinks

Top Products

“Naturally Good Expo has helped turn our business from a garage operation to a fully functioning business;

it is the best marketing money we have spent!”Michelle Perkins

Founder, Probiotic Solutions

Distributors Organic / Natural/ Health Food Retailers

Online Retailers

Pharmacies Spas/Health Clubs/Gyms

Who you will meet

Top Companies • Nourished life

• Unique

• David Jones

• Shop Naturally

• AMR Hair & Beauty

• Blossoms Wholesale

• API Priceline

• Boundless Organic

From organic skincare and toiletries to natural baby products, eco cleaning supplies and clothing.

As more and more consumers increasingly question the use of harsh ingredients in their home and on their skin this is your opportunity to get in front of the leading retailers, manufacturers and distributors sourcing the latest in natural and organic beauty and lifestyle.

NATURAL BEAUTY, HOME & LIVING

Face/Body & Skincare

Hemp Products

CosmeticsCleaning &

Laundry SuppliesBath & Shower Water / Air Filtration Systems

Mother & Baby

Clothing, Fabrics & Textiles

Haircare Products

Pet Products

Feminine Hygiene Products

Garden Supplies

Top ProductsNatural Beauty &

Personal Care

Top ProductsHome & Living

“Naturally Good Expo is a brilliant location and event to be involved in!”

Melissa Fagen Buyer, API Priceline

With demand for vitamins, mineral, herbal and nutritional supplements at an all-time high, Naturally Good Expo is the only trade event in Australia that delivers hard-to-reach health product buyers including pharmacy, natural practitioners, health food stores, independent retailers and distributors.

“The Naturally Good Expo is really good for us to be able to come see a lot of people in the one place, see a lot of new products at one time and

look at the different trends.”

Robert Baker Buyer, Perth Health

“It was a great two days! Getting all of these leads in one place meant I didn’t have to go cold calling or work out how to find the right people. And putting a face to the name really

helps to build relationships.”

Tammy Rice Founder, Perfect Supplements, Australia

Who you will meet

Top Companies • Capital Chemist

• Malouf Pharmacy

• Bio Living

• My Vitamins

• Perth Health

• Oborne Health

• API Priceline

• Capital Chemist

• Super Pharmacy

• Healthy Life Group

• Go Vita

Nutrition & dietary Supplements

Vitamins & Minerals

Detoxification Products

Energy Drinks & Sports Nutrition

Beauty Supplements

Top Products

VITAMINS & SUPPLEMENTS

Distributors Organic / Natural/ Health Food Retailers

Online Retailers

Pharmacies Naturopaths, Dieticians and Nutritionists

91% of exhibitors were satisfied with meeting the right buyers

The Complementary Medicines Pavilion is fast becoming the largest complementary medicines trade event in Australia. Launched at Naturally Good Expo in 2017, this dedicated pavilion informs and educates practitioners and retailers of natural medicine on what’s new and trending in this space.

Be part of this new pavilion and showcase your products to over 2700 professionals within the natural health and wellness industry.

COMPLEMENTARY MEDICINE & HERBAL REMEDIES

“My clients are so savvy that I need to be here so I can make better recommendations to

them. It’s incredibly important for naturopaths and herbalists to keep their skills going and

knowing the products and the industry are part of that.”

Tobey-Ann Pinde Naturopath

Educate Your Audience Practitioners attending Naturally Good Expo have taken 1-2 days out of running their business, or working in-store to immerse themselves in a series of CPE accredited Practitioner Seminars to further their knowledge and skills. They are motivated, engaged and seeking out the latest products, research and developments that will help them support their clients. For a brand, this is the ideal time and place to be part of their professional growth and deliver dedicated practitioner education.

Herbal Products / Remedies

Naturopathy Products

Holistic Therapies

Essential Oils & Aromatherapy

Homoeopathic Remedies

Top Products

“We’re ecstatic! Naturally Good Expo has given me some great ideas, information on products,

trends, where the industry is going and what other people are doing.”

Con Dasios, Pharmacist Synergy Pharmacy and Health (Brisbane, Qld)

“The chance to bring trade, distributors and buyers together under one roof is very productive - a great platform to show the value of our products.”

Anthony Reynolds General Manager, Bio Medicals Pty Ltd

Supported by

“Naturally Good Expo is the biggest event on the natural health calendar and not to be missed.”

Brian Coleman Executive Officer, ANTA

Pharmacy Channels

Organic / Natural/ Health Food Retailers

Distributors

Industry Practitioners

Naturopaths, Herbalists, Homeopaths, TCM/

Acupuncturists

Who you will meet

INDUSTRY REACH

Marketing Campaign Overview • Publicity: Maximise reach through

editorials in trade journals and consumer publications.

• Email Campaign: Driving registrations with regular show updates and reminders.

• Visitor Invitations: Printed invitations are distributed via direct mail, exhibitors, associations and media partners.

• Digital Marketing: Online advertisements on widely browsed industry websites.

• Telemarketing: To reach visitors and register them.

MEDIA PARTNERS

“This is THE Australian natural health expo to attend!” Skye Mentjox Brand Manager, Pharmacare

Our in-house marketing team are experienced event marketers with the knowledge to maximise channels to market and reach a targeted audience of professionals with the health and wellness space.

With the support of our media partners we engage the industry throughout the year with a sophisticated, integrated marketing campaign.

Shell Scheme stands include walls, carpet, lighting, company name on fascia. Corner Stand Loading - $395 per corner. All bookings are subject to the following fees: $40 public liability insurance, $50 waste levy, and 10% GST .

Space Only Space + Shell Scheme

Start-up Zone $2,500

6m2 n/a $3,480

8m2 n/a $4,040

9m2 n/a $4,545

10m2 $4,750 $5,050

12m2 $5,700 $6,060

15m2 $6,600 $7,050

18m2 $7,920 $8,460

24m2 $10,560 $11,280

27m2 $11,880 $12,690

36m2 $15,840 $16,920

54m2 $23,760 n/a

Stand Rates & InformationBook early to secure the stand you want.

Secure your stand and meet the largest number of active and qualified buyers and every channel of distribution in the natural and organic products industry!

WHERE WILL YOU BE IN 2018?

Where else can you be seen?

Exhibiting is just one way to be involved with Naturally Good Expo.

Amplify your exposure before, during and after the show with

bespoke partnership and marketing opportunities that will enhance your

engagement within the industry.

Speak to one of our team to find out more.

“This should be the number one thing you do every year!”Dale Parkes Managing Director, Unique Health Products

“To have everything under one roof is amazing, definitely saves me time trawling through the internet to find new vendors.”Jennifer England-Kerr Buyer, The TKX Companies

Diversified Communications Australia. Level 5, 636 St Kilda Road, Melbourne VIC 3004 Tel: +61 3 9261 4516 Email: naturallygoodexpo@divcom.net.au

Naturally Good Expo is brought to you by Diversified Communications Australia, one of Australia’s top exhibition companies. ©Diversified Communications Australia. All rights reserved.

Push your business to the next level at this one-day forum which fuels strategic thinking, business

development and industry connections with the top health

brand manufacturers, importers and distributors from Australia

and around the world.

Friday 27 April 2018

NATURALLY GOOD

BUSINESSSUMMIT

NATURALLY GOOD

BUSINESSSUMMIT

“The day really helped our business to stay on the right path, and avoid the typical mistakes

that some may encounter.”Andrew Antonijevic Director, Native Man

“Excellent speakers sharing their experience and suggestions for success! Full day with

great information from well-informed experienced professionals.”

Susan Tapper Director, Holistic Marketing Healthy Sales

“If you are a small business looking to network, learn and grow your mind as well as your

income, then this Summit is a MUST NOT MISS entry on your calendar.”

Katie Davis Owner, TumeriX SA

Find out how you can be part of Naturally Good Expo 2018. Speak to our team:

Sarah Weatherby

Event Manager T 03 9261 4508

sweatherby@divcom.net.au

Sarah Amarnath

Event Sales Executive T 03 9261 4516

samarnath@divcom.net.au

Hayden Johns

Sponsorship Executive T 03 9261 4634

hjohns@divcom.net.au

Daniel Lawrence

Event Sales Executive T 03 9261 4515

dlawrence@divcom.net.au

Jack Campbell

Event Sales Executive T 03 9261 4623

jcampbell@divcom.net.au

NATURALLYGOODEXPO.COM.AU

29-30 APRIL 2018ICC SYDNEY, DARLING HARBOUR

Contact our team today to find out more